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A presentation for members of the Family Business Alliance to be presented on June 11, 2009 in Chicago.

A presentation for members of the Family Business Alliance to be presented on June 11, 2009 in Chicago.

Published in Business , Technology
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    No notes for slide
  • Narrow contentTop hits onlyMonologue
  • It’s all about periphery
  • Conversation drivenNiche contentQuality of source?
  • Can you use the tools and technology to build community and add value
  • Video/music is silver lining with MySpaceTagged has been tagged with viral messages, it’s growing but stay away.
  • What are you doing?
  • Start slowPick one or two sitesLink sites – make it easy to find you.
  • Scan the headlinesExpand your peripheryDon’t let yourself become stale
  • Twitter – one update per dayFacebook – one personal update per week, more for Fan pageBlogger – once per month
  • Tweetburner.comGoogle AnalyticsFacebook stats
  • Don’t underestimate your reachRelationships matterSocial and professional is continually blending
  • What are people saying about you – Google alertsWhat are people saying in general – what do you like to listen to? Know the basics of each and be a resource for your audience
  • Write for your audienceProvide a reason to follow youHow are you building brand value?

Transcript

  • 1. 2009 Family Business Alliance
  • 2.  What is social networking and web 2.0?  Why does it matter?  What do you need to know?  How you can get started in 5 minutes or less  Other questions?
  • 3.  Static sites  Traditional push media  Newspaper  Magazines  Advertising  Very little control of message or access to source  High cost and time barriers
  • 4.  Personal pages - profiles  Who knows who  Fine line between personal and professional  Relationships matter
  • 5.  User generated content  Message is pulled  Community driven  Virtually no cost of entry  Unlimited sources
  • 6. Linked In MySpace Share Relevant Mobility Causes Communicate Relationships Twitter Convergence Community Web Micro-blog Social Promotion Audio Business In Friends Value Data Now Timely Real time Blog Facebook Network Connection Collaborate Members IM Message Tagged Participation Video Affinity Usability RSS Trending Wiki
  • 7.  Build your brand  Control your message  Strengthen relationships  Expand your reach  Stay relevant
  • 8.  Keep it professional  Create Fan page  Presence only  Update  Link to other sites  Share news articles  Comment on others pages and photos
  • 9.  Start slow  Brand your site  Link to homepage  Shrink your URL’s  Keep followers and following in balance  Search within your niche  RT, @ and #
  • 10.  Link BIG!  Complete your profile  Connect with connectors.  Solicit recommendations  Create a group, public or private  Post slides or links to blogs
  • 11.  Follow other blogs  Have something to read  Post regularly  Technorati
  • 12.  Aggregator of family business resources  Not a source in itself  List your events  Share your knowledge  Family Business Townsquare  Facebook for family buisness  Specialized groups  Replace Google group
  • 13.  iGoogle  Personal dashboard  Alerts  Family business  Your center or name  Analytics  Groups  Calendar  Reader
  • 14. Bookmarking Media Social Aggregators Plaxo Digg Picasa Tagged Tip’d YouTube Blogger Friend Feed Delicious Slideshare Ning Facebook
  • 15.  Set up a Twitter page
  • 16.  www.commoncraft.com  Social networks  Social bookmarking  Twitter  Plenty of other infomercials
  • 17.  www.twitter.com/fambiz2point0  www.slideshare.com