Social Media IT’S CHANGING EVERYTHING.  ARE YOU READY?
RSS REALLY SIMPLE SYNDICATION
Traditional View of News Online
Same News Via RSS
RSS <ul><li>SITE FEED </li></ul><ul><li>SEARCH FEED </li></ul>
RSS REALLY SIMPLE SYNDICATION
RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul>
RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul><ul><li>Brings Your Visitors Back To Your Site </li></ul>
RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul><ul><li>Brings Your Visitors Back To Your Site </li></ul><u...
Where? <ul><li>Blog </li></ul>
A Blog
A Blog <ul><li>Predominantly Text </li></ul>
A Blog
A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul>
A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul><ul><li>RSS Feed </li></ul>
A Blog
A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul><ul><li>RSS Feed </li></ul><ul><li>Commen...
A Blog
A Blog
Who?
Podcast <ul><li>Audio file delivered via RSS </li></ul>
Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul>
Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul><ul><li>Us...
Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul><ul><li>Us...
Who?
Video <ul><li>Vlog </li></ul>
Video <ul><li>Vlog </li></ul><ul><li>Education </li></ul>
Video <ul><li>Vlog </li></ul><ul><li>Education </li></ul><ul><li>Viral </li></ul>
Who?
What do I need to remember?
The blogosphere is unique <ul><li>Leaders </li></ul>
The blogosphere is unique <ul><li>Leaders </li></ul><ul><li>Extremely Savvy </li></ul>
The blogosphere is unique <ul><li>Leaders </li></ul><ul><li>Extremely Savvy </li></ul><ul><li>Extremely Particular </li></ul>
Don’t
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul>
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul>
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul>...
Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul>...
Do
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul>
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul...
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul...
Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul...
What’s that to me?
Is blogger interaction relevant? <ul><li>A new blog every second </li></ul>
Is blogger interaction relevant? <ul><li>A new blog every second </li></ul><ul><li>Google “Roanoke Blog” – 1.1M searches p...
Is blogger interaction relevant? <ul><li>A new blog every second </li></ul><ul><li>Google “Roanoke Blog” – 1.1M searches p...
Is blogging relevant? <ul><li>SEO </li></ul>
Is blogging relevant? <ul><li>SEO </li></ul><ul><li>User value </li></ul>
Is blogging relevant? <ul><li>SEO </li></ul><ul><li>User value </li></ul><ul><li>Great PR </li></ul>
Social Media IT’S CHANGING EVERYTHING.  ARE YOU READY?
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Social Media Presentation

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I gave a talk on 12/5 that covered blogging, podcasting, vlogging, viral video and other social media marketing lightly and I am sharing the slides in case anyone is interested. The resulting video will be on sleepyblogger.com as soon as editing is done. I will come back and post a link to it.

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Transcript of "Social Media Presentation"

  1. 1. Social Media IT’S CHANGING EVERYTHING. ARE YOU READY?
  2. 2. RSS REALLY SIMPLE SYNDICATION
  3. 3. Traditional View of News Online
  4. 4. Same News Via RSS
  5. 5. RSS <ul><li>SITE FEED </li></ul><ul><li>SEARCH FEED </li></ul>
  6. 6. RSS REALLY SIMPLE SYNDICATION
  7. 7. RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul>
  8. 8. RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul><ul><li>Brings Your Visitors Back To Your Site </li></ul>
  9. 9. RSS Benefits Business <ul><li>Bypass the Spam Filter </li></ul><ul><li>Brings Your Visitors Back To Your Site </li></ul><ul><li>Easier Opt-In </li></ul>
  10. 10. Where? <ul><li>Blog </li></ul>
  11. 11. A Blog
  12. 12. A Blog <ul><li>Predominantly Text </li></ul>
  13. 13. A Blog
  14. 14. A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul>
  15. 15. A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul><ul><li>RSS Feed </li></ul>
  16. 16. A Blog
  17. 17. A Blog <ul><li>Predominantly Text </li></ul><ul><li>Individual Entries </li></ul><ul><li>RSS Feed </li></ul><ul><li>Comments </li></ul>
  18. 18. A Blog
  19. 19. A Blog
  20. 20. Who?
  21. 21. Podcast <ul><li>Audio file delivered via RSS </li></ul>
  22. 22. Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul>
  23. 23. Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul><ul><li>User value </li></ul>
  24. 24. Podcast <ul><li>Audio file delivered via RSS </li></ul><ul><li>Added exposure of Podcast repositories </li></ul><ul><li>User value </li></ul><ul><li>Portable </li></ul>
  25. 25. Who?
  26. 26. Video <ul><li>Vlog </li></ul>
  27. 27. Video <ul><li>Vlog </li></ul><ul><li>Education </li></ul>
  28. 28. Video <ul><li>Vlog </li></ul><ul><li>Education </li></ul><ul><li>Viral </li></ul>
  29. 29. Who?
  30. 30. What do I need to remember?
  31. 31. The blogosphere is unique <ul><li>Leaders </li></ul>
  32. 32. The blogosphere is unique <ul><li>Leaders </li></ul><ul><li>Extremely Savvy </li></ul>
  33. 33. The blogosphere is unique <ul><li>Leaders </li></ul><ul><li>Extremely Savvy </li></ul><ul><li>Extremely Particular </li></ul>
  34. 34. Don’t
  35. 35. Don’t <ul><li>Spam them, you will be chastised publicly </li></ul>
  36. 36. Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul>
  37. 37. Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul><ul><li>Lie and say you read their blog if you don’t </li></ul>
  38. 38. Don’t <ul><li>Spam them, you will be chastised publicly </li></ul><ul><li>Send anything without personalization </li></ul><ul><li>Lie and say you read their blog if you don’t </li></ul><ul><li>Ask for a link or a mention </li></ul>
  39. 39. Do
  40. 40. Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul>
  41. 41. Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul><li>Invite HONEST Feedback </li></ul>
  42. 42. Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul><li>Invite HONEST Feedback </li></ul><ul><li>Be real – joke with them </li></ul>
  43. 43. Do <ul><li>Flatter them – “We are writing because your blog is one of the most informative on ______ topic.” </li></ul><ul><li>Invite HONEST Feedback </li></ul><ul><li>Be real – joke with them </li></ul><ul><li>Link to them </li></ul>
  44. 44. What’s that to me?
  45. 45. Is blogger interaction relevant? <ul><li>A new blog every second </li></ul>
  46. 46. Is blogger interaction relevant? <ul><li>A new blog every second </li></ul><ul><li>Google “Roanoke Blog” – 1.1M searches per month </li></ul>
  47. 47. Is blogger interaction relevant? <ul><li>A new blog every second </li></ul><ul><li>Google “Roanoke Blog” – 1.1M searches per month </li></ul><ul><li>Windows Vista and Microsoft Office 2007 </li></ul>
  48. 48. Is blogging relevant? <ul><li>SEO </li></ul>
  49. 49. Is blogging relevant? <ul><li>SEO </li></ul><ul><li>User value </li></ul>
  50. 50. Is blogging relevant? <ul><li>SEO </li></ul><ul><li>User value </li></ul><ul><li>Great PR </li></ul>
  51. 51. Social Media IT’S CHANGING EVERYTHING. ARE YOU READY?

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