Web 2.0 The Next Net What It Means To Your Business

The Next Net
What it means to your business
Dvir Reznik Lotus Brand, IBM Software Group [email_address] http://dvirreznik.blogspot.com

People 2.0 The Architecture of Participation

http://flickr.com/photos/shawdm/820926627/

Web 1.0: the mostly read-only web 45 million global users 250,000 web sites Content Consumers Content Providers User-Generated Content Published Content Partially based on Dion Hinchcliffe’s Web 2.0 blog

Web 2.0: the wildly read-write web 1 billion global users 80,000,000 web sites Content Consumers Content Providers User-Generated Content Published Content Collaborators Facilitators Collective Intelligence Partially based on Dion Hinchcliffe’s Web 2.0 blog

Web 2.0 and the Net Generation
Definition: Generation under 28 years of age , who grew up with computers, and the Internet.
Larger than the Baby Boom generation : 40% of Israelies
NetGens’ habits are having profound implications for the marketplace of products, services, ideas, political policies and jobs.
NetGens value the freedom to share, customize and mix content : music, video, audio, news. They are also collaborators , enjoying interactivity and relationships with people and products.
Source: “Net Generation ‘wired’ differently” ,National Post, and cbs.gov.il

Real
No more of the old marketing hype
Tell the truth
Admit your mistakes
Otherwise: Customers will ignore you
Relevant
You can’t interrupt people anymore
You must have what they want
Otherwise: Google will ignore you
Responsive
Marketing is no longer a monologue
You must answer your customers
Otherwise: Customers will flame you
The 3 Rs of Marketing 2.0 Main source: Marketing 2.0 - How Web 2.0 is Changing Marketing Forever , by Mike Moran, IBM

Growth 2.0 The Long Tail

The Long Tail Demand Variety

The Long Tail
The future of business is selling less of more
Infinite choice and lower costs to connect supply and demand is changing the nature of the market and will transform entire industries
Growth is in the long tail
Chris Anderson, “The Long Tail”
amazon.com sales Amazon’s inventory: 2,300,000 books Barnes & Nobles store: 130,000 books

Competitive Advantage 2.0 Data is Gold, People is Power, Fear is Not

Is Data Valuable?
Data visualization Make it easily consummable
Data filtering Make the good float to the top
Data sharing Allow others to mix and match
Data integration Make difficult for others to copy you
Only if you know how to use it

Other people around the world Other IBMers around the world Other IBMers in your country Co-Workers Friends Social networks as a distinctive advantage You Alex Eyal Your manager Rami’s manager Hila Yaron Yuval Eduardo Ed Muriel Peter Frequent e-mails Infrequent e-mails Web 2.0 Collaboration

Exclusive Social Networks

Innovation is a risky business Not innovating is even riskier
Do’s
Watch the kids, at work
Try it yourself
Feed me
Blog
Customers’ Input
Don’ts Putting up walls Take it personally Consumers only Source: B usinessWeek, CIO Guide to Technology, 2006

Web 2.0 The Next Net What It Means To Your Business

by Dvir Reznik on Jan 13, 2008

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Web 2.0 The Next Net What It Means To Your Business — Presentation Transcript

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