IBM and the Metaverse

using virtual worlds …to

IBM and the Metaverse – Virtual Worlds, Real People Conference Virtual Worlds - Development Online Games e.g. Quake, Half-Life, … MMORPGs (Massively multiplayer online role-playing games) e.g. EVE, Everquest, Project Entropia, WoW… Virtual Worlds - Massively multiplayer (but not role-playing games) e.g. There.com, Second Life, Home, … • The users generate the content • Not really a game; no objectives January 2008 © 2007 IBM Corporation

IBM and the Metaverse – Virtual Worlds, Real People Conference Virtual Worlds – Second Life Second Life 10,500,000 user accounts and growing 1,500,000+ logged on in past 2 months. Usually 18,000+ concurrently online Not a game A platform for meeting, building, selling, collaborating and exploring. Active economy Over US$ 7M changed hands between players in 10/07 Usually $1M-$1.5M per day Media coverage BBC, Wired, Economist, Business Week, Observer, Sunday Times, Guardian, Channel 4, CBS, USA Today, The Register, Forbes, … © 2007 IBM Corporation January 2008 everyone

IBM and the Metaverse – Virtual Worlds, Real People Conference Why does IBM care?  Use the technology  Establish a presence  Develop skills, help our customers  Build “mindshare”  Press event “Think Tank”, London Dec 06  BBC Newsnight, January 07  Opportunities are in here January 2008 © 2007 IBM Corporation

IBM and the Metaverse – Virtual Worlds, Real People Conference Wimbledon demo… Integrating real-world ‘Hawkeye’ ball tracking data with Second Life for Wimbledon demo January 2008 © 2007 IBM Corporation

IBM and the Metaverse

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