Family Business 2.0 - Social Media Tools

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Family Business 2.0 - Social Media Tools - Presentation Transcript

  1. Family Business 2.0Tools for today’s family businesses. Using Social media to build your brand, expand your reach and save your time.
  2. Our partners
  3. Social media is just that –
    SOCIAL and it requires engagement
    ©PMG Public Relations, LLC 2009
  4. Social Media 101
    Viral-WHAT IS IT?
    Brand evangelists
    Brand protection and customer service
    Gives legs to off-line traditional media efforts
    ©PMG Public Relations, LLC 2009
  5. “It is not a fad.It is a fundamental shift in the way we communicate.”
    - Marta Kagan, Bonafide Marketing Genius
    ©PMG Public Relations, LLC 2009
  6. The usual suspects…
    ©PMG Public Relations, LLC 2009
  7. Is social media right for my company?
    ©PMG Public Relations, LLC 2009
  8. Look at where your customers are…
    Are your customers engaging in social media in their business or professional lives?
    How do your customers receive news?
    What are your competitors doing?
    ©PMG Public Relations, LLC 2009
  9. What if “they” do not sing my praises?
    ©PMG Public Relations, LLC 2009
  10. Listen
    ©PMG Public Relations, LLC 2009
  11. ©PMG Public Relations, LLC 2009
  12. Engage
    Forums
    Blog comments
    Social media tools – Twitter, Facebook, YouTube, etc.
    ©PMG Public Relations, LLC 2009
  13. PUSH vs. PULL Marketing
    ©PMG Public Relations, LLC 2009
  14. Traditional media is so volatile now. Social media allows you go straight to your customers and have a conversation.
    ©PMG Public Relations, LLC 2009
  15. If you do nothing else…
    ©PMG Public Relations, LLC 2009
  16. Protect your brand.
    ©PMG Public Relations, LLC 2009
  17. http://namechk.com
    ©PMG Public Relations, LLC 2009
  18. Questions and Discussion
    ©PMG Public Relations, LLC 2009
  19. Upcoming webinars
    Is Facebook really a business tool?
    Thursday, December 10, 2009, 11:00 – 12:00
    How to “Tweet” in 5 minutes or Less Per Day and Why You Would Want To
    Thursday, February 25, 2010, 11:00 – 12:00.
    The hidden tools of Linked In.
    Thursday, May 27, 2010, 11:00 – 12:00
    Register at: http://vfbi.eventbrite.com/
  20. Thanks for your attention and time!

+ Dann Van Der VlietDann Van Der Vliet, 3 weeks ago

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