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Kartaca magento-en presentation

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E-commerce with magento presentation

E-commerce with magento presentation

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  • 1. E-Commerce with Magento Tugay Özgirgin & Zafer Düzen07.03.2012 Kartaca
  • 2. Outline• Who we are ?• Magento• Demo• Questions ???07.03.2012 Kartaca
  • 3. Who we are?• Mobile Services• E-Commerce• End-User Portals• Consultancy• Open Source Software• Parkyeri07.03.2012 Kartaca
  • 4. Magento Magento ?07.03.2012 Kartaca
  • 5. Magento07.03.2012 Kartaca
  • 6. Magento Why Magento?07.03.2012 Kartaca
  • 7. Magento FeaturesMarketing, Promotions and Conversion Tools Related products, up-sells and cross-sells Flexible coupons Multi-tier pricing for quantity discounts Minimum Advertised Price Customer groups Product bundles Recently viewed and compared products Google Website Optimizer integration Free shipping options Polls Newsletter management 07.03.2012 Kartaca
  • 8. Magento FeaturesSearch Engine Optimization 100% search engine friendly Google Site Map Search engine friendly URL’s URL rewrites give full control of URL’s Meta-information for products, categories and content pages Auto-generated site map for display on site Auto-generated popular search terms page Google Content API for shopping 07.03.2012 Kartaca
  • 9. Magento FeaturesSite ManagementControl multiple websites and stores from one administrationAdministration permission system roles and usersFully 100% customizable design using templatesSupport for multiple languages and currencies.Web Services APIEasy integration between Magento and third-party applicationsTax rates per location, product type or customer groupBatch import and export of catalog and customer information 07.03.2012 Kartaca
  • 10. Magento FeaturesCatalog Management Simple, configurable (size, color), bundled and grouped products Create different price points for different customer groups Virtual products Downloadable/digital products with samples Unlimited product attributes Automatic image resizing and watermarking Search results rewrites and redirects Customer sorting – define attributes for customer sorting on category(price, brand, etc.) RSS feed for low inventory alerts 07.03.2012 Kartaca
  • 11. Magento FeaturesCatalog Browsing Layered / faceted navigation for filtering of products in categories Static block tool to create category landing pages Product comparisons with history Breadcrumbs Popular search terms cloud Recently viewed products Product listing in grid or list format Configurable search with auto-suggested terms 07.03.2012 Kartaca
  • 12. Magento FeaturesProduct Browsing Multiple images per product Product image zoom-in capability Related products Stock availability Multi-tier pricing upsell Product option selection Grouped products view Add to wish list Send to a friend with email Share on Facebook 07.03.2012 Kartaca
  • 13. Magento FeaturesCheckout, Payment and ShippingOne-page checkoutGuest checkout and checkout with account to use address bookShipping to multiple addresses in one orderOption for account creation at beginning of checkoutSSL security support for orders on both frontend and back-endSaved shopping cartAccept gift messages per order and per itemShopping cart with tax and shipping estimatesIntegration with Amazon Payments and PayPal gatewaysIntegration with Authorize.net and Google CheckoutShipping integration with label printing 07.03.2012 Kartaca
  • 14. Magento FeaturesOrder ManagementView, edit, create and fulfill orders from the admin panelCreate one or multiple invoices, shipmentsPrint invoices, packing slips and shipping labelsCustomized Order Status - tracking an orderCreate re-orders for customers from the administration panelEmail notifications of ordersRSS feed of new orders 07.03.2012 Kartaca
  • 15. Magento FeaturesCustomer AccountsAccount dashboardAddress book with unlimited addressesWish list with ability to add commentsOrder status and historyRe-orders from accountRecently ordered itemsDefault billing and shipping addressesEmail or send RSS feed of wish listNewsletter subscription managementProduct reviews submittedProduct tags submittedDownloadable/digital products 07.03.2012 Kartaca
  • 16. Magento FeaturesCustomer ServiceContact Us formCreate and edit orders from the admin panelFeature-rich customer accountsOrder history with status updatesOrder tracking from accountPassword reset email from front-end and admin panelOrder and account update emailsCustomizable transactional emails 07.03.2012 Kartaca
  • 17. Magento FeaturesInternational SupportSupport for localization, multiple currencies and tax ratesSupport for accented characters and right to left text 07.03.2012 Kartaca
  • 18. Magento FeaturesMobile CommerceSupport for native applications on iPhone and Android mobile devicesOne admin panel for multiple devices Seamless integration with your current product catalog, CMS and storeconfigurationsSupport for a wide range of checkout capabilitiesMobile HTML5 - quickly and easily create a storefrontUser-friendly search and results displayClean display of product detail pagesPinch, multi-touch and scaling imagesEasy swipe between product imagesZoom capabilitiesCross-sell and up-sell capabilitiesDrag-and-drop of products to the shopping cart 07.03.2012 Kartaca
  • 19. Magento FeaturesAnalytics and ReportingIntegrated with Google AnalyticsAdmin dashboard for report overviewSales report, Tax reportAbandoned shopping cart reportBest viewed products reportBest purchased products reportLow stock reportSearch terms reportProduct reviews reportTags reportCoupon usage reportTotal sales invoicedTotal sales refunded 07.03.2012 Kartaca
  • 20. Magento Technical Background Zend Framework  PHP  Mysql, InnoDB storage engine  Entity-attribute-value model  Prototype, ExtJS  Ajax  XML, SOAP, Curl 07.03.2012 Kartaca
  • 21. Magento Technical Background Multiple Site  Module Structure  Code Structure  Plugins 07.03.2012 Kartaca
  • 22. Multiple Website Structure19.10.2012 Kartaca
  • 23. Magento Features •Out of the box •Magento Go/U •Magento Connect07.03.2012 Kartaca
  • 24. Magento Modules •Module Structure •Creating Modules •Automatic modul creation tools07.03.2012 Kartaca
  • 25. Magento Magento Theme? How ?19.10.2012 Kartaca
  • 26. Magento Theme Interface19.10.2012 Kartaca
  • 27. Magento Theme – Structural Block19.10.2012 Kartaca
  • 28. Magento Theme – Content Blocks19.10.2012 Kartaca
  • 29. Debugging19.10.2012 Kartaca
  • 30. Making Money with Magento •Creating e-commerce websites •Creating and selling themes •Creating modules07.03.2012 Kartaca
  • 31. Magento Site Statistics07.03.2012 Kartaca
  • 32. Magento Site Statistics07.03.2012 Kartaca
  • 33. Magento Hosting Providers07.03.2012 Kartaca
  • 34. Entegration with Turkey Cons -Turkish translation -Compatible POS -Cargo entegration -Customer Model -Know-how07.03.2012 Kartaca
  • 35. Magento WebsitesWebsites in Turkey * www.genpa.com.tr (Kartaca) * www.uspoloassn.com * www.lidyana.com * www.annelutfen.com * www.bonnyfood.com.tr * www.penti.com * www.comfydesk.com.tr * www.sevil.com.tr07.03.2012 Kartaca
  • 36. Magento WebsitesPopular brands which use MagentoMagento1. Ford2. Samsung3. Fox Connect4. Olympus5. Bloom6. Fiji Water7. Papyrus8. Vizio9. Kipling10.Golfsmith 07.03.2012 Kartaca
  • 37. Magento Demo http://www.magentocommerce.com/demo07.03.2012 Kartaca
  • 38. Thanks Tugay Özgirgin Zafer Düzen Questions ??? tugay.ozgirgin@kartaca.com zafer.duzen@kartaca.com07.03.2012 Kartaca