Dayton Chapter of SCORE SCORE is a Resource Partner with the U.S. Small Business Administration.
Professional Business Counseling Live Your Dream.  SCORE  Can Help. Confidential business counseling/mentoring is done  FR...
How To Optimize your Website on a  Shoe-String Budget! 3
Why a proper website is important… <ul><li>The Internet has changed the way people learn about and shop for products and s...
Nearly 75% of the US population uses the internet! 5
US Population / Internet Users Every year more and more people are using the web. Year   Population   Users   % Pop. 6
US Internet Users by Age 7 Source: Pew Internet & American Life Project, December 2008
<ul><li>Choose a memorable domain name  </li></ul><ul><li>Maintain simple navigation </li></ul><ul><li>Keep your content r...
When you Purchased your Domain Name. . . <ul><li>Did you make sure you are the owner and  administrator of your site? </li...
When Developing Content for your Site Did you . . . <ul><li>Keep the  information relevant  to the service or product you ...
Case Study – michaelssalon.com 11
80% of internet searches are on Google! 12
<ul><li>  Search Engines (Google, Yahoo, Bing) </li></ul><ul><ul><li>Consumers use search engines to research and purchase...
People click in the organic results  75%  of the time! 14 Organic vs. Paid Results
Using  Key Words  for Organic Results <ul><li>Use keywords that describe your products and services. </li></ul><ul><li>Opt...
Use Keywords in title pages that describe content. 16
Optimize Search Engine Results through Directories and Link Building <ul><li>Submit your website to free submission direct...
Use free tools to make your site more searchable : <ul><li>Submit site to Google. </li></ul><ul><li>Create a free Google L...
http://www.google.com/submityourcontent/index.html 19
Google.com/LocalBusinessCenter   20
Michael’s Salon Business Center Page Track your site’s performance on your Business Center Page 21
Create a Free Coupon on Google Local 22
Google Analytics 23 http://www.google.com/analytics
Test your Website <ul><li>Websitegrader.com </li></ul><ul><li>Websitegrader.com is a service that provides a basic overvie...
What grade do you think your site will receive? 24
Maintaining  your  Site’s  Ranking <ul><li>You’ve done all of the right </li></ul><ul><li>things in building your site. </...
Get Sticky –  hold the viewers interest. <ul><li>Keep people at your site. </li></ul><ul><li>Get return visitors to  your ...
Get Sticky tip # 1 Social Media   <ul><li>Facebook  </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li...
Get Sticky tip # 2 Update your website regularly. <ul><li>Weekly updates are best. </li></ul><ul><li>One way to do this ea...
Get Sticky tip # 3 Increase your website traffic with video. <ul><li>Why videos are so successful in increasing SEO is sim...
<ul><li>You only have  10 seconds   </li></ul><ul><li>to capture your web visitors </li></ul><ul><li>attention. . .  </li>...
<ul><li>Videos are  51  times more effective than text in websites.  </li></ul>32
<ul><li>Customers sometimes doubt what we say about ourselves, but will believe other customers.  </li></ul><ul><li>Videos...
Get Sticky tip # 5   Publish your web address on everything. <ul><li>Letterhead </li></ul><ul><li>Invoices </li></ul><ul><...
Thank you for taking part in our workshop.  If you have any questions regarding this presentation,  please contact: 35 Dou...
Need Help? <ul><li>We offer  FREE… </li></ul><ul><li>Pre-Business Counseling </li></ul><ul><li>Professional Business Works...
<ul><li>Successful and experienced executives acting as volunteers. </li></ul><ul><li>National Web site:   www.score.org <...
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Web Optimization Workshop

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Doug will be presenting this workshop to the folks at SCORE in October.

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  • 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • In the past, what was the number one source consumers used to find a business?
  • What year did the Internet go public in the US?
  • Of these demographics, the Silent Generation and G.I. Generation are the fastest growing Internet Users
  • Your company name: What service/product do you provide? List 3 possible domain names for your business: 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • The Michael’s Salon site performs extremely well. This is accomplished by following the basic guidelines in this presentation – without paying for ad words or pay per click programs. Domain name is relevant to the business/services All pages are titled accurately for content. Navigation is simple. Content is relevant. Contact information is on every page. Blog is included for adding new content daily. Video is included on the home page.
  • Google is the most used search engine – who is number 2? (Hint – not shown on this page)
  • 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • List 10 words that identify your business: 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • List 5 (2 to 3 word) phrases that you think people will search for to find your business:
  • To submit to Bing: https://ssl.bing.com/listings/ListingCenter.aspx To submit to Yahoo: http://listings.local.yahoo.com/basic.php
  • This page will guide you through the free services available through Google.
