Mobile marketing final

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Mobile marketing final

  1. 1. MOBILE MARKETING AT AN EARLY IN VIETNAM<br />Nguyen XuanTai – CEO<br /> Email: tainx@socbay.com<br /> Mobile: 0988.402.064<br />
  2. 2. IF YOU ARE MARKETING DIRECTOR!<br />
  3. 3. What’re advertising channels?<br />
  4. 4. Outdoor advertising? <br />
  5. 5. TV advertising?<br />
  6. 6. Magazine Advertising?<br />
  7. 7. You can spend more than 1 million dollar on a campaign<br />THAT’S OK<br />
  8. 8. How many people can remember your advertising?<br />John Wanamaker:<br />Half my advertising is wasted, I just don't know which half<br />How can you know your customer think? <br />
  9. 9. WHAT’S USALLY BESIDE YOU<br />MORE THAN 8 HOURS/DAY?!<br />
  10. 10.
  11. 11. Over 5 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs<br />
  12. 12. “Worldwide over350 billion text messages, are exchanged acrossthe world’s mobile networksevery month”<br />Source: GSM World<br />
  13. 13. Nearly150million mobile subsciber in Vietnam 2010<br />Source: BMI, MIC & GSO<br />
  14. 14. Vietnam: 30 million GPRS/3G users<br />12 million active<br />
  15. 15. MOBILE IS A GREAT DIRECT MARKETING TOOL<br />
  16. 16. WHY???<br /> <video><br />Source: Youtube.com-Mobile marketing (Nextwavemultimedia.com)<br />
  17. 17. WHAT’S MOBILE MARKETING?<br />
  18. 18. A world of interactivity<br />
  19. 19. MOBILE PROVIDES A WIDE RANGE OF MARKETING TOOLS<br />SMS<br />or Text <br />Short<br /> Message<br />Service<br />Bluetooth<br />QR Codes Quick ResponseBarcodes<br />Web<br />MMS Multimedia Message Service<br />Location Based Marketing<br />Mobile application<br />
  20. 20. NOKIA MOBILE MARKETING CAMPAIGN<br /><video><br />
  21. 21. ADIDAS QR TAGGING <br />
  22. 22. HONDA – 12 UNIQUES CAMPAIGN IN SOCBAY IMEDIA <br />
  23. 23. In two years from now, mobile advertising should be as big as Internet advertising is today<br />(Source: eMarketer, October 2007 + ABI Research, 2007 + Informa Telecoms & Media, February 2007)<br />
  24. 24. MOBILE MARKETING IS NOT CHEAP<br />Higher CPM than other traditional media<br />
  25. 25. Immediacy<br />Interactivity<br />MOBILE MARKETING<br />Right to target customers<br />KPI measurability<br />Fast and convenient<br />
  26. 26. SO WHAT SHOULD YOU CHOICE THE ADVERTISING CHANNEL IN YOUR PLAN?<br />
  27. 27. THANK YOU!<br />NGUYEN XUAN TAI<br />CEO<br />Naiscorp Information Technology Join-Stock Company<br />Add: 101 B1 Nguyen KhanhToan Str., CauGiay Dist., Hanoi, Vietnam<br />Tel: +84 (4) 3767 8507<br />Fax: +84 (4) 3767 8024<br />Email: tainx@socbay.com <br />
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