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Demystifying Distribution of Content-as-a-Service

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Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, …

Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, Partners and Income.

Published in: Technology

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  • 1. DEMYSTIFYING Distribution ofContent-as-a-Service ADAM DuVANDER @adamd ProgrammableWeb Intelligent Content 2013
  • 2. DEMYSTIFYINGDEMYSTIFYING Distribution ofContent-as-a-Service
  • 3. AJ Batac
  • 4. Tangible to intangible Chris Phan
  • 5. Lorem Ip sum Will OckendenYour content Your book Your reader
  • 6. Will OckendenL o r e m I p s u m
  • 7. Know Your Meme Know Your Meme
  • 8. API ApplicationProgrammer’s Interface
  • 9. Flickr user demibrooke
  • 10. AppsPartnersIncome
  • 11. 1000 2000 3000 4000 5000 6000 7000 8000 9000 0Sep-05Mar-06Sep-06Mar-07Sep-07Mar-08Sep-08Mar-09Sep-09Mar-10Sep-10Mar-11Sep-11Mar-12Sep-12 APIs on ProgrammableWeb
  • 12. 106 APIs 57 APIs 39 APIs 30 APIs
  • 13. AppsPartnersIncome
  • 14. AppsPartnersIncome
  • 15. Netflix on 800+ Devices
  • 16. 2,300API Partners Mashery
  • 17. $250,000$1,000,000$1,000,000$2,000,000
  • 18. AppsPartnersIncome
  • 19. API Business Models
  • 20. API Business Models
  • 21. Netflix: Distribution = Income
  • 22. Flickr user: f-r-a-n-k
  • 23. Content AcquisitionJemima Gibbons Max Westfield
  • 24. Flickr user Pranavian
  • 25. Flickr user mc-pictures
  • 26. Show Ads or Pay (your choice)Cost Free Per 1,000 reqAds Yup No way
  • 27. Sell Your API
  • 28. AppsPartnersIncome
  • 29. STRUCTURE Frédéric Bisson
  • 30. Structured Content 28 Dictionary APIs 10 Thesaurus APIsFlickr user CalsidyRose
  • 31. 185 Years Young
  • 32. Let Go of the Product Laura Hadden
  • 33. Will OckendenEmbrace the Platform