3 phases – (research) Know Your Market- Who are they? Where are they online? This defines which social strategies you’ll employ. \
User Twitter search, Google alerts, Yelp, Merchant Circle, and any sites that your market frequents. Is brand cleanup needed? Has anyone ever heard of your company? Are their pockets of interest somewhere online?
Define measurable goals. Start small, and set short term goals. Traffic is not an objective, but a result of successfully meeting an objective. Traffic doesn’t make anyone rich, just ask any site that’s been on the homepage of Digg.
Meta Search Pipe: http://pipes.yahoo.com/pipes/pipe.info?_id=nHNB8TJm3BGumlGA9YS63A Blog Search Pipe: http://pipes.yahoo.com/pipes/pipe.info?_id=zleB1ze82xGJa4CP0kqv4w Online Brand Protection: http://pipes.yahoo.com/pipes/pipe.info?_id=Jh95M3e_2xGvwTWd0kqv4w Social Media Pipe: http://pipes.yahoo.com/pipes/pipe.info?_id=f1ae63990f6d5b9e48ce807a77bb9995
Put your social media links everywhere: Email signature, business cards, homepage, blog posts, Newsletter signups, newsletters
you can launch a social media marketing campaign and get your product or msg out there, but if it doesn’t help your business, it’s a waste of your time
Using Social Media To Grow Your Small Business Robyn Tippins, Yahoo! Developer Network
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