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Telling A New Story Business
 

Telling A New Story Business

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A presentation on "Telling the New Story" for a business audience.

A presentation on "Telling the New Story" for a business audience.

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Telling A New Story Business Telling A New Story Business Presentation Transcript

  • Telling the New Story Technology is the fire, Around which we tell our stories -- Laurie Anderson Painting a New Vision for the 21st Century
  • http://davidwarlick.com/nsca/ Second Life: http://landmark-project.com/sl/ Blogger tags: flat, classroom, & warlick http://landmark-project.com/
    • Preparing a Workforce, that could work…
    • In straight rows
    • Performing repetitive tasks
    • Under close supervision
  • For the first time in history, our jobs are to plan and prepare for a future that we can not clearly describe. In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists. – Eric Hoffer
  • Leadership:
    • Being Master
      • Mozart or Michael Jordan
    • Being Creative
      • Albert Einstein or Steven Spielberg
    • Telling a Compelling New Story
      • Gandhi, Martin Luther King
      • Nelson Mandela / Slobodan Milosevic
    Dr. Jennifer James
  • A New Story – 1967 Doris Cope Freshman Civics Teacher Cherryville Senior High School Says, “ By the year 2000, we will all have our own computer!”
  • A Compelling new story must have three essential elements! James
    • Compelling Story
      • Must fit the market place & fit the future.
      • Must resonate to deeply held values.
      • Must be able to model the story.
    • Did you know that …If Wal-Mart was a country, it would now be China's eighth-biggest trading partner…?
    • Did you know that …UPS ships 13.5 million packages a day… At any given moment, 2% of the world's GDP is in the back of a UPS delivery truck?
    Friedman, Thomas L. The World is Flat: A Brief History of the Twenty-First Century . New York: Farrar, Straus and Giroux, 2005.
    • Did you know that … Non-native English-speakers now outnumber native speakers three to one?
    • Did you know that …The number of English-speakers in Asia now exceeds the combined populations of the United States, Canada, and Great Britain?
    Power, Carla. &quot;Non-native English-speakers now outnumber native ones 3 to 1. And it's changing the way we communicate..&quot; Newsweek International Edition 7 Mar 2007 13 Apr 2007 <http://www.msnbc.msn.com/id/7038031/site/newsweek>. http://handouts.davidwarlick.com/
    • Did you know that … in 2003, Chinese students graduating with engineering represented 46% of all graduates. In the US it was only 5%.
    • Almost half of NASA’s 18,146 employees are over 50 years old.
    • NASA Employees over the age of 60 out number those under 30
      • By a margin of 3 to 1
  • Richard Florida says…
    • Lose 500,000 manufacturing jobs
    • Gain 200,000 Science & Engineering jobs
    • 400,000 creative arts jobs (visual arts, music, drama, culture, & entertainment)
    When we blindly adopt a religion, a political system, a literary dogma, we become automatons. We cease to grow. – Anais Nin Florida, Richard. The Flight of the Creative Class. New York: HarperCollins, 2004.
  • He’s not investing in the technology! He’s investing in the Story!
    • “ What we’ve got at GM now is a general comprehension that you can’t run this business by the left, intellectual, analytical side of the brain. You have to have a lot of right side, creative input.
    • We are in the arts and entertainment business, and we’re putting a huge emphasis on world-class design.”
    Robert Lutz, Vice Chairman, Product Development Chief General Motors Daniel Pink
  • A Compelling new story must have three essential elements! James
    • Compelling Story
      • Must fit the market place & fit the future.
      • Must resonate to deeply held values.
      • Must be able to model the story.
  • Our Children are Different
    • They were born after
    • The Reagan era
    • The Persian Gulf War
    • The walkman
    • Most of them were born after
    • The breakup of the Soviet Union
    • Tiananmen Square
    • Compact Discs had been around for a decade.
