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  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HPCloudSystemBuildandmanageinfrastructureserviceswithHPCloudSystemMatrixalex.haddock@hp.com,HPUKServerStrategyTeamSpeaker NameTitle
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.2Increasing Demands Driving More to the Cloud• Improve business agility• Speed innovations• Accelerate time to value• Deliver choice• Reduce costs• Develop once, run anywherePrivate Cloud Managed Cloud Public CloudTraditionalBuildon-premisescloud servicesConsumeoff-premisescloud servicesSLAsAvailability, security, performance, compliance, costcustomer-defined negotiated standard, publishedcustomer-defined
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.3StandardizeandconsolidateVirtualize andautomateSelf serviceapplicationswith fulllifecyclemanagementBecomeaservice brokerin a hybridenvironment.Self serviceinfrastructureIT transformation to “strategic service broker”Moving from servers to servicesMaturing your capabilities with HP Converged Cloud
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.4HP Restricted – For internal use onlyPortfolio of integrated, open solutions for building cloudsHP CloudSystemSelf-serviceapplicationsHP CloudSystemEnterpriseApp-to-infra lifecycle managementDeliverservices externallyHP CloudSystemService ProviderOptimized for multi-tenancyCloud MapsIntegrated implementation & support servicesSelf-serviceinfrastructureHP CloudSystemMatrixInfrastructure provisioning in minutesand more…HP Restricted: For HP and Channel Partner Internal Use OnlyOptional partner integration
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.5Design and provision infrastructure services withHP CloudSystem MatrixResource PoolsService CatalogTemplatesIT UsersIT Self Service PortalArchitect DesignerAdmin ConsoleAdministratorCollections ofvirtual and/orphysical serversHypervisors,Blades,Networks,Storage…Public cloudServices (HPCloud Services,Amazon EC2, Savvis)Organization COrganization BOrganization A
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6Integrates seamlessly with existing, heterogeneous infrastructureHP CloudSystemother x86VirtualizationComputeStorageNetworking• Choice of OSs, hypervisors,and compute• Support of standardNetworks and SANs• Integration with core ITprocesses - HP Cloud APIs• 3rd party applicationtemplates – HP Cloud MapsKVMNEW!
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.7VMware, Hyper-V,Integrity VM andphysical resource poolsShared/dedicatedstorage resource poolHP CloudSystemMatrix** Can also hostresource pools NEW!: Red Hat KVMresource pool(OpenStack® enabled)Integrating OpenStack® technologyHP CloudSystem now supports KVMNEW! Manage even more cloudresources in the same way• KVM resource pools in addition to alreadysupported resource pool types• All templates and deployment driven by theCloudSystem central management server• Services can mix resources from differentpools; storage can be dedicated or sharedacross pools• No additional cloud management softwareneeded: CloudSystem includes all requiredOpenStackTMtechnologyCentralManagementServer
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.8HP CloudSystem brokers across multiple clouds from a single, integrated point of controlNEW! Bursting options expand hybrid delivery use casesPowerful new use cases• NEW! Elastically scale applications across cloudsE.g., dynamically add web servers from private or public cloud• NEW! Intra-company resource sharingCloudSystem-to-CloudSystem burstingBroadened out-of-the-box ecosystem• NEW! Built-in OpenStack connector for SPsCustomizable connector makes becoming a destination easyComplements HP Cloud Services, Amazon EC2, SavvisPrivate – Savvis VPDCPublic – Amazon APJPublic – HP Cloud US Local CloudSystemPrivate – CloudSystem UK
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.VMware/MicrosoftPartnerIntegrationTable of Contents
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.10VMware ESXi/ESX Host & cluster provisioning and resourcepools supportAutomatic ESXi/ESX host/Cluster provision• Integrate with vSphere 5 Auto Deploy• From bare metal servers to fully managed resourcesready for VM deployment• Automated through embedded OO workflowSupport vSphere Resource pool• A pool of CPU and memory for VM• Part of a host or a cluster (root)• Allow the sharing of a cluster or host betweendifferent organizationsvCenter Serverwith Auto DeployHostProfilesImageProfilesHP Restricted - HP & Partner Internal Use; Customer Viewable under NDA. Subject to change without notice.
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11Matrix: Automatic VMware ESX/ESXi host & cluster provisioningHost Configuration• Network− Management/Deployment network− vMotion network− VM guest networks (trunk network to the blade)• Storage− Shared storage for VM guest disksCluster Definition• VM Cluster• General Cluster• UnspecifiedSoftware Deployment• Custom deployment service• OO workflow controlled (customizable)
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12Solution SummaryMatrix as the infrastructure provider for vCDCloudSystem Matrix Extension for VMware vCloud Director• Delivers OO Workflows, Infrastructure Templates and vCloud Director integration PowerCLI scripts− Extensible and customizable to specific vCloud implementations• Standard import into CloudSystem Matrix environments which target vCloud Director• Documented and available for download – 2H 2012• Requirements− CloudSystem matrix Core platform, 3PAR Storage− Power CLI Scripts− vCloud Director 5.x
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13Automated server flexing of Virtual Data Center ComputeLayer reduces time and risk for IT administratorsRepetitive tasks now error free.•Lower risk whenadjusting resources tomeet changingbusiness needs.•Improve SLAs withLOB users•Enable time forinnovation by reducingIT staff usage
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14Tight integration with Microsoft SCVMM• Register SCVMM server as VME (Same as for vCenter server)• Matrix infrastructure orchestration uses native SCVMM templates to deployhyper-V VMs.
