Demystifying Distribution of Content-as-a-Service
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Demystifying Distribution of Content-as-a-Service

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Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, ...

Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, Partners and Income.

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Demystifying Distribution of Content-as-a-Service Demystifying Distribution of Content-as-a-Service Presentation Transcript

  • DEMYSTIFYING Distribution ofContent-as-a-Service ADAM DuVANDER @adamd ProgrammableWeb Intelligent Content 2013
  • DEMYSTIFYINGDEMYSTIFYING Distribution ofContent-as-a-Service
  • AJ Batac
  • Tangible to intangible Chris Phan
  • Lorem Ip sum Will OckendenYour content Your book Your reader
  • Will OckendenL o r e m I p s u m
  • Know Your Meme Know Your Meme
  • API ApplicationProgrammer’s Interface
  • Flickr user demibrooke
  • AppsPartnersIncome
  • 1000 2000 3000 4000 5000 6000 7000 8000 9000 0Sep-05Mar-06Sep-06Mar-07Sep-07Mar-08Sep-08Mar-09Sep-09Mar-10Sep-10Mar-11Sep-11Mar-12Sep-12 APIs on ProgrammableWeb
  • 106 APIs 57 APIs 39 APIs 30 APIs
  • AppsPartnersIncome
  • AppsPartnersIncome
  • Netflix on 800+ Devices
  • 2,300API Partners Mashery
  • $250,000$1,000,000$1,000,000$2,000,000
  • AppsPartnersIncome
  • API Business Models
  • API Business Models
  • Netflix: Distribution = Income
  • Flickr user: f-r-a-n-k
  • Content AcquisitionJemima Gibbons Max Westfield
  • Flickr user Pranavian
  • Flickr user mc-pictures
  • Show Ads or Pay (your choice)Cost Free Per 1,000 reqAds Yup No way
  • Sell Your API
  • AppsPartnersIncome
  • STRUCTURE Frédéric Bisson
  • Structured Content 28 Dictionary APIs 10 Thesaurus APIsFlickr user CalsidyRose
  • 185 Years Young
  • Let Go of the Product Laura Hadden
  • Will OckendenEmbrace the Platform