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Maximizing The Library Experience: Real Data from Real Libraries
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Maximizing The Library Experience: Real Data from Real Libraries

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This talk was given at the 2014 Public Library Association Conference in Indianapolis on March 14th by David Vinjamuri. It covers self-publishing, readers advisory and specific recommendations on …

This talk was given at the 2014 Public Library Association Conference in Indianapolis on March 14th by David Vinjamuri. It covers self-publishing, readers advisory and specific recommendations on visual merchandising for libraries with data from the Tulsa City-County Library system and Anythink Libraries in Adams County, Colorado

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  • There’s an opportunity because bookstores aren’t helping as much these days and Amazon has not picked up the slack
  • The next challenge is the explosion in the number of published books – the average library could buy 14,000 books annually in 1950 – and only 11,000 were published. In 2012, nearly a million books were published
  • Books aren’t as expensive as they used to be. Discovery may be a bigger issue than acquisition, so …
  • So why not be a showroom? Libraries can no longer archive books: it’s impossible. Do you care if your patrons buy instead of borrow?
  • The biggest opportunity for libraries comes at the intersection of collection development, reader’s advisory and visual merchandising
  • Transcript

    • 1. 2 mis·sion state·ment noun 1. A formal summary of the aims and values of a company, organization, or individual.
    • 2. 3 The mission of The New York Public Library is to inspire lifelong learning, advance knowledge, and strengthen our communities The Seattle Public Library brings people, information and ideas together to enrich lives and build community. The Denver Public Library connects people with information, ideas and experiences to provide enjoyment, enrich lives and strengthen our community A mission statement exists on a piece of paper
    • 3. 4
    • 4. 5 brand noun 1. A promise of unique, authentic and consistent expertise delivering a product or providing a service. .
    • 5. 6 A Brand Positioning Statement Especially for … Brand X is the … that … because only Brand X … Angst-ridden suburbanites and their fragile, precious children station wagon is safe enough for your child has a 40-year dedication to safety
    • 6. 7 A brand exists in the mind of the customer
    • 7. 8
    • 8. 9
    • 9. 10 Photo Credit: Toronto Public Library
    • 10. 11 eTailers – Not Filling Retail Book Discovery Gap. Q: How did you first find out about [the book you bought last]? (pick one) 20% 23% 32% 7.6% 6.2% 6.6% 0% 5% 10% 15% 20% 25% 30% 35% 2010 2011 2012 Browsed/display in retail or book store Digital Mass Media (search, social, video, Twitter) Physical Store Discovery Share -12 Pts. +0.4 Pts. 11 Pt. Retail Discovery Gap Online Seller Discovery Share The Book Discovery Problem – An Opportunity? Codex-Group © 2013 Proprietary and Confidential
    • 11. 12 5.3 * Institute of Museum and Library Services 5.3: Library visits per American in 2010* 2.9% of Americans discovered their last book at a library Are we Missing an Opportunity?
    • 12. 13 Number of Books Published 0 200000 400000 600000 800000 1000000 1200000 1950: 11,022 total 2012 Bookspublished 391,768 books self- published 270,743 e-Books traditionally published 316,190 books traditionally published
    • 13. 14 Self-Publishing in 4 Books: The Bestseller Problem
    • 14. 15 WSJ: 32% of 2013 Bestsellers Self-Published
    • 15. 16 Self-Publishing in 4 Books: The Award-Winner Problem
    • 16. 17 Self Publishing in 4 Books: The “Author I know” Problem
    • 17. 18 Self Publishing in 4 Books – Big 5 Truths
    • 18. 19 Publishing Houses: It’s Not You, It’s Me …
    • 19. 20 The eBook Crisis and Library Access
    • 20. 21 Integrating Physical & Digital Collections Helps
    • 21. 22 The Opportunity
    • 22. 23 Showrooming the Library?
    • 23. 24 The Opportunity Source: TechCrunch
    • 24. 25 The Opportunity Collection Development Readers Advisory Visual Merchandising
    • 25. 26 Visual Merchandising
    • 26. 27 Anythink Libraries: Building Collections Credit: Anythink Libraries
