Family Business 2.0 - Is Facebook really a business tool?<br />presented by<br />Nicole Ravlin, Sara Byers, & Jenny Vincen...
Our partners<br />
What’s on your mind?  <br />How to build an effective Facebook page for your business.<br />Use of innovative applications...
facebook<br /><ul><li>The fastest growing social networking site with over 200 million active users
Several options for individuals to build a personal brand or companies to establish a presence.</li></ul>©PMG Public Relat...
facebook<br />Personal Pages<br />Business Profile Pages<br />Advertisements<br />Applications<br />Groups<br />©PMG Publi...
Getting Started<br />©PMG Public Relations, LLC 2009<br />
personal profile<br />©PMG Public Relations, LLC 2009<br />
personal profile<br />©PMG Public Relations, LLC 2009<br />
personal profile<br />©PMG Public Relations, LLC 2009<br />
personal profile<br />©PMG Public Relations, LLC 2009<br />
business profile page<br />©PMG Public Relations, LLC 2009<br />
business profile page<br />#1 goal:<br />create a space to encourage people to interact with your brand<br />©PMG Public R...
business profile page<br />©PMG Public Relations, LLC 2009<br />
Ways we use Facebook<br /><ul><li>Engage with customers
Market new products
Test potential products
Engage other businesses
Support non-profits
Fan Giveaways
Facebook Ads/Promotion</li></ul>http://bit.ly/5RMTm5<br />
Facebook Comments are PRICELESS <br />Jennifer Rhea Levesque: I was feeling rather plain,Cheese on Wheat&apos;s my name.Wo...
“Fan-Fare” idea</li></ul>Building Fan Base<br /><ul><li>Facebook Ads
Free Pizza Fridays
Food shelf project
FB logo on marketing</li></li></ul><li>business profile page<br />©PMG Public Relations, LLC 2009<br />
business profile page<br />©PMG Public Relations, LLC 2009<br />
business profile page<br />©PMG Public Relations, LLC 2009<br />
Building Relationships and Gathering Intelligence<br />Looking for natural and organic growth<br />We don’t want lots of f...
What are we doing?<br />Sharing – Pictures and stories<br />Listening – Responses, questions, and feedback<br />Promoting ...
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Is Facebook Really a Business Tool

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Once the domain of only the young, Facebook has created a worldwide network and allowed people and businesses to stay connected. More and more businesses are building relationships through Facebook and growing their audiences in creative ways. As the line between professional and personal becomes more blurred we discover that relationships really do matter. With so much to offer on the social scene, we’ll attempt to answer the question: Is Facebook a legitimate tool for businesses?
In this online workshop you will learn:
How to build an effective Facebook page for your business How to build and use innovative application for your page
How to effectively handle feedback and create authenticity in your brand

Published in: Business, Technology
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  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Go to Facebook and look at Ads – demographics and how to set up a page.
  • Is Facebook Really a Business Tool

