Family Business 2.0 - How to “Tweet” in 5 Minutes or Less Per Day and Why You Would Want To.
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Family Business 2.0 - How to “Tweet” in 5 Minutes or Less Per Day and Why You Would Want To.

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Twitter has exploded on the scene in the last year. It has rapidly evolved and some suggest even changed the way we will communicate in the future. Should your business be on Twitter and who should be ...

Twitter has exploded on the scene in the last year. It has rapidly evolved and some suggest even changed the way we will communicate in the future. Should your business be on Twitter and who should be in charge of it? Is Twitter here to stay, and who really cares about “What I am doing now?”



This webinar will also feature John Pepper, CEO of Boloco, the NEw England based maker of inspired burritos. John "tweets" from his Twitter page at: www.twitter.com/boloco.

In this online workshop you will learn:

* How to not let “Twitter” be a time suck
* Tools to monitor your brand as well as your competitors
* The value of personal voice in social media

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Family Business 2.0 - How to “Tweet” in 5 Minutes or Less Per Day and Why You Would Want To. Family Business 2.0 - How to “Tweet” in 5 Minutes or Less Per Day and Why You Would Want To. Presentation Transcript

  • Family Business 2.0
    How to ‘Tweet’ in 5 Minutes or Less Per Day and Why You Would Want To
    presented by
    Nicole Ravlin& Edward Shepard
  • Our partners
  • Twitter? Tweet? What?
    What you need to know:
    140 character status updates –
    a “micro” blog
    Way to disseminate news and
    information quickly.
    Easy to monitor your brand
    Dialogue is possible
    Statistics
    One in five internet users are now on Twitter
    In 2010, Twitter expects that they will have more than 25 million users
    ©PMG Public Relations, LLC 2010
  • Edward Shepard Vice President of Marketing Small Dog Electronics
  • Brass Tacks
    Source: Pew Internet and American Life Project
    ©PMG Public Relations, LLC 2010
  • Twitter Lingo
    ©PMG Public Relations, LLC 2010
    Tweeple? Twittisphere? Having twouble
    understanding what Twitter is all about and what
    the lingo to use is?
    Here’s the very basics:
    Stream This is what you see on your dashboard (example on next slide)
    @ use this before any user name to address someone on Twitter publicly.
    Example: @hellosmalldog, @pmgnicole
    RT Re Tweet – if you want to repeat what someone says to your followers put this before the quote.
    Example: RT @fambiz2point0: Last call: #FamilyBusiness#Twitter webinar tomorrow with @PMGNicole & @edwardshepard of @hellosmalldog. Register at:http://bit.ly/arF9Kw
    DM Direct Message – a private message to a twitter user that does not showup in the stream.
  • Call 911… someone is following me!
    Who are all of these people and why are they following me?
    They are in a similar industry
    They see you as a potential customer
    They like what you have to say – you provide value to their stream
    ©PMG Public Relations, LLC 2010
  • Example: stream
    ©PMG Public Relations, LLC 2010
  • Benefits for establishing your business on Twitter:
    Broadcast your marketing message
    ENGAGE with customers and potential customers
    Keep tabs on your competition
    Add value to others in your industry
    Twitter for Business
    ©PMG Public Relations, LLC 2010
  • Analytics on Twitter
    Track your links
    How many people are clicking through?
    Are you able to mobilize any of your followers?
    ©PMG Public Relations, LLC 2010
  • La la la… me me me!Developing a voice for your company
    Develop a strategy
    Decide who at your company will be responsible for tweeting
    Consider using CoTWeet
    Twitter “editorial calendar”
    ©PMG Public Relations, LLC 2010
  • Boloco
  • Zappos
  • Example: Amazon
    How it worked:
    • Amazon offers a deal of the day tweet on Twitter
    • Tweet deal get retweeted
    • Traffic is driven to the Amazon.com site
    • Twitter acts as a sales force
    ©PMG Public Relations, LLC 2010
  • Tips and Tricks
    Google Alerts
    RSS Feeds for Twitter searches
    Twellow.com
    Use of a client like seesmic or tweetdeck
    CoTweet
    Tweetlater (socialoomph)
    ©PMG Public Relations, LLC 2010
  • Upcoming webinars
    The hidden tools of LinkedIn.
    Thursday, May 27, 2010, 11:00 – 12:00
    Register at: http://vfbi.eventbrite.com/
  • Questions?
    Thanks for your attention and time!
    Edward Shepard
    SmallDog.com
    @hellosmalldog
    @edwardshepard
    Nicole Ravlin
    PeopleMakingGood.com
    @pmgnicole
    www.facebook.com/pmgpr