Social media is information content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content
Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business. Businesses also refer to social media as user-generated content (UGC) or consumer-generated media (CGM).
Misconception - Social Media is only used by young people.
The 35 and older crowd is facebook's fastest growing demographic.
Business owners are more likely to use social media marketing (90+%) than employees working for a business (81%). (2009 study by Michael A. Stelzner).
People aged 30 to 39 are most likely to be using social media marketing (44.8% spending 10+ hours weekly), followed by 20- to 29-year-olds (40.3% spending 10+ hours weekly) and then 50- to 59- year-olds (38.7% spending 10+hours weekly).
In Bakersfield, on Facebook alone, there are over 60,000 active users. Facebook as a whole has grown over 100% in less than a year and they currently have over 200 million registered users worldwide.
There are over 107,000 Myspace users in Bakersfield ages 18-65. Our local social networking site bakotopia.com has well over 6,000 registered users.
Social Media Reach These users are what we like to call "influencers". Influencers are active in their networks and will spread the message of anything that they like. Again, word of mouth on steroids.
Use it to set up feeds of content that is relevant to your business and yourself. Take in the content and then you can rewrite it in your own words with your thoughts and optinions. This is when you become a “thought leader”.
Taking part in you social community.
People love to hear about themselves. Post flattering content about one of your followers and you will be rewarded.
1) Check Twitter for chatter about your company (2 minutes): Use tools likeTweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.
2) Scan Google Alerts (1.5 minutes): Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!
3) Check Facebook stats (1 minute): Visit your Company Page's Facebook Insights. This can be found by clicking "more" under the page's main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.
4) Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.
5) Use Google Reader to check Flickr, Delicious, Digg and others (2.5 minutes): Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!