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Handelspresentatie dutch spices engels

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  • 1. Allergen free food for everybody
  • 2. About allergiesWhat is an allergy? - A response of the human immune system - External substances to which the body should usually not react violently. Allergy limits the quality of lifeThe substances which can cause people to have such 70% of patients with an allergy believe that the allergyviolent reactions are called allergens. limits their quality of life. The quality of life is negatively affected by symptoms that have an effect on sleep, work, the home situation and social life. 2 2011
  • 3. About allergies 1 in 3 people in Western Europe who are below 18 years of age have some form of allergy. 50% 30% 100% 50% Allergen free for everybody Impact on the whole family1 in 2 babies in Western Europe A food allergy has a huge impact. Not only on the individual,are born with an allergy. but on the entire family. If 1 family member has a food allergy, the other family members will often also follow a modified diet. In the Netherlands 1 million people suffer from a food allergy. With an average household size of 2.2 people, this means that more than 2 million Dutch people are faced with this. However 25% to 30% of the Dutch population suffer from, or believe they suffer from, a food allergy. 3 2011
  • 4. About food allergies Main official allergens: - Grains that contain gluten (wheat, rye, barley, oat, spelt, kamut) - Crustaceans - Eggs - Fish - Groundnuts (peanuts) - Soy - Milk (including lactose) - Nuts (such as for example almonds, hazelnuts, walnuts, pecans, etc.) - Celery - Mustard - Sesame seed - Sulphite - Lupin - Molluscs 10 allergens according to the LeDa list in addition to the aforementioned 14 official allergens. - Lactose - Cacao - Glutamate - Coriander - Maize - Legumes - Beef - Pork - Chicken - Carrot 4 2011
  • 5. Global focus on allergens Because of the increase in the number of people with allergies, the global focus on allergens is on the increase.- BRC 6 tightens measures regarding allergens- BRC 6 requires more control of allergens- In many cases, producers and retailers in the USA and the UK have made the communication about allergens in food the primary element on packaging. 5 2011
  • 6. Herbs and spicesHerbs and spices are often a source of hidden allergens, becauseprovided that less than 2% are used, individual herbs and spicesdo not have to be itemised on the label.Dutch Spices makes this transparent.This applies to 24 allergens. 6 2011
  • 7. Uitkomsten consumentenonderzoek Consumer insightsN = 331, in collaboration with the Dutch Food Allergy Foundation (Stichting Voedselallergie Nederland) 7 2011
  • 8. Results of consumer researchIn collaboration with the Dutch Food Allergy Foundation, Dutch Spices recently performed online consumer researchinto allergen-free food.Highlights of the research- 68% of the respondents said that the food allergy affects the everyday eating pattern in the household to a great extent.- For 80% of the respondents, the supermarket is the primary purchasing channel of food.- For the majority of the respondents (88%), packaging is the main source of information as regards allergens.- Whilst 67% of the participants said that the packaging does not provide sufficient information about allergens. 8 2011
  • 9. LegislationRequired by law Not required by law- Only for pre-packed products - Allergens present through cross-contamination- Label all added allergens - Summary of allergens- Exemption regulations for ingredients do not apply (for example technical excipients)- All products derived from 14 substances (for example peanut oil, caseinate) Future law…?- No threshold values (exception - sulphite)- Labelling in ingredient declaration- Packaged products- Unpackaged productsPublication October 2011. 3 year transitional period. Nocompulsory labelling, but obligation to provideinformation. 9 2011
  • 10. VITAL standardAllergen free according to Dutch SpicesDutch Spices guarantees that the products meet the VITAL standard, action level 1. 10 2011
  • 11. VITAL standard- Voluntary Australian system- Not all EU allergens are included- Only action level 1 fulfils EU legislation- Global leading food producers use the system 11 2011
  • 12. The allergen free solutionfor the industrial food sector State-of-the-art - Located in Nijkerk and manages the suppliers. - First allergen-free high care production plant in Europe for herbs, spices, blends and total solutions. - High-quality tasteful products. - Innovative R&D role. - Together with its partners, aspires to total control of the supply chain in the field of allergens. - Completely separated production, precluding the risk of cross-contamination. • Clean rooms with overpressure • Separated changing rooms • Authorised pass system • Solely produces allergen-free products - Dutch Spices not only guarantees the 14 allergens declarable by law, but also a comprehensive list of the Netherlands Nutrition Centre, the Leda list. - Organoleptically equal to non-allergen-free herbs. - VITAL standard is the foundation. 12 2011
  • 13. The allergen free solution for the industrial food sector Allergen free food for everybody The initiative is in line with the needIn the research, 87% of the respondents are of the opinion that bringing guaranteed allergen-free ready-for-use herb blends/singular herbs to the market is a positive development. 13 2011
  • 14. Dutch Spices ChainKnowledge cooperation Academy 14 2011
  • 15. Accumulating (and sharing) knowledge Patient Consumer KnowledgeAssociations research Legislation institutes Market 15 2011
  • 16. Training Dutch SpicesPractical Academyexperience Knowledge Chain cooperation Internal / External 16 2011
  • 17. Chain cooperationControlled Controlled Controlled e h ou s are Suppliers Dutch Spices W Food Industry Consumers Plant Tra nsp ort atio n 17 2011
  • 18. Dutch Spices: The allergen free spice companyPart of a larger entityDutch Spices bv forms part of the Bieze Food Group. This is a group ofsuccessful companies which work together within the growth markets offresh food. 18 2011
  • 19. Recognisable packaging 19 2011
  • 20. In summary- A growing group of consumers suffer from food allergies.- 1 million households are faced with a limitation in family eating patterns. This amounts to more than 2 million Dutch people. This equates to a huge potential for industry, OOH and retail.- Herbs and spices determine the flavour.- National and international focus on allergens is on the increase.- Legislation concerning the declaration of allergens has been tightened.- Cross-contamination in the production process is a huge risk. Certifying establishments are critical of this and inspections are strict.- Dutch Spices offers a total range of allergen-free herbs, spices, blends and total solutions for the food industry. guaranteed 100% success 20 2011
  • 21. Sources- Allergenenconsultancy (Allergens Consultancy)- Stichting voedselallergie (Dutch Food Allergy Foundation)- Qualitative consumer research (n=331)- CBS.nl- EU legislation- LeDa allergy list- www.allergenbureau.net