Telling A New Story Business

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A presentation on "Telling the New Story" for a business audience.

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  • Telling A New Story Business

    1. 1. Telling the New Story Technology is the fire, Around which we tell our stories -- Laurie Anderson Painting a New Vision for the 21st Century
    2. 2. http://davidwarlick.com/nsca/ Second Life: http://landmark-project.com/sl/ Blogger tags: flat, classroom, & warlick http://landmark-project.com/
    3. 3. <ul><li>Preparing a Workforce, that could work… </li></ul><ul><li>In straight rows </li></ul><ul><li>Performing repetitive tasks </li></ul><ul><li>Under close supervision </li></ul>
    4. 4. For the first time in history, our jobs are to plan and prepare for a future that we can not clearly describe. In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists. – Eric Hoffer
    5. 5. Leadership: <ul><li>Being Master </li></ul><ul><ul><li>Mozart or Michael Jordan </li></ul></ul><ul><li>Being Creative </li></ul><ul><ul><li>Albert Einstein or Steven Spielberg </li></ul></ul><ul><li>Telling a Compelling New Story </li></ul><ul><ul><li>Gandhi, Martin Luther King </li></ul></ul><ul><ul><li>Nelson Mandela / Slobodan Milosevic </li></ul></ul>Dr. Jennifer James
    6. 6. A New Story – 1967 Doris Cope Freshman Civics Teacher Cherryville Senior High School Says, “ By the year 2000, we will all have our own computer!”
    7. 7. A Compelling new story must have three essential elements! James <ul><li>Compelling Story </li></ul><ul><ul><li>Must fit the market place & fit the future. </li></ul></ul><ul><ul><li>Must resonate to deeply held values. </li></ul></ul><ul><ul><li>Must be able to model the story. </li></ul></ul>
    8. 8. <ul><li>Did you know that …If Wal-Mart was a country, it would now be China's eighth-biggest trading partner…? </li></ul><ul><li>Did you know that …UPS ships 13.5 million packages a day… At any given moment, 2% of the world's GDP is in the back of a UPS delivery truck? </li></ul>Friedman, Thomas L. The World is Flat: A Brief History of the Twenty-First Century . New York: Farrar, Straus and Giroux, 2005.
    9. 9. <ul><li>Did you know that … Non-native English-speakers now outnumber native speakers three to one? </li></ul><ul><li>Did you know that …The number of English-speakers in Asia now exceeds the combined populations of the United States, Canada, and Great Britain? </li></ul>Power, Carla. &quot;Non-native English-speakers now outnumber native ones 3 to 1. And it's changing the way we communicate..&quot; Newsweek International Edition 7 Mar 2007 13 Apr 2007 <http://www.msnbc.msn.com/id/7038031/site/newsweek>. http://handouts.davidwarlick.com/
    10. 10. <ul><li>Did you know that … in 2003, Chinese students graduating with engineering represented 46% of all graduates. In the US it was only 5%. </li></ul><ul><li>Almost half of NASA’s 18,146 employees are over 50 years old. </li></ul><ul><li>NASA Employees over the age of 60 out number those under 30 </li></ul><ul><ul><li>By a margin of 3 to 1 </li></ul></ul>
    11. 11. Richard Florida says… <ul><li>Lose 500,000 manufacturing jobs </li></ul><ul><li>Gain 200,000 Science & Engineering jobs </li></ul><ul><li>400,000 creative arts jobs (visual arts, music, drama, culture, & entertainment) </li></ul>When we blindly adopt a religion, a political system, a literary dogma, we become automatons. We cease to grow. – Anais Nin Florida, Richard. The Flight of the Creative Class. New York: HarperCollins, 2004.
    12. 12. He’s not investing in the technology! He’s investing in the Story!
    13. 13. <ul><li>“ What we’ve got at GM now is a general comprehension that you can’t run this business by the left, intellectual, analytical side of the brain. You have to have a lot of right side, creative input. </li></ul><ul><li>We are in the arts and entertainment business, and we’re putting a huge emphasis on world-class design.” </li></ul>Robert Lutz, Vice Chairman, Product Development Chief General Motors Daniel Pink
    14. 14. A Compelling new story must have three essential elements! James <ul><li>Compelling Story </li></ul><ul><ul><li>Must fit the market place & fit the future. </li></ul></ul><ul><ul><li>Must resonate to deeply held values. </li></ul></ul><ul><ul><li>Must be able to model the story. </li></ul></ul>
    15. 15. Our Children are Different <ul><li>They were born after </li></ul><ul><li>The Reagan era </li></ul><ul><li>The Persian Gulf War </li></ul><ul><li>The walkman </li></ul><ul><li>Most of them were born after </li></ul><ul><li>The breakup of the Soviet Union </li></ul><ul><li>Tiananmen Square </li></ul><ul><li>Compact Discs had been around for a decade. </li></ul><ul><li>They have never </li></ul><ul><li>Played Pac Man or Pong </li></ul><ul><li>Listened to an 8-track </li></ul><ul><li>Purchased a vinyl album </li></ul><ul><li>Seen a TV with less than 100 channels </li></ul><ul><li>Heard “Where’s the Beef?”, “I’d walk a mile for a camel”, or “de plane, de plane.” </li></ul>They’re Smart & Connected and very few have any formative recollection of the 20th century