    1. 1. Family Business 2.0 - Is Facebook really a business tool?<br />presented by<br />Nicole Ravlin, Sara Byers, & Jenny Vincent <br />
    2. 2. Our partners<br />
    3. 3. What’s on your mind? <br />How to build an effective Facebook page for your business.<br />Use of innovative applications for your page.<br />How to effectively handle feedback and create authenticity in your brand.<br />
    4. 4. facebook<br /><ul><li>The fastest growing social networking site with over 200 million active users
    5. 5. Several options for individuals to build a personal brand or companies to establish a presence.</li></ul>©PMG Public Relations, LLC 2009<br />
    6. 6. facebook<br />Personal Pages<br />Business Profile Pages<br />Advertisements<br />Applications<br />Groups<br />©PMG Public Relations, LLC 2009<br />
    7. 7. Getting Started<br />©PMG Public Relations, LLC 2009<br />
    8. 8. personal profile<br />©PMG Public Relations, LLC 2009<br />
    9. 9. personal profile<br />©PMG Public Relations, LLC 2009<br />
    10. 10. personal profile<br />©PMG Public Relations, LLC 2009<br />
    11. 11. personal profile<br />©PMG Public Relations, LLC 2009<br />
    12. 12. business profile page<br />©PMG Public Relations, LLC 2009<br />
    13. 13. business profile page<br />#1 goal:<br />create a space to encourage people to interact with your brand<br />©PMG Public Relations, LLC 2009<br />
    14. 14. business profile page<br />©PMG Public Relations, LLC 2009<br />
    15. 15. Ways we use Facebook<br /><ul><li>Engage with customers
    16. 16. Market new products
    17. 17. Test potential products
    18. 18. Engage other businesses
    19. 19. Support non-profits
    20. 20. Fan Giveaways
    21. 21. Facebook Ads/Promotion</li></ul>http://bit.ly/5RMTm5<br />
    22. 22. Facebook Comments are PRICELESS <br />Jennifer Rhea Levesque: I was feeling rather plain,Cheese on Wheat&apos;s my name.Worth every single bite,This pizza tastes & feels just right!I needed to return to the simple things,Though tempted I went without the wings.Maybe next time,To question their taste&apos;s a crime.The Pie was perfect as it always is,Leonardo&apos;s is a Pizza Whiz!Another Leo&apos;s ...lunchtime,Pizza soooo good it makes the rhyme!<br />Andrew Dawson: I would just like to say that you win my personal award for Best Hot Wings in Portland. You should be honored, it&apos;s kind of a big deal.<br />Carol A. Tamburo: Ahh - Leonardo&apos;s vegan pizza....like a Da Vinci masterpiece!<br /><ul><li>Utilize FB insights to analyze
    23. 23. “Fan-Fare” idea</li></ul>Building Fan Base<br /><ul><li>Facebook Ads
    24. 24. Free Pizza Fridays
    25. 25. Food shelf project
    26. 26. FB logo on marketing</li></li></ul><li>business profile page<br />©PMG Public Relations, LLC 2009<br />
    27. 27. business profile page<br />©PMG Public Relations, LLC 2009<br />
    28. 28. business profile page<br />©PMG Public Relations, LLC 2009<br />
    29. 29. Building Relationships and Gathering Intelligence<br />Looking for natural and organic growth<br />We don’t want lots of fans; we want the right fans<br />Tone builds on our overall brand tone<br />Same voice and tone online as offline<br />Personal interactions a highlight of our lodge experience<br />E-Mails from Sam von Trapp, very personal, almost 1-to-1<br />Blog uses same tone from various people<br />Facebook is the same<br />
    30. 30. What are we doing?<br />Sharing – Pictures and stories<br />Listening – Responses, questions, and feedback<br />Promoting – Letting people know about what we’re doing<br /> <br />What did we find?<br />Most fans have NEVER visited our Lodge<br />Attracted first by Sound of Music<br />Keep coming back for Lodge stories<br />Our fans want to create content<br />One now posts incredible photography regularly<br />Others tell of their own personal experiences<br />The community helps each other, aided by us<br />How did we use that listening?<br />New Products<br />The Trapp Family Package – Personal tours by members of the von Trapp Family connect the Sound of Music with the Lodge<br />Results<br />2% of traffic comes from Facebook (one of our top referring sites)<br />Facebook advertising for the package led to sales<br />People are HAPPY to see our advertising <br />
    31. 31.
    32. 32. facebook advertising<br />©PMG Public Relations, LLC 2009<br />
    33. 33. facebook advertising<br />©PMG Public Relations, LLC 2009<br />
    34. 34. facebook advertising<br />©PMG Public Relations, LLC 2009<br />
    35. 35. facebook advertising<br />©PMG Public Relations, LLC 2009<br />
    36. 36. facebook advertising<br />©PMG Public Relations, LLC 2009<br />
    37. 37. facebook<br />25% said they would NEVER click on an ad. 30% They would. 45% said they would consider if it were for a company they knew, and a local company. <br />71% of respondents said they would more readily click on a link posted in a friend’s status. <br />84% of respondents said that they would “listen” to marketing messages about once a week from companies or brands that they were “fans” of<br />©PMG Public Relations, LLC 2009<br />
    38. 38. applications<br />©PMG Public Relations, LLC 2009<br />
    39. 39. applications<br />©PMG Public Relations, LLC 2009<br />
    40. 40. Upcoming webinars<br />How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To <br />Thursday, February 25, 2010, 11:00 – 12:00.<br />The hidden tools of Linked In. <br />Thursday, May 27, 2010, 11:00 – 12:00<br />Register at: http://vfbi.eventbrite.com/<br />
    41. 41. Thanks for your attention and time!<br />www.PeopleMakingGood.com<br />@pmgnicole<br />www.facebook.com/pmgpr<br />

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