101 of Mobile Marketing - Droidcon Paris
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


101 of Mobile Marketing - Droidcon Paris

Uploaded on

The presentation I gave on June 17th at Droidcon Paris on how app developers (Android & iOS) can do marketing & PR on a limited budget.

The presentation I gave on June 17th at Droidcon Paris on how app developers (Android & iOS) can do marketing & PR on a limited budget.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 39

http://dvirreznik.com 31
http://www.linkedin.com 6
http://www.newsblur.com 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Dvir Reznik@dvirreznikdvirreznik.com
  • 2.  B2B2C marketing B2C
  • 3.  What problem does your product solve? Who are you selling it to? Are they aware of the problem? Will they be willing to pay for it?
  • 4. Sometimes, it‟s about creating a solution for a„problem‟ people didn‟t know existed
  • 5. Thin slicingThick slicing
  • 6. Source: Adapted from Nir Eyal, nirandfar.com
  • 7. Is it a Painkiller or a Vitamin?• Obvious need• Quantifiable market• Monetizable• Emotional need• „I feel good‟• Market unknown
  • 8. ChannelsUserAcquisitionApp StoreOptimizationMessaging Product AnalyticsWorking withthe MediaCommunity Online
  • 9. Google AnalyticsFiverroDesk / eLanceOneHourTranslationDropbox/CopyHARO (Help A Reporter Out)Twitter listsDistimo MonitorGoogle Keywords ToolUnbounceMailChimpAsanaSurveyMonkeyTestFairyAppCodes.esLinkedIn GroupsFacebook pagesCampus London EDUPAUGOptimizely
  • 10. What did I do yesterday andhow it performed?What I‟m doing todayWhat am I doing tomorrow?
  • 11. Source: The Lean Startup by Eric Ries
  • 12. Google Play of courseDedicated App Stores (Samsung‟s, T-Mobile‟s, Amazon‟s, etc)Pre-loads („holy grail‟)Optimize your SEOPR and bloggersAd networksHigh volumeHigh conversionLow cost
  • 13.  Acquisition: users download from various channels Activation: users enjoy 1st visit, a happy experience Retention: users come back, open app multiple times Referral: users like our app enough to refer others Revenue: users conduct some monetization behaviorSource: Dave McClure
  • 14.  Notifications Invites Rate Us Badge icons Emails App Store Optimization Website Optimization
  • 15.  CPC, CPD, CPA Lots of mobile ad networks Test first, campaign later Facebook App Center & App Install Twitter Ads
  • 16. 1. Paid app2. Subscription based3. Free app with in-app purchase4. Free app with ads5. 3rd-party SDK: Mobario, Mobilda, others
  • 17.  Name App icon Category Screenshots Description Rating Reviews Be Creative A/B test everything
  • 18. ProductTimingStory
  • 19.  Know the narrative(s) Find your customer‟s internal trigger (asopposed to external trigger) „Every time the user [trigger], they [myproduct]‟“Every time the user feelslonely, they open Facebook”
  • 20.  Serendip & Whitney Houston Twitter @ SXSW Onavo & AT&T Sync your calendars Ride on major events/themes
  • 21.  Features that improve conversion◦ 80% - optimize existing features◦ 20% - develop new features No right or wrong – A/B Test, a lot Measure Repeat
  • 22. Like The Web, But A Lot Harder- Sean Byrnes, Flurry CTO
  • 23.  Retention – month/month active users Engagement – increase active users Monetization – make money 
  • 24. “The people who signed up in the firstmonth: Are they still using it today?Often in social startups you‟ll seepeople sign up, use it for a couple ofmonths, and then never use it again.This weird effect where, because yoursign-up rate is so high, your activeusers seems to stay pretty much thesame. Like a revolving door.”
  • 25.  Funnel analysis Social sharing Demographic data Tracking time and location  context Optimize signup process Push notification Rate Us Update Version Email marketing
  • 26. The Fact That You Exist– Not News
  • 27.  Research your audience (aka the press) Don‟t spam Perfect your elevator pitch Twitter lists G+ for tech pundits and journalists Facebook – rally your troops
  • 28.  Start early (Soluto) Choose your markets (Waze) Be creative (Rovio) Give back (Google giveaways) Publicize your users (Onavo)
  • 29.  Time to first share length of sharing period k factor (how many new usersdoes each user bring in)  largerthan 1
  • 30.  Web to Mobile Downloads, not page views Engagement Cross-sale portfolio apps
  • 31. Dvir Reznik | @dvirreznik | dvirreznik.com
  • 32.  Marketing & PR dude for startups Past:◦ Onavo, Director of Marketing◦ Intlock, VP Sales & Marketing◦ IBM Software Online: dvirreznik (everywhere)