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Mobile marketing final

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Transcript

  • 1. MOBILE MARKETING AT AN EARLY IN VIETNAM
    Nguyen XuanTai – CEO
    Email: tainx@socbay.com
    Mobile: 0988.402.064
  • 2. IF YOU ARE MARKETING DIRECTOR!
  • 3. What’re advertising channels?
  • 4. Outdoor advertising?
  • 5. TV advertising?
  • 6. Magazine Advertising?
  • 7. You can spend more than 1 million dollar on a campaign
    THAT’S OK
  • 8. How many people can remember your advertising?
    John Wanamaker:
    Half my advertising is wasted, I just don't know which half
    How can you know your customer think?
  • 9. WHAT’S USALLY BESIDE YOU
    MORE THAN 8 HOURS/DAY?!
  • 10.
  • 11. Over 5 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs
  • 12. “Worldwide over350 billion text messages, are exchanged acrossthe world’s mobile networksevery month”
    Source: GSM World
  • 13. Nearly150million mobile subsciber in Vietnam 2010
    Source: BMI, MIC & GSO
  • 14. Vietnam: 30 million GPRS/3G users
    12 million active
  • 15. MOBILE IS A GREAT DIRECT MARKETING TOOL
  • 16. WHY???
    <video>
    Source: Youtube.com-Mobile marketing (Nextwavemultimedia.com)
  • 17. WHAT’S MOBILE MARKETING?
  • 18. A world of interactivity
  • 19. MOBILE PROVIDES A WIDE RANGE OF MARKETING TOOLS
    SMS
    or Text
    Short
    Message
    Service
    Bluetooth
    QR Codes Quick ResponseBarcodes
    Web
    MMS Multimedia Message Service
    Location Based Marketing
    Mobile application
  • 20. NOKIA MOBILE MARKETING CAMPAIGN
    <video>
  • 21. ADIDAS QR TAGGING
  • 22. HONDA – 12 UNIQUES CAMPAIGN IN SOCBAY IMEDIA
  • 23. In two years from now, mobile advertising should be as big as Internet advertising is today
    (Source: eMarketer, October 2007 + ABI Research, 2007 + Informa Telecoms & Media, February 2007)
  • 24. MOBILE MARKETING IS NOT CHEAP
    Higher CPM than other traditional media
  • 25. Immediacy
    Interactivity
    MOBILE MARKETING
    Right to target customers
    KPI measurability
    Fast and convenient
  • 26. SO WHAT SHOULD YOU CHOICE THE ADVERTISING CHANNEL IN YOUR PLAN?
  • 27. THANK YOU!
    NGUYEN XUAN TAI
    CEO
    Naiscorp Information Technology Join-Stock Company
    Add: 101 B1 Nguyen KhanhToan Str., CauGiay Dist., Hanoi, Vietnam
    Tel: +84 (4) 3767 8507
    Fax: +84 (4) 3767 8024
    Email: tainx@socbay.com

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