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This deck talks about how to expand a brand globally and why it's important for some corporations to do so.

This deck talks about how to expand a brand globally and why it's important for some corporations to do so.

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Globalism.wakabayashi Globalism.wakabayashi Presentation Transcript

  • Globalism of American Brands
    /Wakabayashi Outpost
  • The reality for global marketers is that the rest of the world is just as engaged if not more so in the social media channels that Americans pioneer.
  • The rapidly evolving social networking landscape provides an open playing field for consumers to access your marketing across global, cultural and linguistic lines.
  • South Korea
    9.4m
    Russia
    6.1m
    UK
    11m
    USA
    43m
    China
    39m
    Netherlands
    3.7m
    Poland
    2.7m
    Denmark
    0.6m
    Japan
    12.4m
    Germany
    8.2m
    Czech
    0.8m
    CANADA
    4.2m
    France
    4.2m
    Romania
    1.4m
    Hungary
    1m
    Switzerland
    0.9m
    Turkey
    3.3m
    Austria
    0.6m
    Spain
    4.7m
    Italy
    3.9m
    Greece
    0.5m
    Pakistan
    1.8m
    Taiwan
    3.9m
    India
    11.7m
    MEXICO
    5.1m
    Hong Kong
    1m
    Philippines
    3m
    BRAZIL
    11.4m
    Australia
    2.6m
    Social Networking is everywhere
    Source www.trendstream.net
  • Look who’s talking.
    Source www.trendstream.net
  • Key Truths
  • 93% of brand managers say it is challenging to reach existing and potential customers in local markets across the globe with a unified brand message.
    The biggest problems they face are related to finding cost-effective tactics (89%), managing costs (88%) and determining an appropriate and cost effective channel (81%).
    Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
  • Brand managers perceive the following as the most effective tactics to reach customers in local geographic markets across the globe: web sites with local content (81%); print ads (72%); and local programs that offer products (64%).
    Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
  • The biggest obstacles brand managers face when using social media to reach customers in local geographic markets across the globe include: tracking or measuring success (48%); managing and maintaining information (45%); engaging audiences (42%); identifying influencers who can carry brand message (39%); and keeping region and country-specific content fresh (32%).
    Survey of 105 Brand Managers at fortune 1000 companies.- Harris Interactive
  • Best practices
    Growthe engagement
  • What’s this
    all mean?
  • Increased word of mouth, resulting in reduced PR, marketing and advertising spend because acquisition costs are lower
  • Providing excellent customer service in the channels that consumers prefer, leading to a lower abandonment rate and much higher loyalty
  • Reduced product development costs by utilizing feedback from the social web
  • 5 things to
    consider in
    your global
    social media
    strategy.
  • 1. If you have a social media presence you have already sent an invitation to hold a global conversation.

  • 2.  The difference between the old paradigm and the new is that information is moving fast.
  • 3.  Success of brand messages hinge on speaking directly. Regional language and cultural preferences impact success.
  • 4. Active social network users are generally, wealthy and influential.
  • 5. The most significant shift in social media over the last few years is the use of mobile.
  • The rest is up to you.
  • THE AUTHOR
    Dennis Wakabayashi is a Colorado native and entrepreneur who's constantly involved with new media, online business and technologies. When not collaborating on TedxMileHigh, or reporting on technology for Examiner.com–he's the founder of Mojofiti, supplying global companies with
    real-time/ self service language translations.