aimWest Mobile 9.15.2010

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Slide show for the http://www.aimwest.org Mobile Superstars Panel

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aimWest Mobile 9.15.2010

  1. 1. aimWest Mobile Superstars
  2. 2. Why Mobile? <ul><li>More than 40 million active mobile internet users in the US Opera State of the Mobile Web </li></ul><ul><li>~3.7 Billion Mobile Users Globally 60% of the population UN Report </li></ul><ul><li>Over 600 Million mobile internet users world wide Opera State of the Mobile Web </li></ul><ul><li>15% of US Consumers with mobile devices purchased on the device AT&T / Demandware, Inc. </li></ul><ul><li>In 2005, 20% of Amway Japan sales came from mobile Forrester Research </li></ul>
  3. 3. More than Apps <ul><li>SMS / MMS = Text Messaging </li></ul><ul><li>Mobile Web Sites </li></ul><ul><li>Device Specific Apps </li></ul><ul><li>QR Code / Microsoft Tag </li></ul><ul><li>Know your audience! </li></ul>
  4. 4. More than Apps <ul><li>1 in 4 US Adults use Mobile Apps </li></ul><ul><li>76% Take a Picture </li></ul><ul><li>72% Send/Receive Text </li></ul><ul><li>38% Access the internet </li></ul><ul><li>34% use e-mail </li></ul><ul><li>29% Use an app </li></ul><ul><li>http://mashable.com/2010/09/14/mobile-apps-pew-survey/ </li></ul>
  5. 5. The Great App Bubble <ul><li>Fast Company Article Sums it up: </li></ul><ul><li>Apps don’t generate profit for producers </li></ul><ul><li>iPhone users don’t find their apps very valuable </li></ul><ul><li>Apple brags about the value of app mass, not the value of the apps themselves </li></ul><ul><li>Android does the same </li></ul><ul><li>Marketers are spending $ on Device apps at the expense of their mobile presence. </li></ul><ul><li>Questionable ROI on app development </li></ul><ul><li>Finding apps puts the burden on users. Standing out is difficult. </li></ul><ul><li>http://www.fastcompany.com/1684020/the-great-app-bubble </li></ul>
  6. 6. Mobile Presence
  7. 7. Mobile Presence
  8. 8. Mobile Presence
  9. 9. App Usage Over Time http://www.slideshare.net/pinchmedia/iphone-appstore-secrets-pinch-media?type=presentation
  10. 10. Mobile Page View http://www.opera.com/smw/2010/02/
  11. 11. Mobile Web Top Devices
  12. 12. Mobile Web Issues <ul><li>We have issues with desktop browers IE, FF, Safari, Chrome and their multitude of versions. </li></ul><ul><li>.mobi has over 5,000 mobile web ready devices in their DeviceAtlas database. </li></ul><ul><li>41.93% of mobile pages processed by Netbiscuits were Apple devices. </li></ul><ul><li>58.07% was generated by over 2,500 other devices. </li></ul><ul><li>Display getting better with better devices and adoption of WebKit </li></ul>

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