Kartaca magento-en presentation


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E-commerce with magento presentation

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Kartaca magento-en presentation

  1. 1. E-Commerce with Magento Tugay Özgirgin & Zafer Düzen07.03.2012 Kartaca
  2. 2. Outline• Who we are ?• Magento• Demo• Questions ???07.03.2012 Kartaca
  3. 3. Who we are?• Mobile Services• E-Commerce• End-User Portals• Consultancy• Open Source Software• Parkyeri07.03.2012 Kartaca
  4. 4. Magento Magento ?07.03.2012 Kartaca
  5. 5. Magento07.03.2012 Kartaca
  6. 6. Magento Why Magento?07.03.2012 Kartaca
  7. 7. Magento FeaturesMarketing, Promotions and Conversion Tools Related products, up-sells and cross-sells Flexible coupons Multi-tier pricing for quantity discounts Minimum Advertised Price Customer groups Product bundles Recently viewed and compared products Google Website Optimizer integration Free shipping options Polls Newsletter management 07.03.2012 Kartaca
  8. 8. Magento FeaturesSearch Engine Optimization 100% search engine friendly Google Site Map Search engine friendly URL’s URL rewrites give full control of URL’s Meta-information for products, categories and content pages Auto-generated site map for display on site Auto-generated popular search terms page Google Content API for shopping 07.03.2012 Kartaca
  9. 9. Magento FeaturesSite ManagementControl multiple websites and stores from one administrationAdministration permission system roles and usersFully 100% customizable design using templatesSupport for multiple languages and currencies.Web Services APIEasy integration between Magento and third-party applicationsTax rates per location, product type or customer groupBatch import and export of catalog and customer information 07.03.2012 Kartaca
  10. 10. Magento FeaturesCatalog Management Simple, configurable (size, color), bundled and grouped products Create different price points for different customer groups Virtual products Downloadable/digital products with samples Unlimited product attributes Automatic image resizing and watermarking Search results rewrites and redirects Customer sorting – define attributes for customer sorting on category(price, brand, etc.) RSS feed for low inventory alerts 07.03.2012 Kartaca
  11. 11. Magento FeaturesCatalog Browsing Layered / faceted navigation for filtering of products in categories Static block tool to create category landing pages Product comparisons with history Breadcrumbs Popular search terms cloud Recently viewed products Product listing in grid or list format Configurable search with auto-suggested terms 07.03.2012 Kartaca
  12. 12. Magento FeaturesProduct Browsing Multiple images per product Product image zoom-in capability Related products Stock availability Multi-tier pricing upsell Product option selection Grouped products view Add to wish list Send to a friend with email Share on Facebook 07.03.2012 Kartaca
  13. 13. Magento FeaturesCheckout, Payment and ShippingOne-page checkoutGuest checkout and checkout with account to use address bookShipping to multiple addresses in one orderOption for account creation at beginning of checkoutSSL security support for orders on both frontend and back-endSaved shopping cartAccept gift messages per order and per itemShopping cart with tax and shipping estimatesIntegration with Amazon Payments and PayPal gatewaysIntegration with Authorize.net and Google CheckoutShipping integration with label printing 07.03.2012 Kartaca
  14. 14. Magento FeaturesOrder ManagementView, edit, create and fulfill orders from the admin panelCreate one or multiple invoices, shipmentsPrint invoices, packing slips and shipping labelsCustomized Order Status - tracking an orderCreate re-orders for customers from the administration panelEmail notifications of ordersRSS feed of new orders 07.03.2012 Kartaca
