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A Geek's Guide to Mobile Marketing
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A Geek's Guide to Mobile Marketing

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Learn how to monetize and promote your mobile application.

Learn how to monetize and promote your mobile application.

Published in: Education, Business, Technology

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  • 1. A Geek’s Guide to Mobile MarketingAustin Professional Android Developers
  • 2. #droidatx
  • 3. As seen:David Vogelpohl@davidvmc
  • 4. Android developers?
  • 5. Mobile marketers?
  • 6. How can I promote my app?
  • 7. How can Imonetize my app?
  • 8. Promotion
  • 9. Great advertising makesbad products fail faster.
  • 10. Set up conversion tracking http://goo.gl/f8ZTbCreate click to download ads http://goo.gl/tcIerLimit mobile and tablets only Pick relevant keywords Write descriptive ads
  • 11. In app advertisingTarget by device or OS Geographic *and*demographic targeting Download Exchange
  • 12. Mobile Ad Networks Blind Networks Largely small independent publishers Premium Blind Networks More premium publishers Premium Networks High-end publishers, big brands, big trafficmobithinking.com/mobile-ad-network-guide
  • 13. Affiliate ProgramsOnly pay when you get paidOutsource your marketing Reward good partnersUnderstand your true ROI!!!
  • 14. Monetization
  • 15. Become a publisher Plan your ad inventory Join an ad network Join an affiliate network Test your ad inventory Don’t quit your day job
  • 16. Try FreemiumConstant upgrade pushesTrack & use your analyticsCapture email addresses
  • 17. Experiment with price points Start high and go low Try discount weekends Beware of time series analysis
  • 18. In App Sales Use in-app analytics Compare with competitors Give items away for a whileConsider monthly recurring charges!
  • 19. Don’t forget Track conversionsUse analytics to make decisionsTest, test, test some more and when you’re done test again
  • 20. Mobile Apps & Mobile WebDavid Vogelpohl @davidvmc Slide Share
  • 21. Big Guns of Austin Startup Week Sunday October 7th 10:00 – 12:00bigguns.ticketbud.com/austin- startup-week-2012

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