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Mobile Marketing 101 - Becoming the Next Instagram
 

Mobile Marketing 101 - Becoming the Next Instagram

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Marketing your mobile app on the various app stores - what you need to know and take care of. A recent presentation I gave to MBA students at the College of Management, Class of 2014.

Marketing your mobile app on the various app stores - what you need to know and take care of. A recent presentation I gave to MBA students at the College of Management, Class of 2014.

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    Mobile Marketing 101 - Becoming the Next Instagram Mobile Marketing 101 - Becoming the Next Instagram Presentation Transcript

    • Dvir Reznik@dvirreznikdvirreznik.com
    • Users Users UsersPR/Messaging Community Digital/Online App Store Analytics Optimization
    •  Anyone here WITHOUT a smartphone? How many home screens/apps do you have? How many apps you use on a daily basis? Roundtable - What’s your favorite app?
    •  Over 1,000,000,000 all-time downloads (since 12/09) 50% of those in the last 9 months Angry Birds Space  10m in 3 days  20m in a week  100m in 76 days  $62m pre-tax profit
    • What did I do yesterday and how it performed?What I’m doing todayWhat am I doing tomorrow?
    •  Everyone pays for users CPC, CPD, CPA Lots of mobile ad networks Test first, campaign later Facebook App Center & App Install Twitter Ads iAd
    • Like The Web, But A Lot Harder- Sean Byrnes, Flurry CTO
    •  Retention – month/month active users Engagement – increase active users Monetization – make money 
    • “The people who signed up in the first month: Are they still using it today? Often in social startups you’ll see people sign up, use it for a couple of months, and then never use it again. This weird effect where, because your sign-up rate is so high, your active users seems to stay pretty much the same. Like a revolving door.”
    •  Funnel analysis Social sharing Demographic data Tracking time and location  context Optimize signup process Push notification Rate Us Update Version Email marketing
    •  Web to Mobile Downloads, not page views Engagement Cross-sale portfolio apps
    •  Time to first share length of sharing periodk factor (how many new users does each user bring in)  larger than 1
    • The Fact That You Exist – Not News
    •  Research your audience (aka the press) Don’t spam Perfect your elevator pitch Twitter lists G+ for tech pundits and jornos Facebook – rally your troops
    • ProductStory Timing
    •  Startearly (Soluto) Choose your markets (Waze) Be creative (Rovio) Give back (Google giveaways) Publicize your users (Onavo)
    •  Name App icon Category Screenshots Description Rating Reviews Be Creative A/B test everything
    • Dvir Reznik | @dvirreznik | dvirreznik.com