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Innovation and Community
 

Innovation and Community

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I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.

I gave this talk at Bowling Green University, as a part of the 3rd Annual Conference on Global Competitiveness.

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  • What comes to mind when I say innovation? Companies? Products? People?

Innovation and Community Innovation and Community Presentation Transcript

  • Innovation Robyn Tippins
  • Credit Cards Power Bars Disposable Diapers Paper Plates The Dollar Store Yankee Candle XM Radio AOL Blogger Friendster Wikipedia Airline Miles Grocery Buggies Patagonia CSS
  • Innovation ≠ Success
  • Small But Vital Shifts
    • Great Sign
    • Brand Standards
    • Indoor pools
    • Gulf Oil partnership
  • Drive/Passion
    • Willing to make radical changes to improve bottom line
    • Willing to risk entire business relationship to succeed
    • Trial and Error
    • Doesn’t lose sight of overall goal
  • Influence
  • Building Communities Photo by Cammy Ambrosini
  • Community Hasn’t Changed
    • No longer defined by geography
    • Wikipedia Debate - ‘virtual community’
    • Only the tools have changed
  • Facebook and Microsoft
    • 240M
    • 1.6% investment
    • 50M+ Active Users
  • MySpace and Google
    • 900M
    • Ad Serving Only
    • 200M+ Registered Members
  •  
  •  
  •  
  • How?
  • 5 Ways To Effectively Nurture Your Online Community
    • Straight Talk
    • Use Them
    • See and Be Seen
    • Tweak 3
    • Golden Rule
  • Straight Talk
  •  
  •  
  •  
  • Spammers: Piss Off
  • Spammers: Piss Off Slow Down Rockstar!
  • Spammers: Piss Off Done :) Slow Down Rockstar!
  • Other Companies
    • Ing
    • Burger King
  • Use Them
  •  
  •  
  • Suggestions
    • Wiki
    • Suggestion Board
    • Message Board
    • Email List
    • Blog
  •  
  • See and Be Seen
  •  
  • Visibility
    • Conferences
    • Blogs
    • Message Boards*
    • Host Events
    • MSM
  • Tweak 3
  • Tweak 3
    • Tweak FAQs regularly
    • Create great tutorials
    • Tweak site in answer to questions
  • Golden Rule
  • Golden Rule
    • Bribe Them
  •  
  • Golden Rule
    • Bribe Them
    • Fast Response
  •  
  • Golden Rule
    • Bribe Them
    • Fast Response
    • Admit Faults
  •  
  • Golden Rule
    • Bribe Them
    • Fast Response
    • Admit Faults
    • Do It For Them
  •  
  • Golden Rule
    • Bribe Them
    • Fast Response
    • Admit Faults
    • Do It For Them
  •  
  •  
  •  
  • Photo by Stephen Eastop
  • Robyn Tippins Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: [email_address] Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins Community Manager Yahoo! Developer Network developer.yahoo.com