0
How Open
is Your API Future?
Adam DuVander – @adamd
Developer Communications Director,
APIs Provide a Blank Canvas
Flickr user sookie
APIs Are Building Blocks
Josh Wedin
Artists and Architects
N StjernaJeremy King
The Age of Scribes
Printing Press
Paul Anderson
Felipe Venâncio
Ray Devlin
33 Dead Google APIs
programmableweb.com
Should
I have
an
API?
Should I
open
my
API?
Dec 2010
Jan 2011
Feb2011
Jul 2011
Sep2011
Jul 2012
What is open?
Free Anyone
Not Closed
Antti T. Nissinen
Signs of Open APIs
Acknowledged
Documented
Supported
Three Cs: bit.ly/the3Cs
How Twilio Got Intuit
Flickr user jo-h
“Mary”
Mary Reads, Signs Up
Payroll Verification
Flickr user sco
Big API Partner
no additional
work
Basic Business Models
John Musser, ProgrammableWeb
bit.ly/apibizmodels
US Fish and Wildlife
Bullish
“We find that if our customers use
any single integration, they are
three times as likely to convert to
paid.”
Connected Things
Heather Cowper
Flickr user jelm6
Thank You.
Let’s Chat:
@adamd
adam@sendgrid.com
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
How Open is Your API Future?
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How Open is Your API Future?

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A look at the current stage of APIs in the context of their past. From Salesforce and eBay in the early days to map mashup hysteria to Twitter's perceived change of heart. There are more APIs than ever now, but the approach is fundamentally different than periods in the past. What does this mean for developers, providers and integrators?

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  • Acquisition
  • Strategy
  • Business decision
  • Opened 2002, no new signups 2006, closed 2009
  • Transcript of "How Open is Your API Future?"

    1. 1. How Open is Your API Future? Adam DuVander – @adamd Developer Communications Director,
    2. 2. APIs Provide a Blank Canvas Flickr user sookie
    3. 3. APIs Are Building Blocks Josh Wedin
    4. 4. Artists and Architects N StjernaJeremy King
    5. 5. The Age of Scribes
    6. 6. Printing Press Paul Anderson
    7. 7. Felipe Venâncio
    8. 8. Ray Devlin
    9. 9. 33 Dead Google APIs programmableweb.com
    10. 10. Should I have an API?
    11. 11. Should I open my API?
    12. 12. Dec 2010 Jan 2011 Feb2011
    13. 13. Jul 2011 Sep2011 Jul 2012
    14. 14. What is open? Free Anyone Not Closed
    15. 15. Antti T. Nissinen
    16. 16. Signs of Open APIs Acknowledged Documented Supported Three Cs: bit.ly/the3Cs
    17. 17. How Twilio Got Intuit Flickr user jo-h “Mary”
    18. 18. Mary Reads, Signs Up
    19. 19. Payroll Verification Flickr user sco Big API Partner no additional work
    20. 20. Basic Business Models
    21. 21. John Musser, ProgrammableWeb bit.ly/apibizmodels
    22. 22. US Fish and Wildlife Bullish
    23. 23. “We find that if our customers use any single integration, they are three times as likely to convert to paid.”
    24. 24. Connected Things
    25. 25. Heather Cowper
    26. 26. Flickr user jelm6 Thank You. Let’s Chat: @adamd adam@sendgrid.com
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