Innovation Robyn Tippins

Credit Cards Power Bars Disposable Diapers Paper Plates The Dollar Store Yankee Candle XM Radio AOL Blogger Friendster Wikipedia Airline Miles Grocery Buggies Patagonia CSS

Innovation ≠ Success

Small But Vital Shifts

Great Sign Brand Standards Indoor pools Gulf Oil partnership

Great Sign

Brand Standards

Indoor pools

Gulf Oil partnership

Drive/Passion

Willing to make radical changes to improve bottom line Willing to risk entire business relationship to succeed Trial and Error Doesn’t lose sight of overall goal

Willing to make radical changes to improve bottom line

Willing to risk entire business relationship to succeed

Trial and Error

Doesn’t lose sight of overall goal

Influence

Building Communities Photo by Cammy Ambrosini

Community Hasn’t Changed No longer defined by geography Wikipedia Debate - ‘virtual community’ Only the tools have changed

No longer defined by geography

Wikipedia Debate - ‘virtual community’

Only the tools have changed

Facebook and Microsoft 240M 1.6% investment 50M+ Active Users

240M

1.6% investment

50M+ Active Users

MySpace and Google 900M Ad Serving Only 200M+ Registered Members

900M

Ad Serving Only

200M+ Registered Members

How?

5 Ways To Effectively Nurture Your Online Community Straight Talk Use Them See and Be Seen Tweak 3 Golden Rule

Straight Talk

Use Them

See and Be Seen

Tweak 3

Golden Rule

Straight Talk

Spammers: Piss Off

Spammers: Piss Off Slow Down Rockstar!

Spammers: Piss Off Done :) Slow Down Rockstar!

Other Companies Ing Burger King

Ing

Burger King

Use Them

Suggestions Wiki Suggestion Board Message Board Email List Blog

Wiki

Suggestion Board

Message Board

Email List

Blog

See and Be Seen

Visibility Conferences Blogs Message Boards* Host Events MSM

Conferences

Blogs

Message Boards*

Host Events

MSM

Tweak 3

Tweak 3 Tweak FAQs regularly Create great tutorials Tweak site in answer to questions

Tweak FAQs regularly

Create great tutorials

Tweak site in answer to questions

Golden Rule

Golden Rule Bribe Them

Bribe Them

Golden Rule Bribe Them Fast Response

Bribe Them

Fast Response

Golden Rule Bribe Them Fast Response Admit Faults

Bribe Them

Fast Response

Admit Faults

Golden Rule Bribe Them Fast Response Admit Faults Do It For Them

Bribe Them

Fast Response

Admit Faults

Do It For Them

Golden Rule Bribe Them Fast Response Admit Faults Do It For Them

Bribe Them

Fast Response

Admit Faults

Do It For Them

Photo by Stephen Eastop

Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com