CobbSM: foursquare keynote
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CobbSM: foursquare keynote



It was an honor and privilege to speak to the #CobbSM group about the powers of foursquare and why/how business should take advantage of this popular social media network! (Presentation given on May, ...

It was an honor and privilege to speak to the #CobbSM group about the powers of foursquare and why/how business should take advantage of this popular social media network! (Presentation given on May, 10, 2011, in Marietta, GA)



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    CobbSM: foursquare keynote CobbSM: foursquare keynote Presentation Transcript

    • foursquare
      Why You Should Check-In
      By: Dwayne Kilbourne
      #CobbSMMeetUp (5/10/11)
      @dwaynekilbourne ~
    • What is foursquare?
      Highly popular location-based service (LBS)
      Approximately 10 million registered users/brands
      3400% growth in 2010
      Most Check-Ins (globally) in one day:
      3,073,635 check-in
      April 16, 2011
      Available on all major smartphone platforms (i.e. iPhone, Android, Blackberry, HP/Palm, Windows Phone 7)
    • My foursquare Credentials
      By the numbers
      501 days using system // Approximately 8,700 check-ins // 91 (current) mayorships // 72 badges
      Manage 3 business venues
      Superuser (SU) level 2, Foursquare Ambassador, @FoursquareHelp tweeter, #4sqCHAT, 2 guest appearances on AboutFoursquarepodcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger
    • Why Businesses Use foursquare
      Helps engage the customer
      Encourages repeat business / loyalty with specials
      Rapidly growing user base
      Analytics on customers
      Their competitors use it
      New features / improvements (i.e. version 3.0)
      API open to all; therefore, many 3rd party add-ons
      It’s free & easy to join (
    • GranataPetBillboard
    • More Creativity
      Two Brooklyn-based techies used API to open apartment door when they checked in
      4sq & 7 years ago – App that lets you know where you checked in one year ago
      UnTappd (popular app for the party scene)
      Audi Billboard in Time Square
    • More Reasons / Opportunities
    • Foursquare v. 3.0
      Improved business functionality
      Additional specials options
      Check-in, Newbie, Newbie, Swarm, Friend, Loyalty, Flash
      Ability to offer multiple specials
      Improved Analytics
      Explore Functionality*
      Ability for users to see specials that are nearby
    • Sample Mobile App Screenshots
    • 4sqDay
      International Social Media Holiday of sorts
      Started in 2010 by Dr. Nate (Tampa, FL)
      3,073,635 check-ins in 2011 (550,000 in 2010)
      19 real mayors proclaimed 4-16 as Foursquare Day
      781 official parties worldwide (ATL ranked 7th)
    • Upcoming??
      Checking in using NFC (near field communications) technology
      Enhanced Explore Usability
      Faster Login experience
      More Major Brand Partnerships
      Potential AMEX expanding
    • Cases / Examples of Ongoing Success
    • Wash Me Fast = Winning
      5 locations
      Kennesaw location = foursquare specials trial venue
      Newbie Special = 4 unlocks in last 30 days
      Loyalty Special = 1 unlock since 4sqDay
      4sqDay (weekend 4/15 - 4/17) Special = 35 unlocks
    • Current Wash Me Fast Specials
    • LA Fitness is working out too
      Over 300 gyms nationwide
      Offered first special on April 16, 2011, at every gym location within chain
      Friend special giving non-members 30 days free
      Mayor special giving away gym bags and towels
      More specials upcoming in near future
    • Reasons To Claim Venue in ATL
      Atlanta is ranked 2ndmost socially-networked city in USA (according to Mashable)
      Exposure from local foursquare communities (@4sqATL, @4sqKennesaw, etc.)
      Smartphone usage is continuing to increase
      Gain competitive edge
      Why not?
    • Don’t Be Left Out…
    • Helpful Resources (blog & podcast)
      #4sqCHAT (every Monday at 9pm EST) (site coming soon)
      GetSatisfaction (foursquare) Forum