Building Communities In A Web 2.0 World

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These are the slide from a talk I gave on 11/14/07 in Montreal, CA at Webcom-Montreal (webcom-montreal.com).

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  • Building Communities In A Web 2.0 World

    1. 1. Building Communities In A Web 2.0 World Photo by Cammy Ambrosini
    2. 2. Community Hasn’t Changed
    3. 3. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul>
    4. 4. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul>
    5. 5. Community Hasn’t Changed <ul><li>No longer defined by geography </li></ul><ul><li>Wikipedia Debate - ‘virtual community’ </li></ul><ul><li>Only the tools have changed </li></ul>
    6. 6. Photo by Crow Girl
    7. 7. Photo by Ramzi Hashisho
    8. 8. <ul><li>RL </li></ul>
    9. 9. <ul><li>;) </li></ul>
    10. 11. and Microsoft
    11. 12. and Microsoft <ul><li>240M </li></ul>
    12. 13. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul>and Microsoft
    13. 14. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>and Microsoft
    14. 15. <ul><li>240M </li></ul><ul><li>1.6% investment </li></ul><ul><li>50M+ Active Users </li></ul>and Microsoft
    15. 16. and Google
    16. 17. and Google <ul><li>900M </li></ul>
    17. 18. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul>and Google
    18. 19. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>and Google
    19. 20. <ul><li>900M </li></ul><ul><li>Ad Serving Only </li></ul><ul><li>200M+ Registered Members </li></ul>and Google
    20. 24. But how do you achieve success at building or growing your own community online?
    21. 25. 5 Ways To Effectively Nurture Your Online Community
    22. 26. <ul><li>Straight Talk </li></ul>5 Ways To Effectively Nurture Your Online Community
    23. 30. Spammers: Piss Off
    24. 31. Spammers: Piss Off Slow Down Rockstar!
    25. 32. Spammers: Piss Off Done :) Slow Down Rockstar!
    26. 33. Ing Burger King
    27. 34. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul>5 Ways To Effectively Nurture Your Online Community
    28. 37. Suggestions <ul><li>Wiki </li></ul><ul><li>Suggestion Board </li></ul><ul><li>Message Board </li></ul><ul><li>Email List </li></ul><ul><li>Blog </li></ul>
    29. 41. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul>5 Ways To Effectively Nurture Your Online Community
    30. 42. Mario Sundar, LinkedIN Photo by Matthew Homann
    31. 44. Visibility <ul><li>Conferences </li></ul><ul><li>Blogs </li></ul><ul><li>Message Boards* </li></ul><ul><li>Host Events </li></ul><ul><li>MSM </li></ul>
    32. 45. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul>5 Ways To Effectively Nurture Your Online Community
    33. 46. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul>
    34. 47. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul>
    35. 48. Tweaks 3 <ul><li>Tweak FAQs regularly </li></ul><ul><li>Create great tutorials </li></ul><ul><li>Tweak site in answer to questions </li></ul>
    36. 49. RedLightCenter.com
    37. 50. <ul><li>Straight Talk </li></ul><ul><li>Use Them </li></ul><ul><li>See and Be Seen </li></ul><ul><li>Tweak 3 </li></ul><ul><li>Golden Rule </li></ul>5 Ways To Effectively Nurture Your Online Community
    38. 51. Golden Rule
    39. 52. Golden Rule <ul><li>Bribe Them </li></ul>
    40. 54. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul>
    41. 56. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul>
    42. 59. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul>
    43. 61. Golden Rule <ul><li>Bribe Them </li></ul><ul><li>Fast Response </li></ul><ul><li>Admit Faults </li></ul><ul><li>Do It For Them </li></ul><ul><li>Keep It Simple </li></ul>
    44. 65. Photo by Stephen Eastop

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