• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
The New API at SXSW 2013
 

The New API at SXSW 2013

on

  • 625 views

API as a term is moving beyond technical insiders. That's because APIs themselves are more than just the nice-to-have feature they once were. It stands for Application Programmer Interface, but that ...

API as a term is moving beyond technical insiders. That's because APIs themselves are more than just the nice-to-have feature they once were. It stands for Application Programmer Interface, but that tends to get an eyes-glazed look, even from some otherwise geeky people.

In this talk I show, through examples from those who have already succeeded with APIs, how there could be a new definition: Apps, Partners and Income.

Businesses that have embraced APIs have been able to expand in all three of these areas:
Apps: APIs allow for distribution to every platform.
Partners: APIs forge business relationships.
Income: APIs make you money.

The New API is about incorporating your business strategy into every aspect of your technical presence. And the best conduit for that is via APIs, which allow you to reach every app, expand your partnerships and grow your business' income.

Statistics

Views

Total Views
625
Views on SlideShare
617
Embed Views
8

Actions

Likes
2
Downloads
7
Comments
0

1 Embed 8

https://twitter.com 8

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    The New API at SXSW 2013 The New API at SXSW 2013 Presentation Transcript

    • THE NEW API Adam DuVander @adamd #newapiThursday, March 28, 13
    • BILLIONS AND BILLIONS John LemieuxThursday, March 28, 13
    • BILLIONS AND BILLIONS John LemieuxThursday, March 28, 13
    • BILLIONS AND BILLIONS John LemieuxThursday, March 28, 13
    • $Thursday, March 28, 13
    • BILLIONS SERVED At least one billion API calls every dayThursday, March 28, 13
    • AJ BatacThursday, March 28, 13
    • Chris PhanThursday, March 28, 13
    • Chris PhanThursday, March 28, 13
    • Thursday, March 28, 13
    • Know Your MemeThursday, March 28, 13
    • HOW OPEN?Thursday, March 28, 13
    • Know Your MemeThursday, March 28, 13
    • API?Thursday, March 28, 13
    • API Application Programmer InterfaceThursday, March 28, 13
    • Flickr user demibrookeThursday, March 28, 13
    • $ APPS, PARTNERS, INCOMEThursday, March 28, 13
    • APPSThursday, March 28, 13
    • Thursday, March 28, 13
    • Thursday, March 28, 13
    • Thursday, March 28, 13
    • Thursday, March 28, 13
    • Thursday, March 28, 13
    • Tap Tap TapThursday, March 28, 13
    • Thursday, March 28, 13
    • Thursday, March 28, 13
    • Thursday, March 28, 13
    • Dec 2010Thursday, March 28, 13
    • Dec 2010 Jan 2011Thursday, March 28, 13
    • Dec 2010 Jan 2011 Feb 2011Thursday, March 28, 13
    • PARTNERSThursday, March 28, 13
    • Phone and SMS via API Payroll, bookkeeping, ::yawn::Thursday, March 28, 13
    • Thursday, March 28, 13
    • PAYROLL VERIFICATION Flickr user scoThursday, March 28, 13
    • PAYROLL VERIFICATION Big API Partner without additional work Flickr user scoThursday, March 28, 13
    • 1.5 MILLION PHONE CALLS / DAY 150,000 PARTNERS TechCrunch Oct 17, 2012Thursday, March 28, 13
    • Thursday, March 28, 13
    • $250,000 $1,000,000 $1,000,000 $2,000,000Thursday, March 28, 13
    • Yourself Select Partners Anyone HOW OPEN?Thursday, March 28, 13
    • Thursday, March 28, 13
    • “If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.” Jeremy Geiger, RetailigenceThursday, March 28, 13
    • “Partner-first, not ecosystem-first.”Thursday, March 28, 13
    • Flickr user 704 RaceThursday, March 28, 13
    • Thursday, March 28, 13
    • NETFLIX’S 800+ DEVICESThursday, March 28, 13
    • Thursday, March 28, 13
    • INCOMEThursday, March 28, 13 $
    • $5.2 BILLION 2012 Mobile Revenue Forbes EstimateThursday, March 28, 13
    • $306 MILLION Q4 Mobile Revenue $1.2 Billion run rateThursday, March 28, 13
    • “90% of what we do is business through APIs” John Watton, Expedia Affiliate Network Travolution, April 2012 $2 BILLION Affiliate Network revenueThursday, March 28, 13
    • SO MANY BUSINESS MODELS John Musser, ProgrammableWeb bit.ly/apibizmodelsThursday, March 28, 13
    • 4 BASIC API BUSINESS MODELS John Musser, ProgrammableWebThursday, March 28, 13
    • Email SMS Push Storage Computing INFRASTRUCTURE SELLS Messaging, Storage, Computing APIsThursday, March 28, 13
    • DISTRIBUTIONThursday, March 28, 13
    • Flickr user: f-r-a-n-kThursday, March 28, 13
    • Flickr user PranavianThursday, March 28, 13
    • Thursday, March 28, 13
    • TV Listings News ADS OPTIONAL It’s either free or ad-freeThursday, March 28, 13
    • Affiliate API Store Developer / Partner Link Traditional Affiliate Program $ AFFILIATE PROGRAM Pay Developers When They Make You MoneyThursday, March 28, 13
    • Affiliate API Store Developer / Partner Link Traditional Affiliate Program $ Affiliate API Store Full API Developer / Partner Purchase API Affiliate Program $ AFFILIATE PROGRAM Pay Developers When They Make You MoneyThursday, March 28, 13
    • “We find that if our customers use any single integration, they are three times as likely to convert to paid.”Thursday, March 28, 13
    • APPS PARTNERS $ INCOME THE NEW APIThursday, March 28, 13