Advanced Google Analytics for WordPress

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My presentation from WordCamp Austin 2013. Are you building WordPress sites without measuring value from goals like phone calls, sales, leads and other conversion points? Stop flying blind and learn how to get amazing insights into your website!

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Advanced Google Analytics for WordPress

  1. 1. Advanced Google Analytics for WordPress
  2. 2. Advanced GoogleAnalytics for WordPressDavid Vogelpohldavid@marketingclique.comby:
  3. 3. David Vogelpohldavid@marketingclique.com
  4. 4. My very first WordPress Post!
  5. 5. #WordCampAustin@davidvmc
  6. 6. Why use Google Analytics?1. See what visitors do2. Measure value3. Take action
  7. 7. “Normal”Google Analytics
  8. 8. What am I supposed to do with this?
  9. 9. Seriously?!?! Context?
  10. 10. That’s GoogleAnalytics?!
  11. 11. Now we’re talking
  12. 12. What you’re going tolearn today
  13. 13. Use multiple conversionmetrics to track thesuccess of sources oftraffic landing pagesand sales funnelsUnderstand the value of your website
  14. 14. Measure value foryour advertisingand social mediacampaignsDrill down to learn more
  15. 15. Take action on the data you seeUse data to planand measure yourmarketing &design efforts
  16. 16. Step 1: Identify andValue Your Goals
  17. 17. What are your goals?Online SalesForm LeadsPhone LeadsOnline ChatSocial SharingEmail Lists
  18. 18. What are goals worth?CPATransaction ValueDon’t forget the back-end!
  19. 19. Step 2: Setting upGoal Tracking
  20. 20. DestinationsA web page is loaded
  21. 21. Click/Submit Eventsbit.ly/eventsdocSomeone clicks on something
  22. 22. <input id=”contact-submit”class=”button” type=”submit”value=”Submit”onClick="_gaq.push([_trackEvent, Contact, Lead, Sidebar, 100, false]);">Event Code Example (form)Category Action Label Value Non-Interaction
  23. 23. Try these plugins forevent trackingEvent Cheat Sheetbit.ly/analyticatorbit.ly/trackeverything
  24. 24. bit.ly/eventhack
  25. 25. Click / Submit GoalsJS FormsAd ClicksSocial Media ClicksEvent Value or Avg.
  26. 26. Phone Call TrackingAsk your providerUse number algosBe warned of local SEOCheck out ifByPhoneifbyphone.com
  27. 27. Online Chat Trackingsnapengage.comEvent basedUse bit.ly/eventhackCheck out SnapEngage
  28. 28. Ecommerce TrackingTrack every cent earnedProduct IDsCategoriesShipping& More!bit.ly/trackecommerce
  29. 29. Ecommerce Code Example
  30. 30. Many quality ecommerce themesand plugins will support nativeecommerce trackingIf yours doesn’t, try “GoogleAnalytics for WordPress” by Yoastbit.ly/yoastanalyticsEcommerce Cheat Sheet
  31. 31. Step 3: Tag your links
  32. 32. UTM LinksTag anything youpost with trackingvariablesWatch out for SEO!bit.ly/utmurls
  33. 33. marketingclique.com/?utm_source=Facebook&utm_medium=MC-Page&utm_term=05-06-2013&utm_content=Speaking-Announcement&utm_campaign=WordCampUTM BreakdownUse a URL Shortener When Posting!
  34. 34. Step 4: Write CustomReports
  35. 35. slideshare.net/dvogelpohl@davidvmcYou’re going to need the screen shots!
  36. 36. How to Create Custom Reports
  37. 37. Source Report Example
  38. 38. Source ReportSee whatsources of trafficdrive value
  39. 39. Lead Report Example
  40. 40. Lead ReportFind B2B leadsthat aren’tcontacting you
  41. 41. Brand Report Example
  42. 42. Brand ReportSee thepopularity ofyour brand overtime
  43. 43. Landing Page Report ExampleUse for A/B tests too!
  44. 44. Landing Page ReportSee whichlanding pagesare creating themost value
  45. 45. Don’t forget to annotate!
  46. 46. David Vogelpohldavid@marketingclique.com
  47. 47. David Vogelpohldavid@marketingclique.com@davidvmcQuestions?

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