Why mobile why now

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Why now is the right time to focus on developing for the mobile - marketing campaigns, mobile websites, mobile apps

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Why mobile why now

  1. 1. Why Mobile? Why Now? A short guide to mobile marketing.
  2. 2. Remember this?
  3. 3. 4.6 Billion … estimated number of mobile phone subscribers at the end of 2009.
  4. 4. 93 the percentage of 18 – 29 year old with a mobile
  5. 5. You got to be in it to win No one will declare the winners and the losers Winners Losers <ul><li>Handset vendors </li></ul><ul><li>Internet Companies </li></ul><ul><li>Mobile operators </li></ul><ul><li>Handset vendors </li></ul><ul><li>Internet Companies </li></ul><ul><li>Mobile operators </li></ul>
  6. 6. 1:13 The amount of time each day spend using your mobile
  7. 7. 79 The percentage increase of daily mobile internet usage
  8. 8. 60 The percentage of mobiles to be sold in 2013 that will be SMARTPHONES
  9. 9. Smart phone 2010 Portable media player with 5 mega pixel camera, touch screen, fast 3G+, internet, wifi and … voice and texts
  10. 10. Smart phone 2013?  No … this is a wrist phone watch from 2010
  11. 11. 25 Percentage of UK tweens (aged 8-12 ) with a profile on Facebook, Bebo or MySpace
  12. 12. 400 Million of users on Facebook at the start of 2010
  13. 13. and it just went mobile.
  14. 14. TRENDS IN MARKETING <ul><li>Ol’ Skool </li></ul><ul><li>Print Ads </li></ul><ul><li>Magazines </li></ul><ul><li>Expos & Trade Shows </li></ul><ul><li>Tele-sales </li></ul><ul><li>Direct Mail </li></ul><ul><li>Radio </li></ul><ul><li>TV </li></ul><ul><li>Nu Skool </li></ul><ul><li>Social Media </li></ul><ul><li>E-mail </li></ul><ul><li>CRM </li></ul><ul><li>Banner Ads </li></ul><ul><li>Online Video </li></ul><ul><li>Search </li></ul><ul><li>Web </li></ul><ul><li>Viral </li></ul><ul><li>Blog </li></ul><ul><li>Mobile </li></ul>
  15. 15. 8 ways you can improve sales using social media and mobile <ul><li>Run competitions in location social networks like Foursquare </li></ul><ul><li>Create a store finder app with customer reviews for the mobile </li></ul><ul><li>Give away free music or viral games to play on mobiles </li></ul><ul><li>Get customers to say things about you using Twitter or Facebook </li></ul><ul><li>Make sure your website is SEO search engine optimised for mobile </li></ul><ul><li>Create a mobile customer loyalty programme </li></ul><ul><li>Buy adwords for local search and mobile </li></ul><ul><li>Talk to us </li></ul>Find out how to get started today http://bit.ly/awzKMk
  16. 16. Why Mobile? Why not. Find out more: http://bit.ly/awzKMk
  17. 17. DAMIEN SAUNDERS Director of Sales & Marketing +44 7919 110 638 [email_address] @damiensaunders MARC ROSE Chief Executive Officer +44 7919 110 638 [email_address] What Next - Contact Us mmchannel.com Twitter Linkedin
  18. 18. “ Building Through Interaction” What Next - Contact Us mmchannel.com Twitter Linkedin

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