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Affiliate Marketingfor Apps
David Vogelpohldavid@tapfiremobile.com
#Door64Mobile@davidvmc
What is AffiliateMarketing?
Merchants payPublishers forreferringCustomers
Types of MerchantsEcommerceSubscriptionsEmail List BuildersBusiness to BusinessApp Developers
Types of PublishersWebmastersEmail BroadcastersArbitragersPartnersBloggersApp Developers
An Affiliate Platformis software used totrack & rewardreferrals
Affiliate Program PlatformsHome GrownServer SoftwareSoftware-as-a-ServiceAffiliate Networks
Home GrownServer SoftwareSoftware-as-a-ServiceAffiliate NetworksOS NetworkMobile Affiliate Platforms
Limited control andvisibility on where andhow your ads appear1. Blind affiliate networks
Limited control andvisibility, but on betterproperties2. Premium blind networks
No control over affiliate approvalsNo special commissionsNo action commissionsExposed to all apps, music, etc.3. iTunes / ...
4044. Google Play
Things arepretty badfor appdevelopers
What’s the mainproblem with thesesolutions?
You can’t start arelationship with youraffiliates
Relationships are the keyto affiliate marketing
Enter The 2013Revolutionin App Affiliate Marketing
Integrated app analyticsand affiliate platform
The backstory
Two main functionsTrack ActionsShow Attribution
App AnalyticsOrganic installsTrack unlimited eventsDetermine LTV & ARPU
Rich MetricsOpensClosesUpdatesPurchasesPage ViewsIn-app events
The REAL power ofanalytics is attribution
Attribution is knowing whatdrives revenueSources of TrafficCampaignsIndividual AdsSpecific Tweets / FB PostsAffiliates & C...
What is this wizardry?1. Customer clicks a special link2. Unique device ID in link or“device fingerprint”3. Customer insta...
The cool new thing you can dowith your fancy attributiontracking
WebmastersEmail BroadcastersArbitragersPartnersBloggersApp DevelopersPay these guys
InstallsList SubscriptionsReferralsIn-App PurchasesAd ViewsAd TapsRecurring RevenueFor referring customers who do this stuff
Using these tools
Oh yeah, Flurry
They also track attribution!
flurry.com/flurry-user-acquisition-analytics.html
Use the Flurry API to writetransactions into many otheraffiliate platforms
You’re responsible for your ownintegration
You’ll be one of the first
For good and bad
App analytics let’s you seewhat is happening in your app
Attribution allows you to seewho drives customers, eventsand revenue
Affiliate Marketing isrewarding partners for drivingthat revenue
David Vogelpohldavid@tapfiremobile.com
David Vogelpohldavid@tapfiremobile.com@davidvmcQuestions?
Affiliate Marketing for Mobile Apps
Affiliate Marketing for Mobile Apps
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Affiliate Marketing for Mobile Apps

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Are you looking for new ways to promote your app outside of social and app store optimization? Read how you can get partners and publishers to sell your app for you. What's best is that you only have to pay when you earn revenue. Learn how to set up an affiliate program for your mobile app!

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Transcript of "Affiliate Marketing for Mobile Apps"

  1. 1. Affiliate Marketingfor Apps
  2. 2. David Vogelpohldavid@tapfiremobile.com
  3. 3. #Door64Mobile@davidvmc
  4. 4. What is AffiliateMarketing?
  5. 5. Merchants payPublishers forreferringCustomers
  6. 6. Types of MerchantsEcommerceSubscriptionsEmail List BuildersBusiness to BusinessApp Developers
  7. 7. Types of PublishersWebmastersEmail BroadcastersArbitragersPartnersBloggersApp Developers
  8. 8. An Affiliate Platformis software used totrack & rewardreferrals
  9. 9. Affiliate Program PlatformsHome GrownServer SoftwareSoftware-as-a-ServiceAffiliate Networks
  10. 10. Home GrownServer SoftwareSoftware-as-a-ServiceAffiliate NetworksOS NetworkMobile Affiliate Platforms
  11. 11. Limited control andvisibility on where andhow your ads appear1. Blind affiliate networks
  12. 12. Limited control andvisibility, but on betterproperties2. Premium blind networks
  13. 13. No control over affiliate approvalsNo special commissionsNo action commissionsExposed to all apps, music, etc.3. iTunes / App Storegoo.gl/49QFT
  14. 14. 4044. Google Play
  15. 15. Things arepretty badfor appdevelopers
  16. 16. What’s the mainproblem with thesesolutions?
  17. 17. You can’t start arelationship with youraffiliates
  18. 18. Relationships are the keyto affiliate marketing
  19. 19. Enter The 2013Revolutionin App Affiliate Marketing
  20. 20. Integrated app analyticsand affiliate platform
  21. 21. The backstory
  22. 22. Two main functionsTrack ActionsShow Attribution
  23. 23. App AnalyticsOrganic installsTrack unlimited eventsDetermine LTV & ARPU
  24. 24. Rich MetricsOpensClosesUpdatesPurchasesPage ViewsIn-app events
  25. 25. The REAL power ofanalytics is attribution
  26. 26. Attribution is knowing whatdrives revenueSources of TrafficCampaignsIndividual AdsSpecific Tweets / FB PostsAffiliates & CustomersAnything that can contain a link
  27. 27. What is this wizardry?1. Customer clicks a special link2. Unique device ID in link or“device fingerprint”3. Customer installs app4. HasOffers SDK in your apppasses data back to thetracking servers
  28. 28. The cool new thing you can dowith your fancy attributiontracking
  29. 29. WebmastersEmail BroadcastersArbitragersPartnersBloggersApp DevelopersPay these guys
  30. 30. InstallsList SubscriptionsReferralsIn-App PurchasesAd ViewsAd TapsRecurring RevenueFor referring customers who do this stuff
  31. 31. Using these tools
  32. 32. Oh yeah, Flurry
  33. 33. They also track attribution!
  34. 34. flurry.com/flurry-user-acquisition-analytics.html
  35. 35. Use the Flurry API to writetransactions into many otheraffiliate platforms
  36. 36. You’re responsible for your ownintegration
  37. 37. You’ll be one of the first
  38. 38. For good and bad
  39. 39. App analytics let’s you seewhat is happening in your app
  40. 40. Attribution allows you to seewho drives customers, eventsand revenue
  41. 41. Affiliate Marketing isrewarding partners for drivingthat revenue
  42. 42. David Vogelpohldavid@tapfiremobile.com
  43. 43. David Vogelpohldavid@tapfiremobile.com@davidvmcQuestions?
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