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15 © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.HP Moonshot SystemThe world’s first software defined serverAlex Haddock – 21st of May, 2013
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16GrowingInternet of Things(IoT)PervasiveConnectivityExplosion ofInformationToday400,710 adrequests2000 lyrics playedon Tunewiki1,500 pingssent on PingMe208,333 minutesAngry Birds played23,148 appsdownloaded416,340 tweetsSmartDeviceExpansion60sec2013A new style of IT required for IoT solutions30BillionBy 202040Trillion GB… for 8Billion10MillionDATA(1)(2)(3)DevicesMobileApps(4)(1) IDC Directions 2013: Why the Datacenter of the Future Will Leverage a Converged Infrastructure, March 2013, Matt Eastwood ; (2) & (3) IDC Predictions 2012: Competing for 2020, Document 231720, December 2011, Frank Gens; (4)http://en.wikipedia.orgA new era of accelerated innovationForever changing how consumers and businesses interact, enabling new opportunities
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17IoT solutions drive new architecture requirementsOpportunity for competitive advantage serving more customers with unique offeringsSpeedScale SpecializedMillions of apps andbillions of devices andusersAdapt at the speed ofbusiness to gain competitiveadvantageTailored & optimized for thespecific needs of eachworkload
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.18HP Moonshot SystemThe world’s first software defined server77%Less cost80%Less space97%Less complexity89%Less energyMoonshot 1500 ChassisSupports shared components includingpower, cooling, and management andfabricSoftware defined servers45 individually serviceable hot-plugcartridges (1)Source: HP internal analysis
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19System on a Chip (SoC) for the enterprise emerging• Less general purpose, more workloadfocused• Dramatic reduction in power, cost, and space• Multiple SoC partners bring unique solutions(e.g. GPU cores, DSP cores)Server MotherboardStorageCtrlrMgmtNetworkManagementLogicVideoSouthbridgeProductionNetworkNIC(s)VGAConsoleProcessorProcessorECC Memory ECC MemoryHDDsSoC-based Server MotherboardStorageCtrlrMgmt ProductionNetworkNIC(s)ProcessorECC MemoryStorageMgmtInterfaceSoC FeaturesSoC
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20Introducing ideal server for dedicated hostingHP ProLiant Moonshot ServerWorkload Dedicated hostingCPU Intel® Atom Processor S1260, 2.0 GHz/2 core / 2.0GHzMemory 8GB DDR3 ECC 1333MHzNetwork Onboard NIC: Integrated dual-port 1Gb Ethernet NIC per CPUStorage 500GB or 1TB HDD or SSD, non-hot-plug, small form factorSystem configs 45 ProLiant Moonshot Servers in the HP Moonshot 1500 ChassisPower Power < 19W AC under load per cartridge, including switch & chassiscomponentsOS Canonical Ubuntu 12.04Red Hat Enterprise Linux 6.4SUSE Linux Enterprise Server 11 SP2First software definedserver based on Intel®Atom ProcessorS1260TMTM
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21Maximize efficiency for light scale-out applicationsMoonshot Application SuitabilityCostsComputeIntensiveMainstreamWorkloadsLightScale-OutPower Space• Dedicated hosting & static webfront end• Simple content delivery• No SQL/New SQL scale-outdatabaseSource: HP internal analysisIdeal for light scale-out applications
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22A new business model opportunity for dedicated hostingUserPriceDedicated 1U Rackmount$$$$$$Virtualized environmentDedicated solution at alower entry priceFuture quad server cartridgesideal for cost savingopportunities for CloudHP ProLiant Moonshot ServerComing Soon!
