The New API: Apps, Partners and Income

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  • cute... but the new API pattern is abstraction of coomunication layer from business logic to avoid architectural cross cutting concern caused by original API pattern in distributed architectures. This creates new API pattern.
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The New API: Apps, Partners and Income

  1. 1. The New API Apps Partners Income Adam DuVander @adamd @ProgrammableWeb
  2. 2. marc falardeau
  3. 3. Ell Brown
  4. 4. WEBMASTNERD
  5. 5. Have we seen this before?
  6. 6. 96 APIs 51 APIs 34 APIs 24 APIs
  7. 7. API Billionaires13 billion calls / day (May 2011)10 billion calls / month (Jan 2011)762 billion objects stored (Jan 2012)1.6 billion API-delivered stories / month (Oct 2010)5 billion calls / day (Apr 2010)1.1 billion calls / month (Apr 2011)10 billion calls / month (Dec 2011)12 billion calls / month (May 2011)
  8. 8. A P IApplicationProgrammerInterface
  9. 9. Flickr user demibrooke
  10. 10. AppsPartnersIncome
  11. 11. 7x more internal requests external developers
  12. 12. 99 internal, 1 external external developers
  13. 13. AppsPartnersIncome
  14. 14. "Mary"Flickr user jo-h
  15. 15. Flickr user sco
  16. 16. Flickr user sco
  17. 17. Flickr user bethcanphoto
  18. 18. SaaS or On-premises
  19. 19. White label
  20. 20. Flickr user: Tony Alter
  21. 21. "If developers haven’t launched an app yet, the chance they’lllaunch and move the needle for Retailigence is slim." Jeremy Geiger, Retailigence
  22. 22. "Partner-first,not ecosystem-first"
  23. 23. YouTube user: thisweekwithmario
  24. 24. Invest in your best apps
  25. 25. $250,000$1,000,000$1,000,000$2,000,000
  26. 26. AppsPartnersIncome
  27. 27. API Business Models (2005)
  28. 28. API Business Models (2012)
  29. 29. distribution = money
  30. 30. Flickr user: f-r-a-n-k
  31. 31. Three Pillars of Local according to CityGridPlaces Content Ads
  32. 32. Flickr user mc-pictures
  33. 33. Cost Free Per 1,000 reqAds Yup No way
  34. 34. API as Product
  35. 35. Flickr user skipjack2000
  36. 36. Flickr user skipjack2000
  37. 37. Brokers spending$2,000 - $4,000Now spend $500 Competitor
  38. 38. API Merchant Sale App Affiliate ProgramPay your developers when they make you money
  39. 39. API Merchant Sale API App Merchant Traditional Affiliate App Sale Commerce APIsStreamline the payment process, make more money
  40. 40. "The API for Lulu is not an engineering initiative. With Lulu, this is a company-wide initiative. Everybody in thecompany is focusing on our APIs. We care about our API strategy." Ryan Bloom, Lulu
  41. 41. There is no API strategy
  42. 42. AppsPartnersIncome

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