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The New API: Apps, Partners and Income
 

The New API: Apps, Partners and Income

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    The New API: Apps, Partners and Income The New API: Apps, Partners and Income Presentation Transcript

    • The New API Apps Partners Income Adam DuVander @adamd @ProgrammableWeb
    • marc falardeau
    • Ell Brown
    • WEBMASTNERD
    • Have we seen this before?
    • 96 APIs 51 APIs 34 APIs 24 APIs
    • API Billionaires13 billion calls / day (May 2011)10 billion calls / month (Jan 2011)762 billion objects stored (Jan 2012)1.6 billion API-delivered stories / month (Oct 2010)5 billion calls / day (Apr 2010)1.1 billion calls / month (Apr 2011)10 billion calls / month (Dec 2011)12 billion calls / month (May 2011)
    • A P IApplicationProgrammerInterface
    • Flickr user demibrooke
    • AppsPartnersIncome
    • 7x more internal requests external developers
    • 99 internal, 1 external external developers
    • AppsPartnersIncome
    • "Mary"Flickr user jo-h
    • Flickr user sco
    • Flickr user sco
    • Flickr user bethcanphoto
    • SaaS or On-premises
    • White label
    • Flickr user: Tony Alter
    • "If developers haven’t launched an app yet, the chance they’lllaunch and move the needle for Retailigence is slim." Jeremy Geiger, Retailigence
    • "Partner-first,not ecosystem-first"
    • YouTube user: thisweekwithmario
    • Invest in your best apps
    • $250,000$1,000,000$1,000,000$2,000,000
    • AppsPartnersIncome
    • API Business Models (2005)
    • API Business Models (2012)
    • distribution = money
    • Flickr user: f-r-a-n-k
    • Three Pillars of Local according to CityGridPlaces Content Ads
    • Flickr user mc-pictures
    • Cost Free Per 1,000 reqAds Yup No way
    • API as Product
    • Flickr user skipjack2000
    • Flickr user skipjack2000
    • Brokers spending$2,000 - $4,000Now spend $500 Competitor
    • API Merchant Sale App Affiliate ProgramPay your developers when they make you money
    • API Merchant Sale API App Merchant Traditional Affiliate App Sale Commerce APIsStreamline the payment process, make more money
    • "The API for Lulu is not an engineering initiative. With Lulu, this is a company-wide initiative. Everybody in thecompany is focusing on our APIs. We care about our API strategy." Ryan Bloom, Lulu
    • There is no API strategy
    • AppsPartnersIncome