Library presentation 2013 v4

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2013 Presentation to the American Library Association by David Vinjamuri
data provided with permission of PEW and The CODEX GROUP

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  • You are all familiar with the last problem – the pricing and availability of ebooks for libraries – Random House pricing. Harper Collins restrictions on lends. Or 1 year expiration dates …
  • The next challenge is the explosion in the number of published books – the average library could buy 14,000 books annually in 1950 – and only 11,000 were published
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  • Library presentation 2013 v4

    1. 1. The $84 Question: Libraries in the eBook Era
    2. 2. 2
    3. 3. 3 Other popular pastimes in 1450
    4. 4. 4
    5. 5. 5
    6. 6. 6
    7. 7. 7
    8. 8. 8
    9. 9. 9 Why are we still reading?
    10. 10. 10 Other popular pastimes in 2013
    11. 11. 11
    12. 12. 12
    13. 13. 13
    14. 14. 14
    15. 15. 15
    16. 16. 16 The 20th Century Ecosystem of Reading The 20th Century Ecosystem of Reading
    17. 17. 18 Some Hard Facts About Libraries 1.6 Billion visits 2.4 Billion lends $42 / person / year
    18. 18. 19 Libraries Are Our Most Trusted Institution How confident? How important? 63 28 Library to community
    19. 19. 20
    20. 20. 21
    21. 21. 22
    22. 22. 23
    23. 23. 24
    24. 24. 25 $14.99 Consumer eBook price $84.00 Library eBook price
    25. 25. 26
    26. 26. 27 19% 31% 65% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 Digital Tablet/Reading Device Penetration 2/3rds of Regular Book Buyers Have eReader or Tablet. 2-in-3 Book Buyers Now Have Digital Reader Reading Device Penetration Frequent Book Buyers – Pre-Holiday 2010 v. 2012 Q: Own or ordered device in my household. 3.4 X Codex-Group © 2013 Proprietary and Confidential
    27. 27. 28 Books published in 1950 – 11,000 vs Books published in 2010 – 328,000 0 50000 100000 150000 200000 250000 300000 350000 1950 2010 Books Published Number of Books Published
    28. 28. 29 eTailers – Not Filling Retail Book Discovery Gap. Q: How did you first find out about [the book you bought last]? (pick one) 20% 23% 32% 7.6% 6.2% 6.6% 0% 5% 10% 15% 20% 25% 30% 35% 2010 2011 2012 Browsed/display in retail or book store Digital Mass Media (search, social, video, Twitter) Physical Store Discovery Share -12 Pts. +0.4 Pts. 11 Pt. Retail Discovery Gap Online Seller Discovery Share U.S. New Book Discovery Share Last Book Bought: June 2010 vs. December 2012 Codex-Group © 2013 Proprietary and Confidential
    29. 29. 30 Directed Discovery Dropped from 86% to 81%. Digital Discovery Now 17% 8% 7% 3% 3% 4% 3% 5% 10% 6% 7%7% 7% 10% 15% 12% 9% 32% 20% 14% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% June 2010 Dec-12 Recommendations Physical Bookseller Author Marketing Analog Publicity Professionals, Groups, Clubs Online booksellers Online Media + Marketing eMail: publisher, retailer Advertising: all media other U.S. New Book Discovery Share Last Book Bought: June 2010 vs. December 2012 Q: How did you first find out about [the book you bought last]? (pick one) June 2010 Dec. 2012 RECOMMENDATIONS STORES AUTHOR MARKETING ANALOG PUBLICITY PRO’S, GROUPS, CLUB ONLINE SELLERS ONLINE MEDIA + MKTG. EMAIL: RETAIL + PUBLISHER ADVERTISING other RANDOM Discovery +5 pts. -12 pts. -3 pts. +5 pts. NC +1 pt. +5 pts. DIRECTED Discovery Digital 11% Digital 17% Past Month Book Buyer Base: 7,571 5,639 Codex-Group © 2013 Proprietary and Confidential
    30. 30. 31 Opportunities
    31. 31. 32 Curating
    32. 32. 33 Merchandizing
    33. 33. 34 Promoting
    34. 34. 35 Collective Action
    35. 35. 36 Questions?
    36. 36. 37 Contact David Vinjamuri david@brandtrainers.com Ph: (212) 543-3200

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