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#WdstckSM101 foursquare presentation
 

#WdstckSM101 foursquare presentation

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    #WdstckSM101 foursquare presentation #WdstckSM101 foursquare presentation Presentation Transcript

    • foursquareChecking in to gain competitive edge
      #WdstckSM101 July 21, 2011
      @dwaynekilbourne
      http://dwaynekilbourne.com
    • foursquare overview
      According to HubSpot:
      Over 10 million registered users
      3 million check-ins occur each day
      Other great facts:
      Free to use
      Over 500,000 businesses use foursquare
      Available on all major mobile platforms (iPhone, Android, BlackBerry, Symbian, WebOS, & Windows Phone 7)
      Founded by @dens & @naveen in 2009
    • Who is Dwayne Kilbourne?
      By the numbers
      573 days using 4sq // 10,378 (& counting) check-ins // 978 friends // 81 (current) mayorships // 77 badges
      Manage 3 business venues
      Contributions
      Superuser (SU) level 2, Foursquare Ambassador, @FoursquareHelp tweeter, #4sqCHAT, 3 guest appearances on AboutFoursquarepodcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger
    • Why???
    • 7 reasons businesses should check-in
      use specials to reach new customers
      claiming venue adds competitive advantage
      data, data, data
      foursquare tips
      foursquare is popular (and growing)
      foursquare is customizable
      foursquare is free
    • Use specials to reach new customers
      customers love specials
      many customers look for specials nearby
      foursquare makes it VERY easy for customers to know which specials are nearby at any given moment
      foursquare gives businesses a plethora of specials options (ie types and ability to run multiple campaigns)
    • Current Look of Android App
      Places Tab
      Nearby Specials Screenshot
    • Current Look of iPhone App
      Check-in Tab
      New Spot for Nearby Specials
    • Current Types of foursquare Specials
    • Claiming Venues Adds Competitive Edge
      Businesses can engage customers
      Tweet a thank you if their profile is linked to Twitter (even was once linked and now is not linked)
      Friend your customers and then comment on their check-ins
      Having a branded foursquare profile allows you to interact even more
      Businesses can better understand their customers
    • Data, Data, Data!!!
      Learn who checks in the most at your venue
      Learn if you have more males or females checking in
      Learn during what times your customers check-in the most (or the least)
      Learn that age range breakdown of your customers
      Learn… Learn… Learn!!!
    • Venue Management Screen Example
      Top & Most Recent Visitors
      Check-in Stats
    • foursquare tips
      Whether or not you claim your venue, your venue probably still exists on foursquare
      These customers are leaving positive and negative tips about your place of business
      Easier to track and engage customers if you are already actively on the foursquare network
      New notifications app feature allows users to know when others do their To-Do or tips!
    • Example Notification Screenshots
    • foursquare is popular (and growing)
      Over 10 million registered users / brands
      3400% growth in 2010
      Investors continue to invest in the platform
      Other brands like LivingSocial, AmericanExpress, and Pepsi are continuing to use and make deals with foursquare
      Over 10,000 third-party (API) Developers
    • foursquare is customizable
      Lots of third-party Apps built on foursquare platform
      Reason = foursquare team is all about letting you build to fit your brand’s needs
      New Merchant API allows more integration into your system (if you want to use it)
    • foursquare is free
      Foursquare provides all of these services and the data for free
      Other than your time, only cost would be if you wanted to go to the next level and create a customized brand badge for all users to try and achieve
      Current cost = $25,000 per month
      3 month minimum obligation
    • How???
    • Step 1: Sign Up
      Go to either http://join.4sq.com/dwaynekilbourne or directly to http://foursquare.com/ and create a user account.
      Note: if you go to first link, foursquare provides the easy instructions for you!
    • Step 2: Claim Your Venue(s)
      Search for your business (https://foursquare.com/search)
      You might find multiple results for a location, but just pick one (and then merge the other afterwards)
      On right side of the venue page, there should be a spot to claim it!
    • Sample (Top of) Venue Page
    • Step 3: Complete Claim Process
      foursquare makes it easy to verify you are authorized to act on behalf of business
      Follow step-by-step questions
      If you run into problems, tweet @4sqSupport
    • Step 4: Begin Engaging Customers
      See who your typical foursquare customer is.
      Create a campaign with a special or two
      Monitor how many unlocks you have received
      Use information about customers to reach out
      When you are done, engage some more!
    • Don’t Be Left Behind
    • Helpful Links
      support.foursquare.com
      AboutFoursquare.com (blog & podcast)
      Getsatisfaction.com/foursquare/
      #4sqCHAT (Every Monday at 9pm EST stanzr.com/4sqCHAT)
      4sqATL.com
      4sqKennesaw.com (site coming soon)
      dwaynekilbourne.com/category/foursquare
    • Q & A