  • You submit your information (web address and email). Google will call you or send a postcard in the mail with steps to activate your listing. 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • This is what your Google Business Center page will look like. This information provides you with the statistics you need to keep improving your site. It’s free and very helpful.
  • Creating a free coupon is easy: Your Business Name: What are you offering or discounting: Assign an expiration date:
  • When you sign up for Google Analytics, you are assigned a tracking code. Your web developer/designer can add this code to the pages of your site. 08/16/10 00:07 © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
  • List what social media sites you are currently using:
  • Make a list of topics you can blog about:
  • Write one paragraph (5 sentences) that states everything you want potential customers to know about your business:
  • What do your customers say about you? List your top 3 customers:
  • Can you think of anywhere else?
  • Note: You need to add your chapter Web site URL and phone number to this slide.
  • Web Optimization Workshop

    1. 1. Dayton Chapter of SCORE SCORE is a Resource Partner with the U.S. Small Business Administration.
    2. 2. Professional Business Counseling Live Your Dream. SCORE Can Help. Confidential business counseling/mentoring is done FREE of Charge. www.daytonscore.org Call for an appointment : 937-225-2887 Federal Building Suite 104, 200 W. Second St. Dayton, Ohio 2
    3. 3. How To Optimize your Website on a Shoe-String Budget! 3
    4. 4. Why a proper website is important… <ul><li>The Internet has changed the way people learn about and shop for products and services. </li></ul><ul><li>In 2010, consumers begin the decision making process regarding their purchases by looking on the Internet. </li></ul><ul><li>To be competitive today, your website needs to easily be found online and offer convincing information. </li></ul>4
    5. 5. Nearly 75% of the US population uses the internet! 5
    6. 6. US Population / Internet Users Every year more and more people are using the web. Year Population Users % Pop. 6
    7. 7. US Internet Users by Age 7 Source: Pew Internet & American Life Project, December 2008
    8. 8. <ul><li>Choose a memorable domain name </li></ul><ul><li>Maintain simple navigation </li></ul><ul><li>Keep your content relevant to your product or service. </li></ul>Did you keep these things in mind when developing your website? 8
    9. 9. When you Purchased your Domain Name. . . <ul><li>Did you make sure you are the owner and administrator of your site? </li></ul><ul><li>Did you consider: .com, .net, .biz, .org, .us </li></ul><ul><li>Did you consider purchasing additional domains? </li></ul><ul><li>The most popular Domain Registries: </li></ul><ul><li>GoDaddy.com </li></ul><ul><li>NetworkSolutions.com </li></ul><ul><li>Register.com </li></ul>9
    10. 10. When Developing Content for your Site Did you . . . <ul><li>Keep the information relevant to the service or product you provide? </li></ul><ul><li>Explain how your products/services better benefit those seeking them out? </li></ul><ul><li>Keep content simple and to the point ? </li></ul>10
    11. 11. Case Study – michaelssalon.com 11
    12. 12. 80% of internet searches are on Google! 12
    13. 13. <ul><li> Search Engines (Google, Yahoo, Bing) </li></ul><ul><ul><li>Consumers use search engines to research and purchase products and services. </li></ul></ul><ul><ul><li>2 kinds of results: organic (natural) or paid results </li></ul></ul><ul><ul><li>Which is best? Organic </li></ul></ul><ul><ul><li>Organic results are gathered by search engines based on keyword match and links to the site. </li></ul></ul>Get Found Online 13
    14. 14. People click in the organic results 75% of the time! 14 Organic vs. Paid Results
    15. 15. Using Key Words for Organic Results <ul><li>Use keywords that describe your products and services. </li></ul><ul><li>Optimize keyword phrases within your site that have a higher a number of searches. </li></ul><ul><li>Review your competition’s online presence. Look at the top 10 sites (check out keyword phrases, etc). </li></ul>85% of searches are 2 words or more. 15
    16. 16. Use Keywords in title pages that describe content. 16
    17. 17. Optimize Search Engine Results through Directories and Link Building <ul><li>Submit your website to free submission directories: </li></ul><ul><ul><li>Google </li></ul></ul><ul><ul><li>Yahoo </li></ul></ul><ul><ul><li>BING </li></ul></ul><ul><ul><li>Yelp </li></ul></ul><ul><ul><li>Merchant Circle </li></ul></ul><ul><li>Link your site to other sites: </li></ul><ul><ul><li>Manufacturers/Suppliers </li></ul></ul><ul><ul><li>Companies that would use your services. </li></ul></ul><ul><ul><li>Communicate with others in your industry through blogs and social media (Facebook, Twitter and YouTube). </li></ul></ul>17
