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Innovation and Community

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I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.

I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.

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  • What comes to mind when I say innovation? Companies? Products? People?
  • Transcript

    • 1. Innovation Robyn Tippins
    • 2. Credit Cards Power Bars Disposable Diapers Paper Plates The Dollar Store Yankee Candle XM Radio AOL Blogger Friendster Wikipedia Airline Miles Grocery Buggies Patagonia CSS
    • 3. Innovation ≠ Success
    • 4. Small But Vital Shifts
    • 5.
      • Great Sign
      • Brand Standards
      • Indoor pools
      • Gulf Oil partnership
    • 6. Drive/Passion
    • 7.
      • Willing to make radical changes to improve bottom line
      • Willing to risk entire business relationship to succeed
      • Trial and Error
      • Doesn’t lose sight of overall goal
    • 8. Influence
    • 9. Building Communities Photo by Cammy Ambrosini
    • 10. Community Hasn’t Changed
      • No longer defined by geography
      • Wikipedia Debate - ‘virtual community’
      • Only the tools have changed
    • 11. Facebook and Microsoft
      • 240M
      • 1.6% investment
      • 50M+ Active Users
    • 12. MySpace and Google
      • 900M
      • Ad Serving Only
      • 200M+ Registered Members
    • 13.  
    • 14.  
    • 15.  
    • 16. How?
    • 17. 5 Ways To Effectively Nurture Your Online Community
      • Straight Talk
      • Use Them
      • See and Be Seen
      • Tweak 3
      • Golden Rule
    • 18. Straight Talk
    • 19.  
    • 20.  
    • 21.  
    • 22. Spammers: Piss Off
    • 23. Spammers: Piss Off Slow Down Rockstar!
    • 24. Spammers: Piss Off Done :) Slow Down Rockstar!
    • 25. Other Companies
      • Ing
      • Burger King
    • 26. Use Them
    • 27.  
    • 28.  
    • 29. Suggestions
      • Wiki
      • Suggestion Board
      • Message Board
      • Email List
      • Blog
    • 30.  
    • 31. See and Be Seen
    • 32.  
    • 33. Visibility
      • Conferences
      • Blogs
      • Message Boards*
      • Host Events
      • MSM
    • 34. Tweak 3
    • 35. Tweak 3
      • Tweak FAQs regularly
      • Create great tutorials
      • Tweak site in answer to questions
    • 36. Golden Rule
    • 37. Golden Rule
      • Bribe Them
    • 38.  
    • 39. Golden Rule
      • Bribe Them
      • Fast Response
    • 40.  
    • 41. Golden Rule
      • Bribe Them
      • Fast Response
      • Admit Faults
    • 42.  
    • 43. Golden Rule
      • Bribe Them
      • Fast Response
      • Admit Faults
      • Do It For Them
    • 44.  
    • 45. Golden Rule
      • Bribe Them
      • Fast Response
      • Admit Faults
      • Do It For Them
    • 46.  
    • 47.  
    • 48.  
    • 49. Photo by Stephen Eastop
    • 50. Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com

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