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SEO	
  BASICS	
  
          Wakabayashi	
  outpost	
  
How	
  does	
  content	
  rank?	
  
Google	
  has	
  over	
  1,000,000,000,000	
  unique	
  web	
  pages	
  in	
  its	
  s...
Algorithm	
  Stuff:	
  	
  
Keyword	
  in	
  URL	
  +	
  Keyword	
  in	
  Domain	
  Name	
  +	
  Keyword	
  
in	
  TitleTag...
Searches	
  	
  
Are	
  from	
  Venus	
  
Algorithms	
  	
  
are	
  From	
  Mars	
  
Viral.	
  Social	
  Media.	
  Globalism.	
  
•  LinkedIn	
  saw	
  record	
  traffic	
  in	
  September	
  
  2008	
  with	
  11.9M	
  unique	
  visitors,	
  up	
  more	...
There	
  are	
  now	
  at	
  least	
  150,000	
  and	
  likely	
  over	
  200,000	
  
          videos	
  published	
  eve...
•  More	
  than	
  120	
  million	
  users	
  log	
  on	
  to	
  
Facebook	
  at	
  least	
  once	
  each	
  day.	
  More	...
The	
  audience	
  	
  
talks	
  and	
  listens	
  
at	
  the	
  same	
  Kme.	
  
Bloggers	
  Rule.	
  
The	
  most	
  recent	
  figure	
  of	
  blogs	
  by	
  TechnoraW	
  currently	
  
stands	
  at	
  13...
How	
  does	
  it	
  all	
  work	
  together?	
  
The	
  perfect	
  tool	
  	
  
       How	
  to	
  use	
  Social	
  Media	
  to	
  increase	
  your	
  SEO	
  
           ...
The	
  more	
  you	
  have	
  in	
  common	
  with	
  news	
  and	
  the	
  world	
  around	
  you..	
  
You	
  and	
  swi...
Honesty	
  as	
  a	
  
content	
  policy	
  
UGC	
  POWER	
  
                        How	
  to	
  use	
  Social	
  Media	
  to	
  increase	
  your	
  SEO	
  




Of	
...
Diverse	
  content	
  	
  
is	
  key	
  to	
  ranking	
  
Be	
  Global	
  
Resources	
  
A	
  social	
  media	
  guide:	
  
hXp://mashable.com/	
  


List	
  of	
  SEO	
  plug-­‐ins	
  for	
  Wordp...
THE	
  AUTHOR	
  
     Dennis	
  Wakabayashi	
  is	
  a	
  Colorado	
  naWve	
  and	
  
     entrepreneur	
  who's	
  cons...
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SEO Basics

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Transcript of "SEO Basics"

  1. 1. SEO  BASICS   Wakabayashi  outpost  
  2. 2. How  does  content  rank?   Google  has  over  1,000,000,000,000  unique  web  pages  in  its  search  index     with  91  Million  Searches  performed  every  day.      
  3. 3. Algorithm  Stuff:     Keyword  in  URL  +  Keyword  in  Domain  Name  +  Keyword   in  TitleTag+  Size  of  Title  Tag  +  All  Kinds  of  Links  +  Link   Structures  +  Top  Level  domain  +  Applied  SemanKcs  +   Frequency  of  updates  +  Page  themes    +  Site  Size  +  DMoz +  Unique  Content  +  Quality  Content  +  Site  Mapping  –   Popularity  +  other  secret  juice  +  Social  media   RegistraKons  +  Social  plug  ins  +  other  social   components+everything  else  an  engineer  can  think  of.  
  4. 4. Searches     Are  from  Venus  
  5. 5. Algorithms     are  From  Mars  
  6. 6. Viral.  Social  Media.  Globalism.  
  7. 7. •  LinkedIn  saw  record  traffic  in  September   2008  with  11.9M  unique  visitors,  up  more   than  10%  from  August  (10.8M)  and  a  gain  of   193%  since  last  year.  
  8. 8. There  are  now  at  least  150,000  and  likely  over  200,000   videos  published  everyday  on  YouTube.  
  9. 9. •  More  than  120  million  users  log  on  to   Facebook  at  least  once  each  day.  More  than   two-­‐thirds  of  Facebook  users  are  outside  of   college  .  The  fastest  growing  demographic  is   those  35  years  old  and  older    
  10. 10. The  audience     talks  and  listens   at  the  same  Kme.  
  11. 11. Bloggers  Rule.   The  most  recent  figure  of  blogs  by  TechnoraW  currently   stands  at  133  million.  The  same  report  of  the  Blogosphere   also  revealed  that  on  average,  900,000  blog  posts  are   created  within  a  single  24-­‐hour  period.     Search  Engines  like  blogs  the  most.      
  12. 12. How  does  it  all  work  together?  
  13. 13. The  perfect  tool     How  to  use  Social  Media  to  increase  your  SEO   ap    sitem c  SEO maW Auto ss.org   Buddypre DaWng  Google  :  How  to  have  a  good  relaWonship.   Ephemer al  Publish ing   EO   s  aid  S Plugin press   Word
  14. 14. The  more  you  have  in  common  with  news  and  the  world  around  you..   You  and  swine  flu.   the  more  visible  you  become  to  the  search  engines.  
  15. 15. Honesty  as  a   content  policy  
  16. 16. UGC  POWER   How  to  use  Social  Media  to  increase  your  SEO   Of  the  105  million  Americans  who  parWcipate  in  social  media,  seven  million  are  considered   "heavy"  social  media  contributors  -­‐-­‐  defined  as  people  who  parWcipate  in  six  or  more  acWviWes  and   connect  with  at  least  248  people  on  a  one-­‐to-­‐many  basis  on  a  typical  week.                ~media  shibs  to  social  research  
  17. 17. Diverse  content     is  key  to  ranking  
  18. 18. Be  Global  
  19. 19. Resources   A  social  media  guide:   hXp://mashable.com/   List  of  SEO  plug-­‐ins  for  Wordpress:   hcp://www.wolf-­‐howl.com/seo/seo-­‐plugins-­‐for-­‐wordpress-­‐part-­‐ii/   List  of  social  media  sites  with  descripKons:   hcp://en.wikipedia.org/wiki/List_of_social_networking_websites   Social  media  from  the  google  perspecKve:   hcp://googleblog.blogspot.com/   Social  media  insight  and  staKsKcs:   hcp://www.web-­‐strategist.com/blog/  
  20. 20. THE  AUTHOR   Dennis  Wakabayashi  is  a  Colorado  naWve  and   entrepreneur  who's  constantly  involved  with   new  media,  online  business  and  technologies.   When  not  covering  TED  for  Examiner.com  or   spending  Wme  with  the    family,  he's  the  founder   of  MojofiW,  supplying  global  companies  with   real-­‐Wme/  self  service  language  translaWons.     For  speaking  engagements,  reporWng  or  global  language  enablement,  Contact  work@wakabayashi.us  
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