    • They have never
    • Played Pac Man or Pong
    • Listened to an 8-track
    • Purchased a vinyl album
    • Seen a TV with less than 100 channels
    • Heard “Where’s the Beef?”, “I’d walk a mile for a camel”, or “de plane, de plane.”
    They’re Smart & Connected and very few have any formative recollection of the 20th century
  • :Sry u didn’t c him? :No lol :I lmao :wombat :bb? :224 W aste o f M oney B rains a nd T ime The first problem for all of us, men and women, is not to learn, but to unlearn. – Gloria Steinem
  • How our Students Learn?
    • Got Game by John Beck & Mitchell Wade
    • The Kids are Alright: How the Gamer Generation is Changing the Workplace by John Beck & Mitchell Wade
    • What Video Games Have to Teach Us About Learning and Literacy by James Paul Gee
    • Don't Bother Me Mom--I'm Learning! By Marc Prensky
    • How Computer Games Help Children Learn By David Williamson Shaffer
    Competitive • Risk Taking • Sociable • Believe in the role of luck • Self-confident • More/Less Globally Aware? •
  • We see information as a product They see information as a raw material Duss, Leslie. &quot;Reading.JPG.&quot; Leslie Duss' Photostream. 21 Mar 2006. 28 Jul 2007 <http://flickr.com/photos/leslieduss/150799155/>. Harris, Steve. &quot;Always Here.&quot; Steveharris' Photostream. 9 Sep 2006. 28 Jul 2007 <http://flickr.com/photos/sharris/238772338/>.
  • A Compelling new story must have three essential elements! James
    • Compelling Story
      • Must fit the market place & fit the future.
      • Must resonate to deeply held values.
      • Must be able to model the story.
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    Wikipedia - 2001 Wikipedia - 2002 Wikipedia - 2003 Wikipedia - 2004 Wikipedia - 2005 Wikipedia - 2006 Wikipedia - 2007
  • The Long Tail Anderson, Chris. &quot;The Long Tail.&quot; WIRED Magazine Oct 2004. 17 Mar 2005 <http://www.wired.com/wired/archive/12.10/tail.html>.
    • Did you know that …Google now processes approximately 1 billion searches a day.
    Friedman, Thomas L. The World is Flat: A Brief History of the Twenty-First Century . New York: Farrar, Straus and Giroux, 2005. Should we be amazed that Google is processing this many searches. Or amazed that we’re asking this many questions?
  • Sifry, David. &quot;The State of the Live Web, April 2007.&quot; [Weblog Sifry's Alerts] Apr 2007. Technorati. 23 Oct 2007 <http://www.sifry.com/alerts/archives/000493.html>.
  • When we have new questions, where do the new answers come from?
    • Something
    • That somebody
    • Said yesterday
    Images from http://flickr.com/creativecommons
  • A Story from a Techie
    • Content today is the dominant thing. But one thing that I can say, is that
    • … it is going to be the company that can grow and maintain audiences (not content).
    Khosla, Vinod.&quot;ITConversations.&quot; Vinod Khosla: In Conversations with John Battelle. Web 2.0 Conference, San Francisco. 5 Oct 2005. Audio Archive. 25 Nov 2005 <http://www.itconversations.com/shows/detail796.html>. Vinod Khosla Founding CEO of Sun Microsystems
  • Eli Lilly’s InnoCentive (http://innocentive.com/) project brokers corporations (i.e., Boeing, Dupont, Procter & Gamble) with problems-solvers for ornery scientific challenges. “ We actually found the odds of a solver’s success increased in fields in which they had no formal expertise.” -- Karim Lakhani
  • The Nature of Information has Changed
    • Networked
    • Digital
    • Overwhelming
  • The Nature of Information has Changed
    • Participatory
    • Reader Directed
    • People Connecting
    (More)
  • http://handouts.davidwarlick.com/
  • It’s My Information Never underestimate the power of a million amateurs With keys to the factory! – Chris Anderson 2006
    • Work in responsive environments
    • Communicate
    • Share personal experience & identity
    • Form & participate in communities
    • Ask questions
    • Accomplish
    • Invest themselves
    • Safely make mistakes
    • Earn audience & attention
    New Information Landscape Unpredictable Future Audience Chat, &quot;Our Students • Our Worlds.&quot; Miami Country Day School. Multipurpose Room, Miami. 14 Aug 2007. David Warlick • The Landmark Project • http://handouts.davidwarlick.com/ Info-Savvy Students
  •