SEO Basics
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SEO Basics

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SEO Basics SEO Basics Presentation Transcript

  • SEO  BASICS   Wakabayashi  outpost  
  • How  does  content  rank?   Google  has  over  1,000,000,000,000  unique  web  pages  in  its  search  index     with  91  Million  Searches  performed  every  day.      
  • Algorithm  Stuff:     Keyword  in  URL  +  Keyword  in  Domain  Name  +  Keyword   in  TitleTag+  Size  of  Title  Tag  +  All  Kinds  of  Links  +  Link   Structures  +  Top  Level  domain  +  Applied  SemanKcs  +   Frequency  of  updates  +  Page  themes    +  Site  Size  +  DMoz +  Unique  Content  +  Quality  Content  +  Site  Mapping  –   Popularity  +  other  secret  juice  +  Social  media   RegistraKons  +  Social  plug  ins  +  other  social   components+everything  else  an  engineer  can  think  of.  
  • Searches     Are  from  Venus  
  • Algorithms     are  From  Mars  
  • Viral.  Social  Media.  Globalism.  
  • •  LinkedIn  saw  record  traffic  in  September   2008  with  11.9M  unique  visitors,  up  more   than  10%  from  August  (10.8M)  and  a  gain  of   193%  since  last  year.  
  • There  are  now  at  least  150,000  and  likely  over  200,000   videos  published  everyday  on  YouTube.  
  • •  More  than  120  million  users  log  on  to   Facebook  at  least  once  each  day.  More  than   two-­‐thirds  of  Facebook  users  are  outside  of   college  .  The  fastest  growing  demographic  is   those  35  years  old  and  older    
  • The  audience     talks  and  listens   at  the  same  Kme.  
  • Bloggers  Rule.   The  most  recent  figure  of  blogs  by  TechnoraW  currently   stands  at  133  million.  The  same  report  of  the  Blogosphere   also  revealed  that  on  average,  900,000  blog  posts  are   created  within  a  single  24-­‐hour  period.     Search  Engines  like  blogs  the  most.      
  • How  does  it  all  work  together?  
  • The  perfect  tool     How  to  use  Social  Media  to  increase  your  SEO   ap    sitem c  SEO maW Auto ss.org   Buddypre DaWng  Google  :  How  to  have  a  good  relaWonship.   Ephemer al  Publish ing   EO   s  aid  S Plugin press   Word
  • The  more  you  have  in  common  with  news  and  the  world  around  you..   You  and  swine  flu.   the  more  visible  you  become  to  the  search  engines.  
  • Honesty  as  a   content  policy  
  • UGC  POWER   How  to  use  Social  Media  to  increase  your  SEO   Of  the  105  million  Americans  who  parWcipate  in  social  media,  seven  million  are  considered   "heavy"  social  media  contributors  -­‐-­‐  defined  as  people  who  parWcipate  in  six  or  more  acWviWes  and   connect  with  at  least  248  people  on  a  one-­‐to-­‐many  basis  on  a  typical  week.                ~media  shibs  to  social  research  
  • Diverse  content     is  key  to  ranking  
  • Be  Global  
  • Resources   A  social  media  guide:   hXp://mashable.com/   List  of  SEO  plug-­‐ins  for  Wordpress:   hcp://www.wolf-­‐howl.com/seo/seo-­‐plugins-­‐for-­‐wordpress-­‐part-­‐ii/   List  of  social  media  sites  with  descripKons:   hcp://en.wikipedia.org/wiki/List_of_social_networking_websites   Social  media  from  the  google  perspecKve:   hcp://googleblog.blogspot.com/   Social  media  insight  and  staKsKcs:   hcp://www.web-­‐strategist.com/blog/  
  • THE  AUTHOR   Dennis  Wakabayashi  is  a  Colorado  naWve  and   entrepreneur  who's  constantly  involved  with   new  media,  online  business  and  technologies.   When  not  covering  TED  for  Examiner.com  or   spending  Wme  with  the    family,  he's  the  founder   of  MojofiW,  supplying  global  companies  with   real-­‐Wme/  self  service  language  translaWons.     For  speaking  engagements,  reporWng  or  global  language  enablement,  Contact  work@wakabayashi.us