    • 27. 28 Anythink Libraries: Rule of 3 Credit: Anythink Libraries
    • 28. 29 Anythink Libraries: Top Displays Credit: Anythink Libraries
    • 29. 30 Anythink Libraries: Creating Drama Credit: Anythink Libraries
    • 30. 31 Anythink Libraries: Face Out Credit: Anythink Libraries
    • 31. 32 Anythink Libraries: Post-Dewey Credit: Anythink Libraries
    • 32. 33 Anythink Libraries: Event Tie-In Credit: Anythink Libraries
    • 33. 34 Volumes in Branch Commentary 0 10000 20000 30000 40000 50000 60000 70000 80000 90000 Bennett Brighton Commerce City Northglenn Perl Mack Thornton Outreach 2008 2012
    • 34. 35 Total Circulation per Branch Commentary 0 50,000 100,000 150,000 200,000 250,000 300,000 350,000 400,000 450,000 Bennett Brighton Commerce City Northglenn Perl Mack Thornton Outreach CIRC 2008 CIRC 2012
    • 35. 36 Circulation per Volume Commentary 0 1 2 3 4 5 6 Bennett Brighton Commerce City Northglenn Perl Mack Thornton Outreach 2008 2012
    • 36. 37 Results from Anythink Visual Merchandising Total Circulation Per Branch CIRC 2008 CIRC 2012 % + OR - Bennett 32,238 65,147 102.08% Brighton 204,560 378,485 85.02% Commerce City 63,721 160,660 152.13% Northglenn 191,720 423,838 121.07% Perl Mack 60,297 108,253 79.53% Thornton 95,866 145,210 51.47% Outreach 46,385 46,927 1.17% 694,787 1,328,520 91.2% Volumes in Branch 2008 2012 % + OR - Bennett 15094 17577 16.45% Brighton 57919 68034 17.46% Commerce City 30263 37824 24.98% Northglenn 54054 80402 48.74% Perl Mack 34326 29767 -13.28% Thornton 38860 33692 -13.30% Outreach 20009 12339 -38.33% 250,525 279,635 11.6% Circulation per Volume 2008 2012 % + OR - Bennett 2.1 3.7 73.53% Brighton 3.5 5.6 57.52% Commerce City 2.1 4.2 101.73% Northglenn 3.5 5.3 48.63% Perl Mack 1.8 3.6 107.03% Thornton 2.5 4.3 74.71% Outreach 2.3 3.8 64.06% 18 31 71.0%
    • 37. 38 Lessons from the Librarium Credit: Tulsa City-County Libraries
    • 38. 39 Think Bookstore, Not Archive Credit: Tulsa City-County Libraries
    • 39. 40 Add Space Credit: Tulsa City-County Libraries
    • 40. 41 Create visual excitement Credit: Tulsa City-County Libraries
    • 41. 42 Change the Paradigm Credit: Tulsa City-County Libraries
    • 42. 43 Free Librarians to Help Credit: Tulsa City-County Libraries
    • 43. 44 Results from The Librarium 0 50,000 100,000 150,000 200,000 250,000 300,000 Volumes Circ 12/13 vs 12/12 Square Feet 255,953 106,774 135,000 18,000 65,263 22,000 0 0.5 1 1.5 2 2.5 3 3.5 4 Circ per Square Foot Circ per Volume 0.79 0.42 2.97 3.63 Central Library Librarium Commentary: * * *
    • 44. 45 Results from The Librarium Central Library Librarium % change Volumes 255,953 18,000 -93.0% Circ 12/13 vs 12/12 106,774 65,263 -38.9% Circ per Volume 0.42 3.63 769.1% Square Feet 135,000 22,000 -83.7% Circ per Square Foot 0.79 2.97 275.1%
    • 45. Deep Display With Normal Inventory: Clustering Pick books to display Cluster: Deep display in one branch Rotate Displays between branches De-cluster: books into normal inventory
    • 46. 47 Clustering Nathan Hale Judy Kishner Owasso Broken Arrow Brooksi de Hardest y Region al Bixby Glenpo ol Jenks Martin Region al Display at Skiatook Library
    • 47. 48 E-Mail Marketing
    • 48. 49 E-Mail Marketing
    • 49. 50 Advanced Reader Copies for Book Groups
    • 50. Acknowledgments Tulsa City-County Library Gary Shaffer, Chief Executive Officer, gshaff@tulsalibrary.org Laurie Sundborg, Chief Operating Officer, lsundbo@tulsalibrary.org Sue Anderson, Collections Manager, sanders@tulsalibrary.org Amanda Owens, Adult Fiction Selector, aowens@tulsalibrary.org Michelle Beckes, Skiatook Branch Manager, mbeckes@tulsalibrary.org Barbara Meehan, Project Manager, bmeeha@tulsalibrary.org Heidi Garrett, Executive Office Assistant, hgarret@tulsalibrary.org Omaha Public Library Gary Wasdin, Library Director, gwasdin@omahalibrary.org Maggie Tarelli-Falcon, Assistant Director, mtarelli-falcon@omahalibrary.org Anythink Libraries (Adams County, CO) Stacie Ledden, Communications Director, sledden@anythinklibraries.org Logan Macdonald, Collection Development Director, lmacdonald@anythinklibraries.org The Westport Library (Westport, CT) Maxine Bleiweis, Library Director, mbleiweis@westportlibrary.org The Codex Group Peter Hildick Smith, Chief Executive Officer, hildick-smith@codexgroup.net
    • 51. 52 Questions?
    • 52. 53 Contact David Vinjamuri david@brandtrainers.com Ph: (212) 543-3200

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