Innovation and Strategy in Web 2.0:  Application Marketing
Upcoming SlideShare
Loading in...5
×
 

Innovation and Strategy in Web 2.0: Application Marketing

on

  • 4,847 views

Gave a talk in Montreal on social networks, applications and marketing tips. It's heavy 'purple koolaide' but the middle part might be helpful to those of you working on viral apps. Great resources ...

Gave a talk in Montreal on social networks, applications and marketing tips. It's heavy 'purple koolaide' but the middle part might be helpful to those of you working on viral apps. Great resources on the topic include:

http://vimeo.com/942341
http://www.insidefacebook.com/category/advertising/
http://www.allfacebook.com/2007/07/the-top-5-viral-facebook-techniques/
http://searchengineland.com/how-to-create-a-viral-facebook-app-11827.php
http://www.appssavvy.com/?page=press
http://www.slideshare.net/charleneli/big-brands-facebook-demographics-case-studies-best-practices/

Recent Ads by Big Brands:
http://www.new.facebook.com/apps/application.php?id=24036526883&ref=s
http://www.new.facebook.com/apps/application.php?id=26954197697&b=&ref=pd_r_c
http://www.new.facebook.com/apps/application.php?id=17698694892
http://www.new.facebook.com/apps/application.php?id=6733823044&b=&ref=pd_r_c
http://www.moveon.org/networks.html
http://connect.redbullusa.com/#

Statistics

Views

Total Views
4,847
Views on SlideShare
4,836
Embed Views
11

Actions

Likes
4
Downloads
137
Comments
22

4 Embeds 11

http://www.slideshare.net 7
http://www.linkedin.com 2
http://localhost 1
http://www.lmodules.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

15 of 22 Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • What I hope you take away from this boring preso: You can launch a social media marketing campaign and get your product or msg out there by leveraging the reach and depth of yahoo’s audience (not just in the US) -- and you can build apps or other interesting experiences for your campaign using the Open APIs provided by YDN.
    Are you sure you want to
    Your message goes here
    Processing…
  • Jim’s app goes viral. Everyone has it on their page and all is right in the world.
    Are you sure you want to
    Your message goes here
    Processing…
  • Jim’s team releases the app.
    Are you sure you want to
    Your message goes here
    Processing…
  • Designer emails partner support at YDN applicationsupport at yahoo-inc dot com. She may need to talk about rate limits, ask questions about syntax or just generally get an idea of what a certain API can do.
    Are you sure you want to
    Your message goes here
    Processing…
  • Jim meets with his designer.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Innovation and Strategy in Web 2.0:  Application Marketing Innovation and Strategy in Web 2.0: Application Marketing Presentation Transcript

