Demystifying Distribution of Content-as-a-Service
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Demystifying Distribution of Content-as-a-Service

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Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, ...

Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, Partners and Income.

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    Demystifying Distribution of Content-as-a-Service Demystifying Distribution of Content-as-a-Service Presentation Transcript

    • DEMYSTIFYING Distribution ofContent-as-a-Service ADAM DuVANDER @adamd ProgrammableWeb Intelligent Content 2013
    • DEMYSTIFYINGDEMYSTIFYING Distribution ofContent-as-a-Service
    • AJ Batac
    • Tangible to intangible Chris Phan
    • Lorem Ip sum Will OckendenYour content Your book Your reader
    • Will OckendenL o r e m I p s u m
    • Know Your Meme Know Your Meme
    • API ApplicationProgrammer’s Interface
    • Flickr user demibrooke
    • AppsPartnersIncome
    • 1000 2000 3000 4000 5000 6000 7000 8000 9000 0Sep-05Mar-06Sep-06Mar-07Sep-07Mar-08Sep-08Mar-09Sep-09Mar-10Sep-10Mar-11Sep-11Mar-12Sep-12 APIs on ProgrammableWeb
    • 106 APIs 57 APIs 39 APIs 30 APIs
    • AppsPartnersIncome
    • AppsPartnersIncome
    • Netflix on 800+ Devices
    • 2,300API Partners Mashery
    • $250,000$1,000,000$1,000,000$2,000,000
    • AppsPartnersIncome
    • API Business Models
    • API Business Models
    • Netflix: Distribution = Income
    • Flickr user: f-r-a-n-k
    • Content AcquisitionJemima Gibbons Max Westfield
    • Flickr user Pranavian
    • Flickr user mc-pictures
    • Show Ads or Pay (your choice)Cost Free Per 1,000 reqAds Yup No way
    • Sell Your API
    • AppsPartnersIncome
    • STRUCTURE Frédéric Bisson
    • Structured Content 28 Dictionary APIs 10 Thesaurus APIsFlickr user CalsidyRose
    • 185 Years Young
    • Let Go of the Product Laura Hadden
    • Will OckendenEmbrace the Platform