SEO Basics

SEO BASICS Wakabayashi outpost

How does content rank? Google has over 1,000,000,000,000 unique web pages in its search index with 91 Million Searches performed every day.

Algorithm Stuﬀ: Keyword in URL + Keyword in Domain Name + Keyword in TitleTag+ Size of Title Tag + All Kinds of Links + Link Structures + Top Level domain + Applied SemanKcs + Frequency of updates + Page themes + Site Size + DMoz + Unique Content + Quality Content + Site Mapping – Popularity + other secret juice + Social media RegistraKons + Social plug ins + other social components+everything else an engineer can think of.

Searches Are from Venus

Algorithms are From Mars

Viral. Social Media. Globalism.

•  LinkedIn saw record traﬃc in September 2008 with 11.9M unique visitors, up more than 10% from August (10.8M) and a gain of 193% since last year.

There are now at least 150,000 and likely over 200,000 videos published everyday on YouTube.

•  More than 120 million users log on to Facebook at least once each day. More than two-‐thirds of Facebook users are outside of college . The fastest growing demographic is those 35 years old and older

The audience talks and listens at the same Kme.

Bloggers Rule. The most recent ﬁgure of blogs by TechnoraW currently stands at 133 million. The same report of the Blogosphere also revealed that on average, 900,000 blog posts are created within a single 24-‐hour period. Search Engines like blogs the most.

How does it all work together?

The perfect tool How to use Social Media to increase your SEO ap sitem c SEO maW Auto ss.org Buddypre DaWng Google : How to have a good relaWonship. Ephemer al Publish ing EO s aid S Plugin press Word

The more you have in common with news and the world around you.. You and swine ﬂu. the more visible you become to the search engines.

Honesty as a content policy

UGC POWER How to use Social Media to increase your SEO Of the 105 million Americans who parWcipate in social media, seven million are considered "heavy" social media contributors -‐-‐ deﬁned as people who parWcipate in six or more acWviWes and connect with at least 248 people on a one-‐to-‐many basis on a typical week. ~media shibs to social research

Diverse content is key to ranking

Be Global

Resources A social media guide: hXp://mashable.com/ List of SEO plug-‐ins for Wordpress: hcp://www.wolf-‐howl.com/seo/seo-‐plugins-‐for-‐wordpress-‐part-‐ii/ List of social media sites with descripKons: hcp://en.wikipedia.org/wiki/List_of_social_networking_websites Social media from the google perspecKve: hcp://googleblog.blogspot.com/ Social media insight and staKsKcs: hcp://www.web-‐strategist.com/blog/

THE AUTHOR Dennis Wakabayashi is a Colorado naWve and entrepreneur who's constantly involved with new media, online business and technologies. When not covering TED for Examiner.com or spending Wme with the family, he's the founder of MojoﬁW, supplying global companies with real-‐Wme/ self service language translaWons. For speaking engagements, reporWng or global language enablement, Contact work@wakabayashi.us

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SEO Basics

by Dennis Wakabayashi on Jul 12, 2010

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SEO Basics — Presentation Transcript