The New API: Apps, Partners and Income

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  • 1. The New API Apps Partners Income Adam DuVander @adamd @ProgrammableWeb
  • 2. marc falardeau
  • 3. Ell Brown
  • 4. WEBMASTNERD
  • 5. Have we seen this before?
  • 6. 96 APIs 51 APIs 34 APIs 24 APIs
  • 7. API Billionaires13 billion calls / day (May 2011)10 billion calls / month (Jan 2011)762 billion objects stored (Jan 2012)1.6 billion API-delivered stories / month (Oct 2010)5 billion calls / day (Apr 2010)1.1 billion calls / month (Apr 2011)10 billion calls / month (Dec 2011)12 billion calls / month (May 2011)
  • 8. A P IApplicationProgrammerInterface
  • 9. Flickr user demibrooke
  • 10. AppsPartnersIncome
  • 11. 7x more internal requests external developers
  • 12. 99 internal, 1 external external developers
  • 13. AppsPartnersIncome
  • 14. "Mary"Flickr user jo-h
  • 15. Flickr user sco
  • 16. Flickr user sco
  • 17. Flickr user bethcanphoto
  • 18. SaaS or On-premises
  • 19. White label
  • 20. Flickr user: Tony Alter
  • 21. "If developers haven’t launched an app yet, the chance they’lllaunch and move the needle for Retailigence is slim." Jeremy Geiger, Retailigence
  • 22. "Partner-first,not ecosystem-first"
  • 23. YouTube user: thisweekwithmario
  • 24. Invest in your best apps
  • 25. $250,000$1,000,000$1,000,000$2,000,000
  • 26. AppsPartnersIncome
  • 27. API Business Models (2005)
  • 28. API Business Models (2012)
  • 29. distribution = money
  • 30. Flickr user: f-r-a-n-k
  • 31. Three Pillars of Local according to CityGridPlaces Content Ads
  • 32. Flickr user mc-pictures
  • 33. Cost Free Per 1,000 reqAds Yup No way
  • 34. API as Product
  • 35. Flickr user skipjack2000
  • 36. Flickr user skipjack2000
  • 37. Brokers spending$2,000 - $4,000Now spend $500 Competitor
  • 38. API Merchant Sale App Affiliate ProgramPay your developers when they make you money
  • 39. API Merchant Sale API App Merchant Traditional Affiliate App Sale Commerce APIsStreamline the payment process, make more money
  • 40. "The API for Lulu is not an engineering initiative. With Lulu, this is a company-wide initiative. Everybody in thecompany is focusing on our APIs. We care about our API strategy." Ryan Bloom, Lulu
  • 41. There is no API strategy
  • 42. AppsPartnersIncome