  • Innovation and Strategy In Web 2.0 Robyn Tippins Community Manager, YDN [email_address]
  •  
  •   View slide
  • Why? View slide
  • Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?
  • Source: Universal McCann Wave 3 (April 2008) 83% 55% Where are your customers?
  • How?
  • Viral
  • Forced Invite
  • Invite After Action
  • Lifestream actions
  • Lifestream actions
  • Additional Efforts
  •  
  • 1:1
  • Value
  •  
  • Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land
  • Where?
  •  
    • #1 in 7 verticals
    • 18 of Yahoo’s products are #1 or #2 in their category
    • 600M unique visitors a month, 260M signed in
    • 180B page views per month
    • 235B user minutes a month
    • Over 10B user relationships
  • Yahoo! Developer Network
    • Created in early 2005 with the launch of Yahoo!’s first Search APIs
    • Over 30 APIs and web services offered today
    • Over 250k API keys issued
    • Key resources:
      • Documentation
      • Developer language centers
      • Message boards/forums
      • User interface patterns
      • Code samples and developer kits
      • Blog & video
  • Developer Outreach 2008
    • Launches
      • OpenID
      • Flash Maps
      • Y!Live
      • Developer tools – R3
      • MyBlogLog API
      • Fire Eagle
      • Silverlight Developer Center
      • Taiwan Lifestyles API
      • Hot Jobs API
      • BrowserPlus
      • GeoPlanet
      • Address Book
      • SearchMonkey
      • Design Stencils
      • Blueprint (mobile)
      • BOSS
    • Original Content
      • 34 videos in YDN theater
      • 112 blog posts
    • Website Infrastructure
      • New website launch
      • Launch of unified message boards
      • CRM system deployment
    • Events produced and/or sponsored (partial list)
      • eTech
      • GSP
      • Memcached Hackathon
      • Hadoop Summit
      • YUI Party (Sunnyvale + London)
      • Mashup Camp
      • SxSW: core conversation on reputation and identity
      • BayCHI - social patterns talk
      • IA Summit
      • Brighton Barcamp (UK)
      • Social Innovation Camp (UK)
      • Over-the-air (UK)
      • Web 2.0 Expo
      • Where 2.0
      • Internet Identity Workshop (IIW)
      • Maker Day
      • Mapping Party (State of the Map)
      • Online Community Forum
      • BarCamp Northeast (UK)
      • London Web Week (UK)
      • 9 th Information Architecture Summit
      • Hadoop Meet-up
      • OAuth Summit
      • Asia Pacific Web Tech Conf (HK)
      • Aussie Girl Geek Dinner
      • Open Source Conference (Turkey)
      • SearchMonkey Launch Events (Paris + London)
      • OSCON
      • 360 Flex
      • Flashforward
  • YDN Fall 2008 International Events
    • Europe
    • Hadoop user group, London
    • SearchMonkey event, Munich
    • Fronteers Conference, Amsterdam
    • dContruct, Brighton
    • Brighton and London Barcamps
    • Scripting Accessibility Hack Event, London
    • Flash on the Beach, Brighton
    • BOSS Developer Event
    • Canada and Mexico
    • “ Software Systems for the Internet” course at a Mexico City university
    • University Hack Day (@ Waterloo)
    • Turkey
    • RiaTalks Web Developer conference
    • IEEE meeting, Cukurova University
    • Romania
    • Semantic Web Lab
    • Wurbe Event
    • Online Coding Competition
    • SE Asia
    • Barcamp Manila
    • Developer’s Night at the Loof
    • Developer’s Night in Manila
    • Flex User Group
    • Vietnam ICT in Education
    • PHP Users Group, Singapore
    • BOSS Developer Event
    • LatAm
    • Refresh Miami local developer group
    • Brazil Open Hack Day
    • India
    • BOSS stealth mode launch
    • Open Hack Day in Q4
    • Korea
    • Hadoop community meeting
    • Y! Korea Map Day Conference
    • Taiwan
    • Open Hack Day
    • COSCUP
    • Open ID user group
    • Open Mail Hack Week
    • Australia
    • Squid-cache meetup
    • Tech Talks – University of NSW
    • Celebrate innovation
    • Share open technologies
    • Bring people together in the spirit of collaboration and fun
  • Open HackDay by the numbers 12-13 14 300 30 8 2300+ th of September (Friday-Saturday) participating Yahoo! organizations hackers international attendees university hack day winners Flickr photos tagged OpenHack08 43 campsites
  • Participating Y! Groups
  • Example Participating Organizations
  • Popular YDN Products YUI
    • Over 1.1 billion files served each week
    • Over 11,000 people registered in YUI forums
    flickr
    • Second most popular API in the world
    • Over 100K API keys issued
    Search
    • SearchMonkey: first developer access to search results pages
    • BOSS: full access to all search functionality
    Maps-Geo
    • Most popular Flash Maps API
    • Where-on-Earth IDs for every place on Earth
    Address Book
    • 500 million address books
    • 150 million unique users each month
  • How We Help
  •  
  •  
  •  
  •  
  •  
  •