Demystifying Distribution of Content-as-a-Service

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Structure your content and discover how APIs can help you distribute your content. This presentation looks at a new definition for API based on the benefits for organizations with great content: Apps, Partners and Income.

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Demystifying Distribution of Content-as-a-Service

  1. 1. DEMYSTIFYING Distribution ofContent-as-a-Service ADAM DuVANDER @adamd ProgrammableWeb Intelligent Content 2013
  2. 2. DEMYSTIFYINGDEMYSTIFYING Distribution ofContent-as-a-Service
  3. 3. AJ Batac
  4. 4. Tangible to intangible Chris Phan
  5. 5. Lorem Ip sum Will OckendenYour content Your book Your reader
  6. 6. Will OckendenL o r e m I p s u m
  7. 7. Know Your Meme Know Your Meme
  8. 8. API ApplicationProgrammer’s Interface
  9. 9. Flickr user demibrooke
  10. 10. AppsPartnersIncome
  11. 11. 1000 2000 3000 4000 5000 6000 7000 8000 9000 0Sep-05Mar-06Sep-06Mar-07Sep-07Mar-08Sep-08Mar-09Sep-09Mar-10Sep-10Mar-11Sep-11Mar-12Sep-12 APIs on ProgrammableWeb
  12. 12. 106 APIs 57 APIs 39 APIs 30 APIs
  13. 13. AppsPartnersIncome
  14. 14. AppsPartnersIncome
  15. 15. Netflix on 800+ Devices
  16. 16. 2,300API Partners Mashery
  17. 17. $250,000$1,000,000$1,000,000$2,000,000
  18. 18. AppsPartnersIncome
  19. 19. API Business Models
  20. 20. API Business Models
  21. 21. Netflix: Distribution = Income
  22. 22. Flickr user: f-r-a-n-k
  23. 23. Content AcquisitionJemima Gibbons Max Westfield
  24. 24. Flickr user Pranavian
  25. 25. Flickr user mc-pictures
  26. 26. Show Ads or Pay (your choice)Cost Free Per 1,000 reqAds Yup No way
  27. 27. Sell Your API
  28. 28. AppsPartnersIncome
  29. 29. STRUCTURE Frédéric Bisson
  30. 30. Structured Content 28 Dictionary APIs 10 Thesaurus APIsFlickr user CalsidyRose
  31. 31. 185 Years Young
  32. 32. Let Go of the Product Laura Hadden
  33. 33. Will OckendenEmbrace the Platform
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