Libraries and social media

LIBRARIES AND SOCIAL MEDIA Image courtesy of http://libraryschool.campusguides.com/socialmediaBy DianeVautier www.dianevautier.com @dvautier on

Traditional Library Usage is Down @dvautierDeclining trend inlibrary usage(wikipedia)We’re “LosingLibraries”http://www.losinglibraries.org/

Libraries Adapt – Space @dvautier  Reconfiguring Space for Different Use  Meeting Spaces  CafésZeke’s Café Opens inDimond Library, UNH.January 2008http://www.unh.edu/dining/locations/zekes.html

Libraries Adapt - Technology @dvautier Including more Technology Services  Ebook & Ebook Readers Lending  OnLine Accounts  QR Codes (connecting electronic /physical)  Open Source Data Access  Self Check Out Stations Quincy IL Public Library Self Check-Out

Libraries Adapt to Web 2.0(SoMe) @dvautier According to the American Library Association  U.S.libraries continue to make increasing use of social media and Web 2.0 applications and tools to connect with users and to market programs and services.  Consensus - technology is developing rapidly and libraries and librarians who are slow to adapt put themselves at risk.

Avoid Risk - Use Social Media @dvautier

Research study conducted by Curtis R. Rodgers, Ed.D at SC State Library.

With Web 2.0, More Shift WillHappen @dvautier To accommodate patron change in attitude Including more community support activities Redefining Content Creation and Content Curation

Content Creation Using SocialMedia @dvautier Audience Goals Basics / Optimization Team Content Network

Find Your Audience @dvautier Find Your Audience http://mashable.com/2012/03/09/social-media-demographics/  Business:  Community:  Resources & Networking:  Students: SMS (texting)  Women:

Set Your Goals @dvautier To provide patrons with multiple methods of accessing information To become a valuable community resource To add interest, excitement and enthusiasm to your facility.

Start With The Basics &Optimize @dvautier Start With The Basics  Blog  Facebook  LinkedIn  Twitter Optimize the accounts

Build a Team @dvautier Team leader  Regularin-house Contributors (staff)  Guest Contributors (professional)  Guest Contributors (patrons)

Create a Content Map @dvautier Mind Map tool:

Create a Content Map @dvautier

It’s Called a Social “Network” @dvautier Link Accounts Together!!!!  On Your Website  On Your Blog  Social Media Accounts

Connect, Connect, Connect! @dvautierBecause You are the Center of Your SocialNetwork Photos Video Social Networks Presentations Blogging You Bookmarking MicroBlogging Commenting

Content Curation @dvautier Manage information overload Goes hand-in-hand with Social media and SEO CC by verbeeldingskr8

The Good News - Librarians AreIncredible Content Curators @dvautier Librarians have Content Curation Superpowers Use Your Librarian Super Powers to Make Information Exciting again Employ Social Media as a New Tool

5 of the Top 10 Social Media &Libraries Predictions for 2012*@dvautier  1. Sharp increase in libraries w/ mobile friendly websites or library related apps.  2. More libraries will use youtube as a marketing channel and education medium.  3. Increase in social media use to educate.  7. Tools like Goodreads and Library Thing will be used for book reviews and locating books.  8. More open source programs. *According to Social Networking Librarian http://socialnetworkinglibrarian.com/

Additional Links & Resources @dvautierhttp://libraryschool.campusguides.com/content.php?pid=270481&sid=2231502

Additional Links & Resources @dvautier http://www.ala.org/acrl/sites/ala.org.acrl/files/content/conferences/confsandpreconfs/ national/2011/papers/evolution_of_sc.pdf http://blog.schoollibraryjournal.com/neverendingsearch/2011/12/13/school-library- trendspotting/ http://www.seomoz.org/blog/content-curation-guide-for-seo http://socialnetworkinglibrarian.com/ http://library.tumblr.com/post/19620770170/public-library-closings-in-decline- extracting http://www.ilovelibraries.org/public-and-school-libraries-decline-when-we-need-them http://www.lrs.org/news/2011/04/28/new-closer-look-report-u-s-public-libraries-and- the-use-of-web-technologies-2010/ http://oedb.org/blogs/ilibrarian/2010/top-30-library-iphone-apps-%E2%80%93-part-1/ http://countynewscenter.com/news/vista-library-celebrate-grand-remodel http://mashable.com/2012/04/27/tips-great-content-curation/ http://s36.a2zinc.net/clients/sla/sla2010/custom/handout/speaker0_session 248_1.pdf

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Libraries and social media

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