I Drank The Social Media Kool Aid

I Drank the Social Media Kool-Aid Why You Should Too

Fundamental Shift in How We Communicate
Communication and Technology
has shifted
is shifting
will continue to shift

Follow the Communication
Advertisers/Marketers Follow Communication
Phones - Mail
Broadcast TV - In Person
Radio - Online
Publishing

Shift = Opting Out of Interruption
Phones – Caller ID, No-Call Lists

Broadcast TV – Tape,Tivo, FF, Mute

Radio – Seek Button, MP3’s, Phones

Publishing – Going Out of Business
www.newspaperdeathwatch.com
www.magazinedeathpool.com

Mail – No Mail Lists (use email opt-in)

In-Person – WOM has become World of Mouth www.womma.com

In-Person – WOM has become World of Mouth www.womma.com
Online – CANSPAM

On-Demand Consumption of Information Video by @equalman www.socialnomics.com http://bit.ly/1YjIhm

How Do Marketers Respond to On-Demand Consumption?
Marketing 2.0
Bernie Borges
@BernieBay
Inbound Marketing
HubSpot @HubSpot

New Expectations- Customers
Companies Should be Online & Engaged
Common wisdom over the past few years has been that people are interested in interacting with social network friends, not marketers. Not so, according to Anderson Analytics ’ May 2009 survey …
~Social Network Marketing Expands Sphere, August 31, 2009. eMarketer

New Expectations- Companies
We should be online and engaged
We should follow the communication
Brand Engagement

New Company Expectations http://www.engagementdb.com/Report 1. Starbucks 2. Dell 3. Ebay 4. Google 5. Microsoft

What Does it All Mean?

What Does it All Mean?
It’s Time to Drink The Kool-Aid

YouTube - Kool-Aid commercial http://bit.ly/1tWQFy

Top 5 Reasons to Drink the Social Media Kool-Aid
1. It’s Refreshing

2. It’s Cheap & Easy – Little Goes a Long Way
- Low barrier to entry
- Free? Easy to use?

3. There’s Plenty of Flavors

4. It’s Sweet
Brand Building
Customer Loyalty
Lead Generation
SEO!
the opportunity from organic search is 5.66x that of paid search

5. Everyone Else is Drinking It
Use of Social Media is Skyrocketing
If you Don’t, You’ll Miss What’s Being Said
Social Media could possibly be the next gateway for Content Delivery ( nielsenwire )

Warning
You can’t live on just Kool-Aid alone
It can’t be consumed all-at-once in one sitting by yourself

Instructions
Blend together as directed by a good strategy and …..
Share it with Friends & Associates
After All, It’s Social.

I Drank The Social Media Kool Aid

by dvautier on Nov 11, 2009

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