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23Growing library of application-optimized servers• Multiple partners, workload focused• Enables rapid development of serversHigh densitydynamic webDynamicwebModulardisk sharingWebacceleratorTelcoDesktop InfWeb front endDedicatedhostingMemorycachingSimplified delivery of optimized solutions withsoftware defined servers
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.24Faster innovation unlocking new opportunitiesUpcoming software defined serversDedicated HostingWeb Front EndDedicated HostingWeb Front End / AnalyticsTelco/GamingDedicated / Virtual HostingWeb Front End / AnalyticsTelco / FSI / FPGAApplicationsAddressedQ1 CY13 Q2 CY13 Q3 CY13 Q4 CY13
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25HP Moonshot 1500 Chassis front viewThe essential foundation for the new style of IT45 hot-plug cartridgesCompute, Storage, or Combinationx86 , ARM, or Accelerator• Single-server = 45 servers per chassis• Quad-server =180 servers per chassis(future capability)Dual low-latency switches• HP Moonshot-45G SwitchModule (45 x1Gb downlinks)
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26HP Moonshot 1500 Chassis rear viewThe essential foundation for the new style of ITRear ViewHP Common-Slot Power Supplies5 serviceable, redundant,hot-plug fan modulesDual Network Uplinks• HP Moonshot-6SFP UplinkModule (6 x10Gb StackableUplinks)HP Moonshot 1500 ChassisManagement module
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27Highly flexible fabricSupporting a range of current and future capabilitiesTraffic isolation and stacking forresiliencywith dual low-latency switchesEconomical and flexible storagewith shared storage lanesMultiple servers managed as one platformwith dedicated iLO networkIntegrated cluster fabricwith point-to-point connectivity$8 Lanes
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28Fabric connectivity optionsTraffic isolation and stacking for resiliency with dual low-latency switchesSwitch BSwitch AServers 1-45Uplink moduleBUplink Module ASingle servers45 portsQuad servers (future availability)180 portsSwitch BSwitch AServers 1-45Uplink moduleBUplink Module A
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.29Cartridge 1Cartridge 2Cartridge 45SwitchModule BUplinkModule BSwitchModule AUplinkModule ANetwork fabric detail• Total of 8 lanes from cartridges to switches• 4 lanes to Switch Module A• 4 lanes to Switch Module B• Total of 16 lanes from Switch Module to Uplink Module
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.30• Two high-density, low-power switch modules• Low-latency switching performance• 810 1GbE ports per rack (45/switch)• 108 10GbE uplink ports per rack (6/switch)• Modular faceplate design allows for additional options in the future(10GBASE-T, 40GbE)• Dual switches provide traffic isolation or can be stacked forresiliency• Rack level stacking to simplify management domain• Designed for automated configuration and management ,chassis manager integration• Layer 2, Layer 3 Routing & QoS, Management (CLI, SNMP,SFLOW). No license keysSwitch and uplinks modules
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.31Networking performanceLatency (64B packets)1Gb port: ~1050ns10Gb port: 780nsPacket Buffer9MB (Integrated, Dynamically Allocated)OversubscriptionNone (45Gb downlink/60Gb uplink)Power< 100 watts, < 1.96wpp
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.32Switch & uplink modules block diagramManagementModuleP2020CPU16 LanesDownlinkPorts(To Servers)45 Lanes SFP+ConsolePortSerial port formanagementBroadcom PHYSFP+SFP+SFP+SFP+SFP+SFP+Ports10GbE or1GbEtransceiverssupported6 LanesBroadcomTrident+ChassisInterconnectHP Moonshot-6SFP Uplink ModuleHP Moonshot-45G Switch Module
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.33Storage fabricEconomical and flexible storage with shared storage lanes$Compute +StorageStorageComputeLocal Storage Low Cost Boot &LoggingDistributed Storage orRAIDCreatesmultiple “coreto storage” fordifferentsolutionsVariouscartridge typesfor differentcombinationDrive slicing reduces the cost of a boot drive 87%Local HDD or flash storage 8-way drive slicing Storage expansion
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.34Management fabricMultiple servers managed as one platform with dedicated iLO network• HP Moonshot 1500 ChassisManagement module aggregates allto a common set of managementinterfaces• Single Ethernet port gateway• IPMI and Serial Console for eachserver• True out-of-band firmware updateservices• SL-APM Rack Management spansrack or multiple racksSC SCSCSCSCSC SCMgmt.HubSwitchingFabricManagementPortCoolingSub-systemPowerSub-systemStorageBackup orcartridgeHPMoonshot1500ChassisManagement moduleSC: Satellite Controller
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.35Cluster fabricIntegrated cluster fabric with point-to-point connectivity• High-speed communication lanesbetween servers• Ring fabric allows minimum and directcard to card communication path• Suitable for applications where efficientlocalized traffic is beneficial* Ring fabric is SoC vendor specific, homogeneous and stays inside the chassis16 x 10.3 GBaud Lanes4 x 10 GBaud LanesCartridges
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.36Enabling a new style of ITDriving breakthrough efficiency and scale for customersNew ownership experience includingDiscovery Labs, expertise and on-demandcapacityHP MoonshotConcierge SupportHP PathfinderInnovationEcosystemHP DiscoveryLabService &ConsultingAcquire onyour terms$Select technology partnerships focusedon quicker, customer-driven innovationSolutionBuilderProgramLeadingTechnologyPartnerships3xFaster timetoinnovation
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.37HP Moonshot SystemDesigned for the data center, built for the planetHP PathfinderInnovationEcosystemHP MoonshotConcierge SupportHP Moonshot SystemThe world’s first software defined server• Delivering unprecedentedscale, efficiency and choicefor customers• Accelerating the pace ofinnovation withcomprehensive programs bypartnering with industryleaders to implement the newstyle of IT
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.38More informationwww.hp.com/go/moonshotwww.hp.com/go/moonshot/videos
  • © Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.ThankYou