foursquare<br />Why You Should Check-In<br />By: Dwayne Kilbourne<br />#CobbSMMeetUp (5/10/11)<br />@dwaynekilbourne ~ Dwa...
What is foursquare?<br />Highly popular location-based service (LBS)<br />Approximately 10 million registered users/brands...
My foursquare Credentials<br />By the numbers<br />501 days using system // Approximately 8,700 check-ins // 91 (current) ...
Why Businesses Use foursquare<br />Helps engage the customer<br />Encourages repeat business / loyalty with specials<br />...
GranataPetBillboard<br />
More Creativity<br />Two Brooklyn-based techies used API to open apartment door when they checked in<br />4sq & 7 years ag...
More Reasons / Opportunities<br />
Foursquare v. 3.0<br />Improved business functionality<br />Additional specials options<br />Check-in, Newbie, Newbie, Swa...
Sample Mobile App Screenshots<br />
4sqDay<br />International Social Media Holiday of sorts<br />Started in 2010 by Dr. Nate (Tampa, FL)<br />3,073,635 check-...
Upcoming??<br />Checking in using NFC (near field communications) technology<br />Enhanced Explore Usability<br />Faster L...
Cases / Examples of Ongoing Success<br />
Wash Me Fast = Winning<br />5 locations<br />Kennesaw location = foursquare specials trial venue<br />Newbie Special = 4 u...
Current Wash Me Fast Specials<br />
LA Fitness is working out too<br />Over 300 gyms nationwide<br />Offered first special on April 16, 2011, at every gym loc...
Reasons To Claim Venue in ATL<br />Atlanta is ranked 2ndmost socially-networked city in USA (according to Mashable)<br />E...
Don’t Be Left Out…<br />
Helpful Resources<br />foursquare.com<br />AboutFoursquare.com (blog & podcast)<br />#4sqCHAT (every Monday at 9pm EST)<br...
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CobbSM: foursquare keynote

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It was an honor and privilege to speak to the #CobbSM group about the powers of foursquare and why/how business should take advantage of this popular social media network! (Presentation given on May, 10, 2011, in Marietta, GA)

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CobbSM: foursquare keynote

  1. 1. foursquare<br />Why You Should Check-In<br />By: Dwayne Kilbourne<br />#CobbSMMeetUp (5/10/11)<br />@dwaynekilbourne ~ DwayneKilbourne.com<br />
  2. 2. What is foursquare?<br />Highly popular location-based service (LBS)<br />Approximately 10 million registered users/brands<br />3400% growth in 2010<br />Most Check-Ins (globally) in one day:<br />3,073,635 check-in<br />April 16, 2011<br />Available on all major smartphone platforms (i.e. iPhone, Android, Blackberry, HP/Palm, Windows Phone 7)<br />
  3. 3. My foursquare Credentials<br />By the numbers<br />501 days using system // Approximately 8,700 check-ins // 91 (current) mayorships // 72 badges<br />Manage 3 business venues<br />Contributions<br />Superuser (SU) level 2, Foursquare Ambassador, @FoursquareHelp tweeter, #4sqCHAT, 2 guest appearances on AboutFoursquarepodcast, @4sqKennesaw, 4sqDay & 4sqINDY guest blogger<br />
  4. 4. Why Businesses Use foursquare<br />Helps engage the customer<br />Encourages repeat business / loyalty with specials<br />Rapidly growing user base<br />Analytics on customers<br />Their competitors use it<br />New features / improvements (i.e. version 3.0)<br />API open to all; therefore, many 3rd party add-ons<br />It’s free & easy to join (http://Join.4sq.com/dwaynekilbourne)<br />
  5. 5. GranataPetBillboard<br />
  6. 6. More Creativity<br />Two Brooklyn-based techies used API to open apartment door when they checked in<br />4sq & 7 years ago – App that lets you know where you checked in one year ago<br />UnTappd (popular app for the party scene)<br />Audi Billboard in Time Square<br />
  7. 7. More Reasons / Opportunities<br />
  8. 8. Foursquare v. 3.0<br />Improved business functionality<br />Additional specials options<br />Check-in, Newbie, Newbie, Swarm, Friend, Loyalty, Flash<br />Ability to offer multiple specials<br />Improved Analytics<br />Explore Functionality*<br />Ability for users to see specials that are nearby<br />
  9. 9. Sample Mobile App Screenshots<br />
  10. 10. 4sqDay<br />International Social Media Holiday of sorts<br />Started in 2010 by Dr. Nate (Tampa, FL)<br />3,073,635 check-ins in 2011 (550,000 in 2010)<br />19 real mayors proclaimed 4-16 as Foursquare Day<br />781 official parties worldwide (ATL ranked 7th)<br />http://youtu.be/rHb53ZEXXlc<br />
  11. 11. Upcoming??<br />Checking in using NFC (near field communications) technology<br />Enhanced Explore Usability<br />Faster Login experience<br />More Major Brand Partnerships<br />Potential AMEX expanding<br />
  12. 12. Cases / Examples of Ongoing Success<br />
  13. 13. Wash Me Fast = Winning<br />5 locations<br />Kennesaw location = foursquare specials trial venue<br />Newbie Special = 4 unlocks in last 30 days<br />Loyalty Special = 1 unlock since 4sqDay<br />4sqDay (weekend 4/15 - 4/17) Special = 35 unlocks<br />
  14. 14. Current Wash Me Fast Specials<br />
  15. 15. LA Fitness is working out too<br />Over 300 gyms nationwide<br />Offered first special on April 16, 2011, at every gym location within chain<br />Friend special giving non-members 30 days free<br />Mayor special giving away gym bags and towels<br />More specials upcoming in near future<br />
  16. 16. Reasons To Claim Venue in ATL<br />Atlanta is ranked 2ndmost socially-networked city in USA (according to Mashable)<br />Exposure from local foursquare communities (@4sqATL, @4sqKennesaw, etc.)<br />Smartphone usage is continuing to increase<br />Gain competitive edge<br />Why not?<br />
  17. 17. Don’t Be Left Out…<br />
  18. 18. Helpful Resources<br />foursquare.com<br />AboutFoursquare.com (blog & podcast)<br />#4sqCHAT (every Monday at 9pm EST)<br />4sqATL.com<br />4sqKennesaw.com (site coming soon)<br />4sqDay.com<br />GetSatisfaction (foursquare) Forum<br />

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