    16. 16. :Sry u didn’t c him? :No lol :I lmao :wombat :bb? :224 W aste o f M oney B rains a nd T ime The first problem for all of us, men and women, is not to learn, but to unlearn. – Gloria Steinem
    17. 17. How our Students Learn? <ul><li>Got Game by John Beck & Mitchell Wade </li></ul><ul><li>The Kids are Alright: How the Gamer Generation is Changing the Workplace by John Beck & Mitchell Wade </li></ul><ul><li>What Video Games Have to Teach Us About Learning and Literacy by James Paul Gee </li></ul><ul><li>Don't Bother Me Mom--I'm Learning! By Marc Prensky </li></ul><ul><li>How Computer Games Help Children Learn By David Williamson Shaffer </li></ul>Competitive • Risk Taking • Sociable • Believe in the role of luck • Self-confident • More/Less Globally Aware? •
    18. 18. We see information as a product They see information as a raw material Duss, Leslie. &quot;Reading.JPG.&quot; Leslie Duss' Photostream. 21 Mar 2006. 28 Jul 2007 <http://flickr.com/photos/leslieduss/150799155/>. Harris, Steve. &quot;Always Here.&quot; Steveharris' Photostream. 9 Sep 2006. 28 Jul 2007 <http://flickr.com/photos/sharris/238772338/>.
    19. 19. A Compelling new story must have three essential elements! James <ul><li>Compelling Story </li></ul><ul><ul><li>Must fit the market place & fit the future. </li></ul></ul><ul><ul><li>Must resonate to deeply held values. </li></ul></ul><ul><ul><li>Must be able to model the story. </li></ul></ul>
    20. 20. <ul><li>12 </li></ul><ul><li>23 </li></ul><ul><li>29 </li></ul><ul><li>65 </li></ul><ul><li>80 </li></ul><ul><li>116 </li></ul><ul><li>176 </li></ul>Wikipedia - 2001 Wikipedia - 2002 Wikipedia - 2003 Wikipedia - 2004 Wikipedia - 2005 Wikipedia - 2006 Wikipedia - 2007
    21. 21. The Long Tail Anderson, Chris. &quot;The Long Tail.&quot; WIRED Magazine Oct 2004. 17 Mar 2005 <http://www.wired.com/wired/archive/12.10/tail.html>.
    22. 22. <ul><li>Did you know that …Google now processes approximately 1 billion searches a day. </li></ul>Friedman, Thomas L. The World is Flat: A Brief History of the Twenty-First Century . New York: Farrar, Straus and Giroux, 2005. Should we be amazed that Google is processing this many searches. Or amazed that we’re asking this many questions?
    23. 23. Sifry, David. &quot;The State of the Live Web, April 2007.&quot; [Weblog Sifry's Alerts] Apr 2007. Technorati. 23 Oct 2007 <http://www.sifry.com/alerts/archives/000493.html>.
    24. 24. When we have new questions, where do the new answers come from? <ul><li>Something </li></ul><ul><li>That somebody </li></ul><ul><li>Said yesterday </li></ul>Images from http://flickr.com/creativecommons
    25. 25. A Story from a Techie <ul><li>Content today is the dominant thing. But one thing that I can say, is that </li></ul><ul><li>… it is going to be the company that can grow and maintain audiences (not content). </li></ul>Khosla, Vinod.&quot;ITConversations.&quot; Vinod Khosla: In Conversations with John Battelle. Web 2.0 Conference, San Francisco. 5 Oct 2005. Audio Archive. 25 Nov 2005 <http://www.itconversations.com/shows/detail796.html>. Vinod Khosla Founding CEO of Sun Microsystems
    26. 26. Eli Lilly’s InnoCentive (http://innocentive.com/) project brokers corporations (i.e., Boeing, Dupont, Procter & Gamble) with problems-solvers for ornery scientific challenges. “ We actually found the odds of a solver’s success increased in fields in which they had no formal expertise.” -- Karim Lakhani
    27. 27. The Nature of Information has Changed <ul><li>Networked </li></ul><ul><li>Digital </li></ul><ul><li>Overwhelming </li></ul>
    28. 28. The Nature of Information has Changed <ul><li>Participatory </li></ul><ul><li>Reader Directed </li></ul><ul><li>People Connecting </li></ul>(More)
    29. 29. http://handouts.davidwarlick.com/
    30. 30. It’s My Information Never underestimate the power of a million amateurs With keys to the factory! – Chris Anderson 2006
    31. 31. <ul><li>Work in responsive environments </li></ul><ul><li>Communicate </li></ul><ul><li>Share personal experience & identity </li></ul><ul><li>Form & participate in communities </li></ul><ul><li>Ask questions </li></ul><ul><li>Accomplish </li></ul><ul><li>Invest themselves </li></ul><ul><li>Safely make mistakes </li></ul><ul><li>Earn audience & attention </li></ul>New Information Landscape Unpredictable Future Audience Chat, &quot;Our Students • Our Worlds.&quot; Miami Country Day School. Multipurpose Room, Miami. 14 Aug 2007. David Warlick • The Landmark Project • http://handouts.davidwarlick.com/ Info-Savvy Students

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