Web 2.0 The Next Net   What It Means To Your Business
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Web 2.0 The Next Net What It Means To Your Business

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Presentation from IDC Innovation Forum, Dec. 2007. Web 2.0 and social network and the benefits to your business.

Presentation from IDC Innovation Forum, Dec. 2007. Web 2.0 and social network and the benefits to your business.

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  • The Next Net - what it means to your business. Welcome to this Web 2.0 session. My name is Dvir Reznik and I’m Lotus brand manager at IBM Software Group. The objective of this session is to highlight in 20 minutes the reasons why businesses should pay attention to Web 2.0. Let’s start talking about the term itself. Web 2.0 sounds very technical, very geeky, to a point that many people are led to believe that Web 2.0 is just another technology, like DB2, OS X or Office 2007. Even though Web 2.0 has certainly its technology side, it’s also important to stress two other dimensions of it: the business and the social aspects of Web 2.0.

Web 2.0 The Next Net   What It Means To Your Business Web 2.0 The Next Net What It Means To Your Business Presentation Transcript

  • The Next Net
    • What it means to your business
    Dvir Reznik Lotus Brand, IBM Software Group [email_address] http://dvirreznik.blogspot.com
  • People 2.0 The Architecture of Participation
  • http://flickr.com/photos/shawdm/820926627/
  • Web 1.0: the mostly read-only web 45 million global users 250,000 web sites Content Consumers Content Providers User-Generated Content Published Content Partially based on Dion Hinchcliffe’s Web 2.0 blog
  • Web 2.0: the wildly read-write web 1 billion global users 80,000,000 web sites Content Consumers Content Providers User-Generated Content Published Content Collaborators Facilitators Collective Intelligence Partially based on Dion Hinchcliffe’s Web 2.0 blog
  • Web 2.0 and the Net Generation
    • Definition: Generation under 28 years of age , who grew up with computers, and the Internet.
    • Larger than the Baby Boom generation : 40% of Israelies
    • NetGens’ habits are having profound implications for the marketplace of products, services, ideas, political policies and jobs.
    • NetGens value the freedom to share, customize and mix content : music, video, audio, news. They are also collaborators , enjoying interactivity and relationships with people and products.
    Source: “Net Generation ‘wired’ differently” ,National Post, and cbs.gov.il
      • Real
      • No more of the old marketing hype
      • Tell the truth
      • Admit your mistakes
      • Otherwise: Customers will ignore you
    • Relevant
    • You can’t interrupt people anymore
    • You must have what they want
    • Otherwise: Google will ignore you
    • Responsive
    • Marketing is no longer a monologue
    • You must answer your customers
    • Otherwise: Customers will flame you
    The 3 Rs of Marketing 2.0 Main source: Marketing 2.0 - How Web 2.0 is Changing Marketing Forever , by Mike Moran, IBM
  • Growth 2.0 The Long Tail
  • The Long Tail Demand Variety
  • The Long Tail
    • The future of business is selling less of more
    • Infinite choice and lower costs to connect supply and demand is changing the nature of the market and will transform entire industries
    • Growth is in the long tail
    • Chris Anderson, “The Long Tail”
    amazon.com sales Amazon’s inventory: 2,300,000 books Barnes & Nobles store: 130,000 books
  • Competitive Advantage 2.0 Data is Gold, People is Power, Fear is Not
  •  
  • Is Data Valuable?
      • Data visualization Make it easily consummable
      • Data filtering Make the good float to the top
      • Data sharing Allow others to mix and match
      • Data integration Make difficult for others to copy you
    Only if you know how to use it
  • Other people around the world Other IBMers around the world Other IBMers in your country Co-Workers Friends Social networks as a distinctive advantage You Alex Eyal Your manager Rami’s manager Hila Yaron Yuval Eduardo Ed Muriel Peter Frequent e-mails Infrequent e-mails Web 2.0 Collaboration
  • Exclusive Social Networks
  • Innovation is a risky business Not innovating is even riskier
    • Do’s
    • Watch the kids, at work
    • Try it yourself
    • Feed me
    • Blog
    • Customers’ Input
    Don’ts Putting up walls Take it personally Consumers only Source: B usinessWeek, CIO Guide to Technology, 2006
  •