The New API Apps Partners Income            Adam DuVander            @adamd            @ProgrammableWeb
marc falardeau
Ell Brown
WEBMASTNERD
Have we seen this before?
96 APIs   51 APIs   34 APIs 24 APIs
API Billionaires13 billion calls / day (May 2011)10 billion calls / month (Jan 2011)762 billion objects stored (Jan 2012)1...
A   P   IApplicationProgrammerInterface
Flickr user demibrooke
AppsPartnersIncome
7x more internal requests                            external                            developers
99 internal, 1 external                      external                      developers
AppsPartnersIncome
"Mary"Flickr user jo-h
Flickr user sco
Flickr user sco
Flickr user bethcanphoto
SaaS or On-premises
White label
Flickr user: Tony Alter
"If developers haven’t launched  an app yet, the chance they’lllaunch and move the needle for      Retailigence is slim." ...
"Partner-first,not ecosystem-first"
YouTube user: thisweekwithmario
Invest in your best apps
$250,000$1,000,000$1,000,000$2,000,000
AppsPartnersIncome
API Business Models (2005)
API Business Models (2012)
distribution = money
Flickr user: f-r-a-n-k
Three Pillars of Local     according to CityGridPlaces    Content            Ads
Flickr user mc-pictures
Cost   Free   Per 1,000 reqAds    Yup      No way
API as Product
Flickr user skipjack2000
Flickr user skipjack2000
Brokers spending$2,000 - $4,000Now spend $500                   Competitor
API                          Merchant                                     Sale           App        Affiliate ProgramPay y...
API               Merchant                    Sale                API   App                                              M...
"The API for Lulu is not an  engineering initiative. With  Lulu, this is a company-wide   initiative. Everybody in thecomp...
There is no API strategy
AppsPartnersIncome
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
The New API: Apps, Partners and Income
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The New API: Apps, Partners and Income

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The New API: Apps, Partners and Income

  1. 1. The New API Apps Partners Income Adam DuVander @adamd @ProgrammableWeb
  2. 2. marc falardeau
  3. 3. Ell Brown
  4. 4. WEBMASTNERD
  5. 5. Have we seen this before?
  6. 6. 96 APIs 51 APIs 34 APIs 24 APIs
  7. 7. API Billionaires13 billion calls / day (May 2011)10 billion calls / month (Jan 2011)762 billion objects stored (Jan 2012)1.6 billion API-delivered stories / month (Oct 2010)5 billion calls / day (Apr 2010)1.1 billion calls / month (Apr 2011)10 billion calls / month (Dec 2011)12 billion calls / month (May 2011)
  8. 8. A P IApplicationProgrammerInterface
  9. 9. Flickr user demibrooke
  10. 10. AppsPartnersIncome
  11. 11. 7x more internal requests external developers
  12. 12. 99 internal, 1 external external developers
  13. 13. AppsPartnersIncome
  14. 14. "Mary"Flickr user jo-h
  15. 15. Flickr user sco
  16. 16. Flickr user sco
  17. 17. Flickr user bethcanphoto
  18. 18. SaaS or On-premises
  19. 19. White label
  20. 20. Flickr user: Tony Alter
  21. 21. "If developers haven’t launched an app yet, the chance they’lllaunch and move the needle for Retailigence is slim." Jeremy Geiger, Retailigence
  22. 22. "Partner-first,not ecosystem-first"
  23. 23. YouTube user: thisweekwithmario
  24. 24. Invest in your best apps
  25. 25. $250,000$1,000,000$1,000,000$2,000,000
  26. 26. AppsPartnersIncome
  27. 27. API Business Models (2005)
  28. 28. API Business Models (2012)
  29. 29. distribution = money
  30. 30. Flickr user: f-r-a-n-k
  31. 31. Three Pillars of Local according to CityGridPlaces Content Ads
  32. 32. Flickr user mc-pictures
  33. 33. Cost Free Per 1,000 reqAds Yup No way
  34. 34. API as Product
  35. 35. Flickr user skipjack2000
  36. 36. Flickr user skipjack2000
  37. 37. Brokers spending$2,000 - $4,000Now spend $500 Competitor
  38. 38. API Merchant Sale App Affiliate ProgramPay your developers when they make you money
  39. 39. API Merchant Sale API App Merchant Traditional Affiliate App Sale Commerce APIsStreamline the payment process, make more money
  40. 40. "The API for Lulu is not an engineering initiative. With Lulu, this is a company-wide initiative. Everybody in thecompany is focusing on our APIs. We care about our API strategy." Ryan Bloom, Lulu
  41. 41. There is no API strategy
  42. 42. AppsPartnersIncome

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