Tienmarketingonlinesharecomaxmarktingplan0709period

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Chien luoc marketing mau
http://tienmarketingonline.blogspot.com

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Tienmarketingonlinesharecomaxmarktingplan0709period

  1. 1. Project: Comax Marketing Plan In Vietnam Period: 2007 - 2009 C.E.O: Duephen Sinothok Marketing Manager: Tien Pham Duy Website: www.comax.co.th Blog: http://tienmarketingonline.blogspot.com
  2. 2. Leading No.1 for printing inks supply completely all printing system in Vietnam. Total Solution leader for Wide Format Printing Machine and advertisement accessories in Vietnam.
  3. 3. Establish COMAX + Free jet brand as the wellreputation printing ink’s brand in Vietnam. Create and seek for the reliable business partnership purpose to expand business in the next future. Administration Power Control Management System for the highest potential of working’s result. Developing product and services that meet or beyond customer’s expectation.
  4. 4. Segmentation: Computer and printer’s user (home + office) Targeting: 1. Home user section: student, college student, working man using the personal computer and printer 2. Cooperate user section: Government and private business company using the printer in organization
  5. 5. Position HIGH IMAGE LOW PRICE HIGH PRICE LOW IMAGE ORIGINAL COMAX Free Jet KORIA PRODUCT CHINA PRODUCT
  6. 6. POSITIONING Original Product Premium Image and High cost of product Comax Product Premium Image and Lower than the cost of original Free Jet Product Premium Image and Lower than the cost of Comax Korea Product Bad Image because unable to do the marketing but price similar near the COMAX China Product Bad Image because unable to do the marketing but lower price similar near the Free Jet
  7. 7. Supply for personal printer. Supply & Media for wide format printer. Wide format machine. Display accessories.
  8. 8. Ink Cartridge Ink Refill Kit Bulk Ink CISS
  9. 9. Toner Cartridge Ribbon Toner Refill Fax Film
  10. 10. For Ink Jet Paper For Laser Paper
  11. 11. INK MEDIA
  12. 12. Indoor Printer Cutting Plotter Outdoor Printer Laminator
  13. 13. Standard Price Structure Control Retail price shown on the box of product One policy standard dealer price Master dealer price must lower than dealer price and united as the one policy standard price Cash rebate discount shown on the price list and differ to the type of product Rebate for dealer be the same condition of all region in Vietnam for example; ▪ Purchase 1,200 USD/ Discount 3% ▪ Purchase 2,000 USD/Discount 5%
  14. 14. COMAX Supply for personal printer COMAX Wide Format Product Dealer Computer Shop Stationery Shop Production House User
  15. 15. Advertising
  16. 16. PROMOTION MIX STRATEGY
  17. 17. Hard Sale
  18. 18. Advertise In www.comax.co.th Point Of Sale (POS) Give Free Product Sample To Join and IT Exhibition CRM System THANKS FOR WATCHING! http://tienmarketingonline.blogspot.com

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