  15. 15. Magento FeaturesCustomer AccountsAccount dashboardAddress book with unlimited addressesWish list with ability to add commentsOrder status and historyRe-orders from accountRecently ordered itemsDefault billing and shipping addressesEmail or send RSS feed of wish listNewsletter subscription managementProduct reviews submittedProduct tags submittedDownloadable/digital products 07.03.2012 Kartaca
  16. 16. Magento FeaturesCustomer ServiceContact Us formCreate and edit orders from the admin panelFeature-rich customer accountsOrder history with status updatesOrder tracking from accountPassword reset email from front-end and admin panelOrder and account update emailsCustomizable transactional emails 07.03.2012 Kartaca
  17. 17. Magento FeaturesInternational SupportSupport for localization, multiple currencies and tax ratesSupport for accented characters and right to left text 07.03.2012 Kartaca
  18. 18. Magento FeaturesMobile CommerceSupport for native applications on iPhone and Android mobile devicesOne admin panel for multiple devices Seamless integration with your current product catalog, CMS and storeconfigurationsSupport for a wide range of checkout capabilitiesMobile HTML5 - quickly and easily create a storefrontUser-friendly search and results displayClean display of product detail pagesPinch, multi-touch and scaling imagesEasy swipe between product imagesZoom capabilitiesCross-sell and up-sell capabilitiesDrag-and-drop of products to the shopping cart 07.03.2012 Kartaca
  19. 19. Magento FeaturesAnalytics and ReportingIntegrated with Google AnalyticsAdmin dashboard for report overviewSales report, Tax reportAbandoned shopping cart reportBest viewed products reportBest purchased products reportLow stock reportSearch terms reportProduct reviews reportTags reportCoupon usage reportTotal sales invoicedTotal sales refunded 07.03.2012 Kartaca
  20. 20. Magento Technical Background Zend Framework  PHP  Mysql, InnoDB storage engine  Entity-attribute-value model  Prototype, ExtJS  Ajax  XML, SOAP, Curl 07.03.2012 Kartaca
  21. 21. Magento Technical Background Multiple Site  Module Structure  Code Structure  Plugins 07.03.2012 Kartaca
  22. 22. Multiple Website Structure19.10.2012 Kartaca
  23. 23. Magento Features •Out of the box •Magento Go/U •Magento Connect07.03.2012 Kartaca
  24. 24. Magento Modules •Module Structure •Creating Modules •Automatic modul creation tools07.03.2012 Kartaca
  25. 25. Magento Magento Theme? How ?19.10.2012 Kartaca
  26. 26. Magento Theme Interface19.10.2012 Kartaca
  27. 27. Magento Theme – Structural Block19.10.2012 Kartaca
  28. 28. Magento Theme – Content Blocks19.10.2012 Kartaca
  29. 29. Debugging19.10.2012 Kartaca
  30. 30. Making Money with Magento •Creating e-commerce websites •Creating and selling themes •Creating modules07.03.2012 Kartaca
  31. 31. Magento Site Statistics07.03.2012 Kartaca
  32. 32. Magento Site Statistics07.03.2012 Kartaca
  33. 33. Magento Hosting Providers07.03.2012 Kartaca
  34. 34. Entegration with Turkey Cons -Turkish translation -Compatible POS -Cargo entegration -Customer Model -Know-how07.03.2012 Kartaca
  35. 35. Magento WebsitesWebsites in Turkey * www.genpa.com.tr (Kartaca) * www.uspoloassn.com * www.lidyana.com * www.annelutfen.com * www.bonnyfood.com.tr * www.penti.com * www.comfydesk.com.tr * www.sevil.com.tr07.03.2012 Kartaca
  36. 36. Magento WebsitesPopular brands which use MagentoMagento1. Ford2. Samsung3. Fox Connect4. Olympus5. Bloom6. Fiji Water7. Papyrus8. Vizio9. Kipling10.Golfsmith 07.03.2012 Kartaca
  37. 37. Magento Demo http://www.magentocommerce.com/demo07.03.2012 Kartaca
  38. 38. Thanks Tugay Özgirgin Zafer Düzen Questions ??? tugay.ozgirgin@kartaca.com zafer.duzen@kartaca.com07.03.2012 Kartaca