Social Media Adoption The IBM Story Dvir Reznik IBM Software Group Dvir Reznik IBM Software Group

It’s all about the people, YOU !

What are we discussing today? W/E 2.0 – what? why? who? Why should I care? The IBM story

Web 1.0 - Reading 45,000,000 content consumers 250,000 publishers Partially based on Dion Hinchcliffe’s Web 2.0 blog User-Generated Content Published Content

Web 2.0 - Participation 1,000M content consumers 80,000,000 publishers User-Generated Content Published Content Collective Intelligence Partially based on Dion Hinchcliffe’s Web 2.0 blog

The Long Tail

The Long Tail amazon.com sales Amazon.com inventory: 3m books Barns and Noble store: 200k books iTunes songs

Social computing enhances social networks Social x, Social y, Social z

What are we discussing today? W/E 2.0 – what? why? who? Why should I care? The IBM story

Change…

You are the next workforce – Gen Y 97% own a laptop 94% own a cellphone 76% use instant messaging 15% of them are connected, 24/7 34% consider the web as their primary source for news 28% are blggers, 44% are readers 75% of students manage their life via facebook Connecting to the Net.Generation: What higher education professionals need to know about today's students, NASPA; First edition (March 29, 2007)

97% own a laptop

94% own a cellphone

76% use instant messaging

15% of them are connected, 24/7

34% consider the web as their primary source for news

28% are blggers, 44% are readers

75% of students manage their life via facebook

E2.0 Adoption 'Businesses that won't implement Web 2.0 tools will stay behind' Darko Herlick, Gartner VP and CIO

E2.0 solutions can help corporations: Lead the market with product innovation – shorter dev cycles Enable the new generation to get updated, faster Harness the knowledge of retirees Respond to customers, faster and more accurate

Lead the market with product innovation – shorter dev cycles

Enable the new generation to get updated, faster

Harness the knowledge of retirees

Respond to customers, faster and more accurate

What are we discussing today? W/E 2.0 – what? why? who? Why should I care? The IBM story

ENTERPRISE 2.0 AT IBM Communities Blogs Dogear Activities Profiles 2002 2005 2008 Persona Bluepages & Persona redesigned Connections Profiles BlueGroups Community tools Community Map Connections Communities BlogCentral Connections Blogs Dogear Connections Dogear Instant Collaboration OpenActivities Connections Activities Activity Explorer

ACL – 7 Levels Personalization Function Based Access Low Cost Channel Web 2.0 and UGC Profile based Personalization

Blog Central Dogear Lotus Connections Enterprise Tagging System Hannover Fringe3/4 DB2 on Rails Podcasting Pilot TAP The River Lasso Effective Meetings Wiki Central Enterprise Mashups XING Forums On The Web Tommy! ThinkPlace PassItOn BlueMail QEDWiki Activity Centric Computing The Greater IBM Connection WebAhead SameTime 7.5.1 OpenAJAX Lotus Quickr Many Eyes w3 Media Library RSS Cattail Beehive

Something old … ISSI is the OLD way to get software from IBM … Supported by IBM so you can call the help desk

The NEW way to get software at IBM … TAP = Technology Adoption Program … where ideas come to life!

Social media @ IBM Holds over 514,000 profiles and is the hub of user requests & all applications authentication for IBM. Home of over 364,351 bookmarks with 917,562 tags . Serving a contributor population of 11,597 with enterprise search access to all IBMers. Houses 361 public communities, 154 private communities with over 3,800 unique members . Enables ad hoc collaboration with over 29,735 active activities for 56,633 users . Hosts 10,847 weblogs, 89,682 entries with 37,349 users and 18,758 tags . Used by IBMers as a source of idea and information sharing. Connecting and empowering IBM’ers so they can respond faster using innovative solutions

IBM’s Bluepages …. (basic profiling)

Advanced Profiling Fringe Automatic pulls from public sources Beehive Personalized profile (like Facebook)

Social Bookmarking Lotus Connections Dogear = IBM Social Bookmarking Store your bookmarks centrally Share your bookmarks Tag your bookmarks Improve searchability Maintain a common set of reference materials for a community or team A relatively small number of people dogear BUT All 350,000 employees can benefit

Cattail Cattail is person-centric file sharing Buddy Lists My Collections Search Cattail for files of interest like you would Google Search for People Set up your watchlist Keep it SOCIAL!

What have we discussed today? W/E 2.0 – what? why? who? Why should I care? The IBM story

Thank you! Questions? read: dvirreznik.blogspot.com follow: twitter.com/dvirreznik connect: linkedin.com/in/dvirreznik see: flickr.com/photos/dvirreznik review: slideshare.net/dvirreznik bookmark: del.icio.us/dvirreznik friends: facebook.com