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Library presentation 2013 v4

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2013 Presentation to the American Library Association by David Vinjamuri …

2013 Presentation to the American Library Association by David Vinjamuri
data provided with permission of PEW and The CODEX GROUP

Published in Education , Technology
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  • You are all familiar with the last problem – the pricing and availability of ebooks for libraries – Random House pricing. Harper Collins restrictions on lends. Or 1 year expiration dates …
  • The next challenge is the explosion in the number of published books – the average library could buy 14,000 books annually in 1950 – and only 11,000 were published
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Transcript

  • 1. The $84 Question: Libraries in the eBook Era
  • 2. 2
  • 3. 3 Other popular pastimes in 1450
  • 4. 4
  • 5. 5
  • 6. 6
  • 7. 7
  • 8. 8
  • 9. 9 Why are we still reading?
  • 10. 10 Other popular pastimes in 2013
  • 11. 11
  • 12. 12
  • 13. 13
  • 14. 14
  • 15. 15
  • 16. 16 The 20th Century Ecosystem of Reading The 20th Century Ecosystem of Reading
  • 17. 18 Some Hard Facts About Libraries 1.6 Billion visits 2.4 Billion lends $42 / person / year
  • 18. 19 Libraries Are Our Most Trusted Institution How confident? How important? 63 28 Library to community
  • 19. 20
  • 20. 21
  • 21. 22
  • 22. 23
  • 23. 24
  • 24. 25 $14.99 Consumer eBook price $84.00 Library eBook price
  • 25. 26
  • 26. 27 19% 31% 65% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2010 2011 2012 Digital Tablet/Reading Device Penetration 2/3rds of Regular Book Buyers Have eReader or Tablet. 2-in-3 Book Buyers Now Have Digital Reader Reading Device Penetration Frequent Book Buyers – Pre-Holiday 2010 v. 2012 Q: Own or ordered device in my household. 3.4 X Codex-Group © 2013 Proprietary and Confidential
  • 27. 28 Books published in 1950 – 11,000 vs Books published in 2010 – 328,000 0 50000 100000 150000 200000 250000 300000 350000 1950 2010 Books Published Number of Books Published
  • 28. 29 eTailers – Not Filling Retail Book Discovery Gap. Q: How did you first find out about [the book you bought last]? (pick one) 20% 23% 32% 7.6% 6.2% 6.6% 0% 5% 10% 15% 20% 25% 30% 35% 2010 2011 2012 Browsed/display in retail or book store Digital Mass Media (search, social, video, Twitter) Physical Store Discovery Share -12 Pts. +0.4 Pts. 11 Pt. Retail Discovery Gap Online Seller Discovery Share U.S. New Book Discovery Share Last Book Bought: June 2010 vs. December 2012 Codex-Group © 2013 Proprietary and Confidential
  • 29. 30 Directed Discovery Dropped from 86% to 81%. Digital Discovery Now 17% 8% 7% 3% 3% 4% 3% 5% 10% 6% 7%7% 7% 10% 15% 12% 9% 32% 20% 14% 19% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% June 2010 Dec-12 Recommendations Physical Bookseller Author Marketing Analog Publicity Professionals, Groups, Clubs Online booksellers Online Media + Marketing eMail: publisher, retailer Advertising: all media other U.S. New Book Discovery Share Last Book Bought: June 2010 vs. December 2012 Q: How did you first find out about [the book you bought last]? (pick one) June 2010 Dec. 2012 RECOMMENDATIONS STORES AUTHOR MARKETING ANALOG PUBLICITY PRO’S, GROUPS, CLUB ONLINE SELLERS ONLINE MEDIA + MKTG. EMAIL: RETAIL + PUBLISHER ADVERTISING other RANDOM Discovery +5 pts. -12 pts. -3 pts. +5 pts. NC +1 pt. +5 pts. DIRECTED Discovery Digital 11% Digital 17% Past Month Book Buyer Base: 7,571 5,639 Codex-Group © 2013 Proprietary and Confidential
  • 30. 31 Opportunities
  • 31. 32 Curating
  • 32. 33 Merchandizing
  • 33. 34 Promoting
  • 34. 35 Collective Action
  • 35. 36 Questions?
  • 36. 37 Contact David Vinjamuri david@brandtrainers.com Ph: (212) 543-3200