Family Business 2.0 - How to “Tweet” in 5 Minutes or Less Per Day and Why You Would Want To.


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Twitter has exploded on the scene in the last year. It has rapidly evolved and some suggest even changed the way we will communicate in the future. Should your business be on Twitter and who should be in charge of it? Is Twitter here to stay, and who really cares about “What I am doing now?”

This webinar will also feature John Pepper, CEO of Boloco, the NEw England based maker of inspired burritos. John "tweets" from his Twitter page at:

In this online workshop you will learn:

* How to not let “Twitter” be a time suck
* Tools to monitor your brand as well as your competitors
* The value of personal voice in social media

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Family Business 2.0 - How to “Tweet” in 5 Minutes or Less Per Day and Why You Would Want To.

  1. 1. Family Business 2.0<br />How to ‘Tweet’ in 5 Minutes or Less Per Day and Why You Would Want To <br />presented by<br />Nicole Ravlin& Edward Shepard<br />
  2. 2. Our partners<br />
  3. 3. Twitter? Tweet? What? <br />What you need to know:<br />140 character status updates – <br /> a “micro” blog<br />Way to disseminate news and <br /> information quickly.<br />Easy to monitor your brand<br />Dialogue is possible<br />Statistics<br />One in five internet users are now on Twitter<br />In 2010, Twitter expects that they will have more than 25 million users<br />©PMG Public Relations, LLC 2010<br />
  4. 4. Edward Shepard Vice President of Marketing Small Dog Electronics<br />
  5. 5. Brass Tacks<br />Source: Pew Internet and American Life Project<br />©PMG Public Relations, LLC 2010<br />
  6. 6. Twitter Lingo<br />©PMG Public Relations, LLC 2010<br />Tweeple? Twittisphere? Having twouble<br />understanding what Twitter is all about and what<br />the lingo to use is?<br />Here’s the very basics:<br />Stream This is what you see on your dashboard (example on next slide)<br />@ use this before any user name to address someone on Twitter publicly. <br /> Example: @hellosmalldog, @pmgnicole<br />RT Re Tweet – if you want to repeat what someone says to your followers put this before the quote. <br />Example: RT @fambiz2point0: Last call: #FamilyBusiness#Twitter webinar tomorrow with @PMGNicole & @edwardshepard of @hellosmalldog. Register at:<br />DM Direct Message – a private message to a twitter user that does not showup in the stream.<br />
  7. 7. Call 911… someone is following me!<br />Who are all of these people and why are they following me?<br />They are in a similar industry<br />They see you as a potential customer<br />They like what you have to say – you provide value to their stream<br />©PMG Public Relations, LLC 2010<br />
  8. 8. Example: stream<br />©PMG Public Relations, LLC 2010<br />
  9. 9. Benefits for establishing your business on Twitter:<br />Broadcast your marketing message<br />ENGAGE with customers and potential customers<br />Keep tabs on your competition<br />Add value to others in your industry<br />Twitter for Business<br />©PMG Public Relations, LLC 2010<br />
  10. 10. Analytics on Twitter<br />Track your links<br />How many people are clicking through?<br />Are you able to mobilize any of your followers?<br />©PMG Public Relations, LLC 2010<br />
  11. 11. La la la… me me me!Developing a voice for your company<br />Develop a strategy<br />Decide who at your company will be responsible for tweeting<br />Consider using CoTWeet<br /> Twitter “editorial calendar”<br />©PMG Public Relations, LLC 2010<br />
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  13. 13.
  14. 14. Boloco<br />
  15. 15. Zappos<br />
  16. 16. Example: Amazon<br /> How it worked:<br /><ul><li> Amazon offers a deal of the day tweet on Twitter
  17. 17. Tweet deal get retweeted
  18. 18. Traffic is driven to the site
  19. 19. Twitter acts as a sales force</li></ul>©PMG Public Relations, LLC 2010<br />
  20. 20. Tips and Tricks<br />Google Alerts<br />RSS Feeds for Twitter searches<br /><br />Use of a client like seesmic or tweetdeck<br />CoTweet<br />Tweetlater (socialoomph)<br />©PMG Public Relations, LLC 2010<br />
  21. 21. Upcoming webinars<br />The hidden tools of LinkedIn. <br />Thursday, May 27, 2010, 11:00 – 12:00<br />Register at:<br />
  22. 22. Questions?<br />Thanks for your attention and time!<br />Edward Shepard<br /><br />@hellosmalldog<br />@edwardshepard<br />Nicole Ravlin<br /><br />@pmgnicole<br /><br />