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The New API: Apps, Partners and Income
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The New API: Apps, Partners and Income The New API: Apps, Partners and Income Presentation Transcript

  • The New API Apps Partners Income Adam DuVander @adamd @ProgrammableWeb
  • marc falardeau
  • Ell Brown
  • WEBMASTNERD
  • Have we seen this before?
  • 96 APIs 51 APIs 34 APIs 24 APIs
  • API Billionaires13 billion calls / day (May 2011)10 billion calls / month (Jan 2011)762 billion objects stored (Jan 2012)1.6 billion API-delivered stories / month (Oct 2010)5 billion calls / day (Apr 2010)1.1 billion calls / month (Apr 2011)10 billion calls / month (Dec 2011)12 billion calls / month (May 2011)
  • A P IApplicationProgrammerInterface
  • Flickr user demibrooke
  • AppsPartnersIncome
  • 7x more internal requests external developers
  • 99 internal, 1 external external developers
  • AppsPartnersIncome
  • "Mary"Flickr user jo-h
  • Flickr user sco
  • Flickr user sco
  • Flickr user bethcanphoto
  • SaaS or On-premises
  • White label
  • Flickr user: Tony Alter
  • "If developers haven’t launched an app yet, the chance they’lllaunch and move the needle for Retailigence is slim." Jeremy Geiger, Retailigence
  • "Partner-first,not ecosystem-first"
  • YouTube user: thisweekwithmario
  • Invest in your best apps
  • $250,000$1,000,000$1,000,000$2,000,000
  • AppsPartnersIncome
  • API Business Models (2005)
  • API Business Models (2012)
  • distribution = money
  • Flickr user: f-r-a-n-k
  • Three Pillars of Local according to CityGridPlaces Content Ads
  • Flickr user mc-pictures
  • Cost Free Per 1,000 reqAds Yup No way
  • API as Product
  • Flickr user skipjack2000
  • Flickr user skipjack2000
  • Brokers spending$2,000 - $4,000Now spend $500 Competitor
  • API Merchant Sale App Affiliate ProgramPay your developers when they make you money
  • API Merchant Sale API App Merchant Traditional Affiliate App Sale Commerce APIsStreamline the payment process, make more money
  • "The API for Lulu is not an engineering initiative. With Lulu, this is a company-wide initiative. Everybody in thecompany is focusing on our APIs. We care about our API strategy." Ryan Bloom, Lulu
  • There is no API strategy
  • AppsPartnersIncome