Innovation and Strategy in Web 2.0: Application Marketing

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  • + duzins duzins 2 years ago
    What I hope you take away from this boring preso: You can launch a social media marketing campaign and get your product or msg out there by leveraging the reach and depth of yahoo’s audience (not just in the US) -- and you can build apps or other interesting experiences for your campaign using the Open APIs provided by YDN.
  • + duzins duzins 2 years ago
    Jim’s app goes viral. Everyone has it on their page and all is right in the world.
  • + duzins duzins 2 years ago
    Jim’s team releases the app.
  • + duzins duzins 2 years ago
    Designer emails partner support at YDN applicationsupport at yahoo-inc dot com. She may need to talk about rate limits, ask questions about syntax or just generally get an idea of what a certain API can do.
  • + duzins duzins 2 years ago
    Jim meets with his designer.
  • + duzins duzins 2 years ago
    When we left Jim, he was creating his app strategy.
  • + duzins duzins 2 years ago
    flickr: 792M calls per month
    There are three times more Yahoo! Finance users than people who take the New York subway on an average day.
    17.5 million Yahoo! Finance users in the US
    There are more Yahoo! Mail users than homes the US Post Office delivers mail to.
    Over 263 million Yahoo! Mail users worldwide
    Yahoo! Messenger user chats almost 12 times longer than on an average cell phone conversation.
  • + duzins duzins 2 years ago
    We’ve had a focus on open from the beginning: apache, perl, PHP, freeBSD. Open is our heritage/tradition, it’s core to who we are are and YDN is a perfect example of this.
  • + duzins duzins 2 years ago
    In last year we’ve tripled our investment in YDN
  • + duzins duzins 2 years ago
    Search APIs: drive 5-10% of total search volume
    Yahoo!’s Flickr API is the number 2 API in the world
    We serve over 1.1 billion Yahoo! User Interface (YUI) library files each week

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Innovation and Strategy in Web 2.0: Application Marketing - Presentation Transcript

  1. Innovation and Strategy In Web 2.0 Robyn Tippins Community Manager, YDN [email_address]
  2.  
  3.  
  4. Why?
  5. Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?
  6. Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?
  7. How?
  8. Viral
  9. Forced Invite
  10. Invite After Action
  11. Lifestream actions
  12. Lifestream actions
  13. Additional Efforts
  14.  
  15. 1:1
  16. Value
  17.  
  18. Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land
  19. Where?
  20.  
    • #1 in 7 verticals
    • 18 of Yahoo’s products are #1 or #2 in their category
    • 600M unique visitors a month, 260M signed in
    • 180B page views per month
    • 235B user minutes a month
    • Over 10B user relationships
  21. Yahoo! Developer Network
    • Created in early 2005 with the launch of Yahoo!’s first Search APIs
    • Over 30 APIs and web services offered today
    • Over 250k API keys issued
    • Key resources:
      • Documentation
      • Developer language centers
      • Message boards/forums
      • User interface patterns
      • Code samples and developer kits
      • Blog & video
  22. Developer Outreach 2008
    • Launches
      • OpenID
      • Flash Maps
      • Y!Live
      • Developer tools – R3
      • MyBlogLog API
      • Fire Eagle
      • Silverlight Developer Center
      • Taiwan Lifestyles API
      • Hot Jobs API
      • BrowserPlus
      • GeoPlanet
      • Address Book
      • SearchMonkey
      • Design Stencils
      • Blueprint (mobile)
      • BOSS
    • Original Content
      • 34 videos in YDN theater
      • 112 blog posts
    • Website Infrastructure
      • New website launch
      • Launch of unified message boards
      • CRM system deployment
    • Events produced and/or sponsored (partial list)
      • eTech
      • GSP
      • Memcached Hackathon
      • Hadoop Summit
      • YUI Party (Sunnyvale + London)
      • Mashup Camp
      • SxSW: core conversation on reputation and identity
      • BayCHI - social patterns talk
      • IA Summit
      • Brighton Barcamp (UK)
      • Social Innovation Camp (UK)
      • Over-the-air (UK)
      • Web 2.0 Expo
      • Where 2.0
      • Internet Identity Workshop (IIW)
      • Maker Day
      • Mapping Party (State of the Map)
      • Online Community Forum
      • BarCamp Northeast (UK)
      • London Web Week (UK)
      • 9 th Information Architecture Summit
      • Hadoop Meet-up
      • OAuth Summit
      • Asia Pacific Web Tech Conf (HK)
      • Aussie Girl Geek Dinner
      • Open Source Conference (Turkey)
      • SearchMonkey Launch Events (Paris + London)
      • OSCON
      • 360 Flex
      • Flashforward
  23. YDN Fall 2008 International Events
    • Europe
    • Hadoop user group, London
    • SearchMonkey event, Munich
    • Fronteers Conference, Amsterdam
    • dContruct, Brighton
    • Brighton and London Barcamps
    • Scripting Accessibility Hack Event, London
    • Flash on the Beach, Brighton
    • BOSS Developer Event
    • Canada and Mexico
    • “ Software Systems for the Internet” course at a Mexico City university
    • University Hack Day (@ Waterloo)
    • Turkey
    • RiaTalks Web Developer conference
    • IEEE meeting, Cukurova University
    • Romania
    • Semantic Web Lab
    • Wurbe Event
    • Online Coding Competition
    • SE Asia
    • Barcamp Manila
    • Developer’s Night at the Loof
    • Developer’s Night in Manila
    • Flex User Group
    • Vietnam ICT in Education
    • PHP Users Group, Singapore
    • BOSS Developer Event
    • LatAm
    • Refresh Miami local developer group
    • Brazil Open Hack Day
    • India
    • BOSS stealth mode launch
    • Open Hack Day in Q4
    • Korea
    • Hadoop community meeting
    • Y! Korea Map Day Conference
    • Taiwan
    • Open Hack Day
    • COSCUP
    • Open ID user group
    • Open Mail Hack Week
    • Australia
    • Squid-cache meetup
    • Tech Talks – University of NSW
    • Celebrate innovation
    • Share open technologies
    • Bring people together in the spirit of collaboration and fun
  24. Open HackDay by the numbers 12-13 14 300 30 8 2300+ th of September (Friday-Saturday) participating Yahoo! organizations hackers international attendees university hack day winners Flickr photos tagged OpenHack08 43 campsites
  25. Participating Y! Groups
  26. Example Participating Organizations
  27. Popular YDN Products YUI
    • Over 1.1 billion files served each week
    • Over 11,000 people registered in YUI forums
    flickr
    • Second most popular API in the world
    • Over 100K API keys issued
    Search
    • SearchMonkey: first developer access to search results pages
    • BOSS: full access to all search functionality
    Maps-Geo
    • Most popular Flash Maps API
    • Where-on-Earth IDs for every place on Earth
    Address Book
    • 500 million address books
    • 150 million unique users each month
  28. How We Help
  29.  
  30.  
  31.  
  32.  
  33.  
  34.  

+ duzinsduzins, 2 years ago

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