5 or 6 API Adoption Strategies

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For a public API, adoption is key. Finding the right developers can be resource-intensive. Few companies can afford to blanket the web and every conference in advertising. Even if you could, the results might not be nearly as good as the time-tested methods covered in this presentation. From grassroots to traditional, to be successful most providers will likely want to take multiple approaches to growing their APIs. A community approach can pay dividends if you have the resources. Yet some may take a sales- or partnership-based approach. Almost everyone should be creating the right kind of content that speaks to developers. And the open source approach is highly scalable when done authentically.

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  • http://frontrow.espn.go.com/2014/04/tbt-espn-com/
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  • Until your beer is popular, nobody cares about your table
  • * Twitter
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  • 5 or 6 API Adoption Strategies

    1. 1. 65OR Adam DuVander API adoption strategies @adamd
    2. 2. Your Typical Developer ^
    3. 3. Chris Jason, ESPN
    4. 4. ESPN SportsZone Launched April 1, 1995
    5. 5. SO… YOU HAVE AN API
    6. 6. NOW YOU: Hackathon! Hacker News! AdWords?
    7. 7. ArmchairBuilder.com
    8. 8. Why do you need developers?
    9. 9. Sales Business Development Marketing THEY MIGHT KNOW
    10. 10. Community Open Source THEY NEED CHAMPIONS
    11. 11. Sales Business Development Marketing THE SIX Community Open Source Jens Tärning, Mister Pixel, Aziz, Wilson Joseph and Björn Andersson
    12. 12. THE SIXTH 100%*
    13. 13. CREATE A SERVICE THAT IS POPULAR
    14. 14. Flickr user skipjack2000
    15. 15. THE FIRST BIZ DEV
    16. 16. Jens Tärning
    17. 17. “PARTNER FIRST not ecosystem first”
    18. 18. Customers in common
    19. 19. “We find that if our customers use any single integration, they are three times as likely to convert to paid.”
    20. 20. Scouting developers Alessandro Suraci
    21. 21. “If developers haven’t launched an app yet, the chance they’ll launch and move the needle for Retailigence is slim.”
    22. 22. THE SECOND SALES
    23. 23. Pay as You Go Pay for what you use Grows as you grow Seems fair Tiered Traditional SaaS model Predictable Allows volume discounts Tiered with Trial Get started for free Upgrade when you grow Devs like freemium Most popular!
    24. 24. THE THIRD MARKETING
    25. 25. SumCo is proud to announce a major update to its Arithmetic API that allows divisors with values less than one… blah blah blah
    26. 26. HOW TO Divide by Zero
    27. 27. SHARE KNOWLEDGE not features Lemon Liu
    28. 28. Why We Open Sourced Our Documentation How to Convince Your Company to Go with Golang
    29. 29. Tutorials Sample Apps Client Libraries ALSO “DOCUMENTATION”
    30. 30. THE FOURTH COMMUNITY
    31. 31. Wilson Joseph and SimpleScott
    32. 32. Y Hacker News ONLINE
    33. 33. OFFLINE
    34. 34. THE FIFTH OPEN SOURCE
    35. 35. Contribute to what you use “Library support is a weakness. I prefer to turn it into a strength by open sourcing libraries that we have to develop in Go.”
    36. 36. Open Source Your Product
    37. 37. Integrate Your Product With Open Source* Plugins Add-ons *FOR COMMUNITY GOOD
    38. 38. Open Source All You Can Libraries Documentation Maybe Your Secret Sauce
    39. 39. API

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