Advanced Online
Marketing for WordPress
By: David Vogelpohl
@davidvmc
David Vogelpohl
My very first WordPress Post!
#wcatx
We’ll cover online marketing for…
publishing
converting traffic
tracking success
publishing
The only SEO plugin you need
Really, there is only one good one
bit.ly/yoastseo
@davidvmc
Yoast video walkthrough
A quick tour of a complex product
bit.ly/yoastdemo
@davidvmc
Warning!
Don’t get caught with your SEO pants down
Leave unchecked!
Use robots.txt for staging
<meta name="robots" content...
Ad Rotate Plugin
Control your ad inventory
bit.ly/adrotatedemo@davidvmc
Add product feeds to content
Popshops
popshops.com@davidvmc
Popshops category pages
Powerful shopping integration
popshops.comProduct feed with affiliate links
converting traffic
Google Experiments
Iterative testing FTW
Predicting eye flow
Attentionwizard.com
@davidvmc
Custom Post Types
Uses fields instead of a WYSIWYG
bit.ly/wpcpt@davidvmc
CPTs make marketing easier
Super sonic content creation & updates
Directories
Ecommerce
Videos
Any Modular
Content
Reviews...
Session Cam
Watch your visitors browse your site
sessioncam.com
Redacted
Redacted
@davidvmc
Conversion guys to follow
Read their books too.
Roger Dooley
@rogerdooley
Brian Massey
@bmassey
Bryan Eisenberg
@TheGrok
@...
tracking success
UTM tracking links
Track everything
bit.ly/utmurls
marketingclique.com/
?utm_source=Facebook
&utm_medium=MC-Page
&utm_term...
Identify your goals
Track how you make money
Online sales
Form leads
Phone calls
Online chat
Social sharing
Email lists
Set and value goals
Look where you’re shooting
Google Analytics Click Events
Value and track your clicks
bit.ly/eventhack
@davidvmc
Converting events to goals
Setting up for custom reports
Google Analytics
Custom reports FTW
Source Report
Where traffic and revenue come from
Source Report
bit.ly/sourcewcatx@davidvmc
Landing Page Report
Top pages bringing in visitors and value
Landing Pages
bit.ly/landingwcatx@davidvmc
Browser Version Report
Browser performance on traffic & revenue
Browser Versions Report
bit.ly/browsewcatx@davidvmc
Drilldown on browser versions
Mathematical proof how bad old versions of IE suck
Oops
Mathematical proof the mathematical proof was wrong
Lead Report
Super stalking for super sales people
Lead Report
bit.ly/leadswcatx@davidvmc
Companion article to this presentation
bit.ly/dvwcatx
@davidvmc
@davidvmc
David Vogelpohl
bit.ly/dvwcatx
I’m going to
Disney World!
Literally. I’m leaving for
the airport right now.
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Advanced Online Marketing With WordPress

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  • Thank you LisaThank all of you for coming to “Maximizing Your Affiliate Payouts”My name is David Vogel-PoleMerchant PerspectiveShare with you “10 Merchant Secrets for Higher Commissions”To set this up I want to tell you a little bit about myself
  • Don’t forget to tweet with the Hash Tag #pubcon during the presentation.
  • Don’t forget to tweet with the Hash Tag #pubcon during the presentation.
  • Advanced Online Marketing With WordPress

    1. 1. Advanced Online Marketing for WordPress By: David Vogelpohl
    2. 2. @davidvmc David Vogelpohl
    3. 3. My very first WordPress Post!
    4. 4. #wcatx
    5. 5. We’ll cover online marketing for… publishing converting traffic tracking success
    6. 6. publishing
    7. 7. The only SEO plugin you need Really, there is only one good one bit.ly/yoastseo @davidvmc
    8. 8. Yoast video walkthrough A quick tour of a complex product bit.ly/yoastdemo @davidvmc
    9. 9. Warning! Don’t get caught with your SEO pants down Leave unchecked! Use robots.txt for staging <meta name="robots" content="noindex"> Recently launched site having SEO problems? Check for noindex tags and robots.txt first.
    10. 10. Ad Rotate Plugin Control your ad inventory bit.ly/adrotatedemo@davidvmc
    11. 11. Add product feeds to content Popshops popshops.com@davidvmc
    12. 12. Popshops category pages Powerful shopping integration popshops.comProduct feed with affiliate links
    13. 13. converting traffic
    14. 14. Google Experiments Iterative testing FTW
    15. 15. Predicting eye flow Attentionwizard.com @davidvmc
    16. 16. Custom Post Types Uses fields instead of a WYSIWYG bit.ly/wpcpt@davidvmc
    17. 17. CPTs make marketing easier Super sonic content creation & updates Directories Ecommerce Videos Any Modular Content Reviews Landing Pages
    18. 18. Session Cam Watch your visitors browse your site sessioncam.com Redacted Redacted @davidvmc
    19. 19. Conversion guys to follow Read their books too. Roger Dooley @rogerdooley Brian Massey @bmassey Bryan Eisenberg @TheGrok @davidvmc
    20. 20. tracking success
    21. 21. UTM tracking links Track everything bit.ly/utmurls marketingclique.com/ ?utm_source=Facebook &utm_medium=MC-Page &utm_term=05-06-2013 &utm_content=Speaking-Announcement &utm_campaign=WordCamp @davidvmc
    22. 22. Identify your goals Track how you make money Online sales Form leads Phone calls Online chat Social sharing Email lists
    23. 23. Set and value goals Look where you’re shooting
    24. 24. Google Analytics Click Events Value and track your clicks bit.ly/eventhack @davidvmc
    25. 25. Converting events to goals Setting up for custom reports
    26. 26. Google Analytics Custom reports FTW
    27. 27. Source Report Where traffic and revenue come from Source Report bit.ly/sourcewcatx@davidvmc
    28. 28. Landing Page Report Top pages bringing in visitors and value Landing Pages bit.ly/landingwcatx@davidvmc
    29. 29. Browser Version Report Browser performance on traffic & revenue Browser Versions Report bit.ly/browsewcatx@davidvmc
    30. 30. Drilldown on browser versions Mathematical proof how bad old versions of IE suck
    31. 31. Oops Mathematical proof the mathematical proof was wrong
    32. 32. Lead Report Super stalking for super sales people Lead Report bit.ly/leadswcatx@davidvmc
    33. 33. Companion article to this presentation bit.ly/dvwcatx @davidvmc
    34. 34. @davidvmc David Vogelpohl bit.ly/dvwcatx I’m going to Disney World! Literally. I’m leaving for the airport right now.

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