Applications, Lifestreams and Your Company

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Marketing Socially Robyn Tippins Community Manager, YDN rtippins@yahoo-inc.com 1
Why?
Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)
Where are your customers? 83% 55% Source: Universal McCann Wave 3 (April 2008)
How?
Viral
Forced Invite
Invite After Action
Lifestream actions
Lifestream actions
1:1
Value
Objective "You can build a great application that is used by millions of people, but if it doesn’t help you with your business, what’s the point?" Neil Patel, Search Engine Land
Awareness/PR
Traffic
Money
Mone y
Where?
• #1 in 7 verticals • 18 of Yahoo’s products are #1 or #2 in their category • 600M unique visitors a month, 260M signed in • 180B page views per month • 235B user minutes a month • Over 10B user relationships
Robyn Tippins Community Manager Yahoo! Developer Network developer.yahoo.com Sleepyblogger.com | Gamingandtech.com Twitter: duzins Email: robyn@sleepyblogger.com Phone: 510-579-5558 YIM: therealrobyntippins | AIM: robyntippins