Timeline For Facebook Fan Pages

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Your Guide to Understanding Facebook's New Timline for Fan Pages.

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Timeline For Facebook Fan Pages

  1. 1. Timeline For Fan Pages www.wpfacepages.com 1 of 24 Support Forum
  2. 2. Your Guide to Understanding Facebooks New Timline for PagesIntroduction – Facebook in 2012 850 million monthly active users 483 million daily active users 425 million monthly active users who’ve used Facebook mobile products Available in more than 70 languages Accounts for more than 95% of social networking time on the web www.wpfacepages.com 2 of 13 Support Forum
  3. 3. Your Guide to Understanding Facebooks New Timline for PagesThe New Timlines Layout Introduced to Pages on Feb. 29th Grace period until March 31st All pages switch to the new Timeline layout on March 31st. Many new changes such as no default landing page, bigger custom page width, large cover image plus many more www.wpfacepages.com 3 of 24 Support Forum
  4. 4. Your Guide to Understanding Facebooks New Timline for PagesWhats New with Timelines? Cover Image Friend Feed Profile Picture Pin Posts About Section Milestones App Display Starred Stories Highlight Feed Private Message Timeline Navigation Admin Panel Activity Feed Activity Log www.wpfacepages.com 4 of 24 Support Forum
  5. 5. Your Guide to Understanding Facebooks New Timline for PagesWhats New with Timelines? 1. Cover Image 2. Profile Picture 3. Timeline 4. About Section 5. Apps 6. Highlights 7. Composer 8. Pinned Post 9. Friend Activity www.wpfacepages.com 5 of 24 Support Forum
  6. 6. Your Guide to Understanding Facebooks New Timline for PagesCover Image www.wpfacepages.com 6 of 24 Support Forum
  7. 7. Your Guide to Understanding Facebooks New Timline for PagesCover Image Restrictions 851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO – Price or purchase info NO – Contact info such as website, ph. no., address NO – Like or Share references NO – Calls to Action i.e Click Like, Sign up Now www.wpfacepages.com 7 of 24 Support Forum
  8. 8. Your Guide to Understanding Facebooks New Timline for PagesGreat Cover Image Example www.wpfacepages.com 8 of 24 Support Forum
  9. 9. Your Guide to Understanding Facebooks New Timline for PagesProfile Picture 180 x 180 pixels – gets resized to 32 x 32 pixels Follows you around Facebook and the Web Should be your logo, brand, product or spokesperson If your brand is you, use a headshot Can be creatively combined with your Cover Image www.wpfacepages.com 9 of 24 Support Forum
  10. 10. Your Guide to Understanding Facebooks New Timline for PagesCombining Profile Picture & Cover Image www.wpfacepages.com 10 of 24 Support Forum
  11. 11. Your Guide to Understanding Facebooks New Timline for PagesAbout Section 155 characters long Good to include URL (start with http:// to make it clickable) If URL is too long, use shortening service (bit.ly) Should describe your company and what you do Entire box is automatically linked to your Info page www.wpfacepages.com 11 of 24 Support Forum
  12. 12. Your Guide to Understanding Facebooks New Timline for PagesApp Display Only 4 displayed Users must click the drop down / more arrow 1st one – photos, can’t be changed; others can – make good use of this prime real estate Thumbnail is customizable – 111 x 74 pixels Choose thumbnails that encourage the user to click www.wpfacepages.com 12 of 24 Support Forum
  13. 13. Your Guide to Understanding Facebooks New Timline for PagesHighlight Feed Allows users ability to choose how they interact with your page Highlights – what FB deems most important Posts by Page – only admins’ posts shown Posts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand www.wpfacepages.com 13 of 24 Support Forum
  14. 14. Your Guide to Understanding Facebooks New Timline for PagesTimeline Navigation Allows users to easily navigate your page by date Since users can now dig deeper into your page’s history, make sure you prune your page Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?” www.wpfacepages.com 14 of 24 Support Forum
  15. 15. Your Guide to Understanding Facebooks New Timline for PagesTimeline Navigation Contd Statistics box appears at the end of each month Shows what / who the page has liked, how many likes the page has and how many people are “talking about this” i.e. engaging with your page www.wpfacepages.com 15 of 24 Support Forum
  16. 16. Your Guide to Understanding Facebooks New Timline for PagesActivity Feed Activity Feed is the new Wall Facebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden. Admins can change / edit any post with the little pencil icon at the top right of all posts. Admins can also disable posting for specific fans in case someone starts spamming your page www.wpfacepages.com 16 of 24 Support Forum
  17. 17. Your Guide to Understanding Facebooks New Timline for PagesPin Post Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc Add links and additional info in the description Pin posts by clicking pencil icon at the top right of the post www.wpfacepages.com 17 of 24 Support Forum
  18. 18. Your Guide to Understanding Facebooks New Timline for PagesFriend Feed Focuses on highlighting the users’ friends’ interaction with the page. Shows interaction from your fans’ friends Increases social proof Feature can be turned off in admin panel www.wpfacepages.com 18 of 24 Support Forum
  19. 19. Your Guide to Understanding Facebooks New Timline for PagesMilestones Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds Use for new store opening, new product launch, when you company was founded etc www.wpfacepages.com 19 of 24 Support Forum
  20. 20. Your Guide to Understanding Facebooks New Timline for PagesStarred Stories Similar to Milestones but not as big of an event Any post can be starred so that it stands out Stretch to fill up entire page (both sides) Dates can be changed so they appear where you want them to in your page’s timeline www.wpfacepages.com 20 of 24 Support Forum
  21. 21. Your Guide to Understanding Facebooks New Timline for PagesPrivate Message Fans and non-fans can send messages to pages This feature can be turned on or off Pages can only respond – not initiate a conversation Pages can only send 2 messages back for every 1 received Not to be used to sell – use it to build trust and relationships with your fans www.wpfacepages.com 21 of 24 Support Forum
  22. 22. Your Guide to Understanding Facebooks New Timline for PagesAdmin Panel Appears at the top of your page Can be hidden from view Allows for quick access to stats such as notifications, likes, messages and Insights Also where you edit your page info and settings www.wpfacepages.com 22 of 24 Support Forum
  23. 23. Your Guide to Understanding Facebooks New Timline for PagesActivity Log Allows admins to see page activity broken down by category Provides admins with easy access to all parts of their page www.wpfacepages.com 23 of 24 Support Forum
  24. 24. Your Guide to Understanding Facebooks New Timline for PagesWrap Up Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout All apps will function as normal Custom page sizes have increased to 810 pixels wide Embrace the changes or become obsolete! www.wpfacepages.com 24 of 24 Support Forum

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