    18. 18. Use free tools to make your site more searchable : <ul><li>Submit site to Google. </li></ul><ul><li>Create a free Google Local Listing. </li></ul><ul><li>Create a coupon on Google Maps. </li></ul><ul><li>Add Google Analytics code to your site (tracks how your site is performing). </li></ul>18
    19. 19. http://www.google.com/submityourcontent/index.html 19
    20. 20. Google.com/LocalBusinessCenter 20
    21. 21. Michael’s Salon Business Center Page Track your site’s performance on your Business Center Page 21
    22. 22. Create a Free Coupon on Google Local 22
    23. 23. Google Analytics 23 http://www.google.com/analytics
    24. 24. Test your Website <ul><li>Websitegrader.com </li></ul><ul><li>Websitegrader.com is a service that provides a basic overview of how your site ranks with similar sites. </li></ul><ul><li>It will provide you information on missing data and steps you should take to increase your site ranking. </li></ul>24
    25. 25. What grade do you think your site will receive? 24
    26. 26. Maintaining your Site’s Ranking <ul><li>You’ve done all of the right </li></ul><ul><li>things in building your site. </li></ul><ul><li>Search engines can easily </li></ul><ul><li>find you. </li></ul><ul><li>Now how do you stay on top? </li></ul>26
    27. 27. Get Sticky – hold the viewers interest. <ul><li>Keep people at your site. </li></ul><ul><li>Get return visitors to your site . </li></ul><ul><li>How to get sticky? </li></ul>27
    28. 28. Get Sticky tip # 1 Social Media <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>Linkedin </li></ul><ul><li>YouTube </li></ul><ul><li>Use social media sites to increase your Search Engine Optimization ‘SEO’. </li></ul>28
    29. 29. Get Sticky tip # 2 Update your website regularly. <ul><li>Weekly updates are best. </li></ul><ul><li>One way to do this easily, is to add a blog to your website. </li></ul><ul><li>Blog about your products and services, blog about what your customers are saying about you, blog about your community and charitable organizations you work with. </li></ul><ul><li>*Be sure to use relevant key words in your blog!!! </li></ul>29
    30. 30. Get Sticky tip # 3 Increase your website traffic with video. <ul><li>Why videos are so successful in increasing SEO is simple: 80% of people are visual! </li></ul><ul><li>It’s easier to watch a 1–2 minute video online than to take the time to read data. </li></ul><ul><li>75% of web users watch streaming videos! </li></ul>Host a video on your site, and upload it to YouTube, Vimeo, etc. to increase SEO. 30
    31. 31. <ul><li>You only have 10 seconds </li></ul><ul><li>to capture your web visitors </li></ul><ul><li>attention. . . </li></ul><ul><li>you can do it with a video! </li></ul>31
    32. 32. <ul><li>Videos are 51 times more effective than text in websites. </li></ul>32
    33. 33. <ul><li>Customers sometimes doubt what we say about ourselves, but will believe other customers. </li></ul><ul><li>Videos enhance the online experience and educate the viewer about products and services. </li></ul>Get Sticky tip # 4 Video testimonials. . .why do consumers find them so powerful? 33
    34. 34. Get Sticky tip # 5 Publish your web address on everything. <ul><li>Letterhead </li></ul><ul><li>Invoices </li></ul><ul><li>Business Checks </li></ul><ul><li>Email signatures </li></ul><ul><li>On hold message </li></ul><ul><li>Retail bags </li></ul><ul><li>Business uniforms </li></ul><ul><li>Sales literature </li></ul><ul><li>Business Cards </li></ul>34
    35. 35. Thank you for taking part in our workshop. If you have any questions regarding this presentation, please contact: 35 Doug Wade Marketing Director Dayton Imaging Solutions 937-435-4411, ext. 207 [email_address]
    36. 36. Need Help? <ul><li>We offer FREE… </li></ul><ul><li>Pre-Business Counseling </li></ul><ul><li>Professional Business Workshops </li></ul><ul><li>Education & Training </li></ul><ul><li>Mentoring </li></ul>SCORE ® Counselors to America’s Small Business SCORE ® Can Help You Achieve Your Goal!
    37. 37. <ul><li>Successful and experienced executives acting as volunteers. </li></ul><ul><li>National Web site: www.score.org </li></ul><ul><ul><li>Provides useful information and resources for small business. </li></ul></ul><ul><ul><li>Email mentoring </li></ul></ul><ul><li>Dayton Web site: ww.daytonscore.org </li></ul><ul><li>or call 937-225-2887 </li></ul><ul><ul><li>Seminars and workshops </li></ul></ul><ul><ul><li>Free Mentoring </li></ul></ul><ul><ul><li>One-on-one </li></ul></ul>About SCORE… 37
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