Innovation and Community

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I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.

I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.

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  • What comes to mind when I say innovation? Companies? Products? People?

Transcript

  • 1. Innovation Robyn Tippins
  • 2. Credit Cards Power Bars Disposable Diapers Paper Plates The Dollar Store Yankee Candle XM Radio AOL Blogger Friendster Wikipedia Airline Miles Grocery Buggies Patagonia CSS
  • 3. Innovation ≠ Success
  • 4. Small But Vital Shifts
  • 5.
    • Great Sign
    • Brand Standards
    • Indoor pools
    • Gulf Oil partnership
  • 6. Drive/Passion
  • 7.
    • Willing to make radical changes to improve bottom line
    • Willing to risk entire business relationship to succeed
    • Trial and Error
    • Doesn’t lose sight of overall goal
  • 8. Influence
  • 9. Building Communities Photo by Cammy Ambrosini
  • 10. Community Hasn’t Changed
    • No longer defined by geography
    • Wikipedia Debate - ‘virtual community’
    • Only the tools have changed
  • 11. Facebook and Microsoft
    • 240M
    • 1.6% investment
    • 50M+ Active Users
  • 12. MySpace and Google
    • 900M
    • Ad Serving Only
    • 200M+ Registered Members
  • 13.  
  • 14.  
  • 15.  
  • 16. How?
  • 17. 5 Ways To Effectively Nurture Your Online Community
    • Straight Talk
    • Use Them
    • See and Be Seen
    • Tweak 3
    • Golden Rule
  • 18. Straight Talk
  • 19.  
  • 20.  
  • 21.  
  • 22. Spammers: Piss Off
  • 23. Spammers: Piss Off Slow Down Rockstar!
  • 24. Spammers: Piss Off Done :) Slow Down Rockstar!
  • 25. Other Companies
    • Ing
    • Burger King
  • 26. Use Them
  • 27.  
  • 28.  
  • 29. Suggestions
    • Wiki
    • Suggestion Board
    • Message Board
    • Email List
    • Blog
  • 30.  
  • 31. See and Be Seen
  • 32.  
  • 33. Visibility
    • Conferences
    • Blogs
    • Message Boards*
    • Host Events
    • MSM
  • 34. Tweak 3
  • 35. Tweak 3
    • Tweak FAQs regularly
    • Create great tutorials
    • Tweak site in answer to questions
  • 36. Golden Rule
  • 37. Golden Rule
    • Bribe Them
  • 38.  
  • 39. Golden Rule
    • Bribe Them
    • Fast Response
  • 40.  
  • 41. Golden Rule
    • Bribe Them
    • Fast Response
    • Admit Faults
  • 42.  
  • 43. Golden Rule
    • Bribe Them
    • Fast Response
    • Admit Faults
    • Do It For Them
  • 44.  
  • 45. Golden Rule
    • Bribe Them
    • Fast Response
    • Admit Faults
    • Do It For Them
  • 46.  
  • 47.  
  • 48.  
  • 49. Photo by Stephen Eastop
  • 50. Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com