140 Twitter Marketing Tips
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140 Twitter Marketing Tips Presentation Transcript

  • 1. #1 @DavidSpinks If you're not seeing results, it's probably not twitter's fault, it's how you're using it. That's ok. Reevaluate why you're there and apply.
  • 2. #2 @divinewrite Help people.
  • 3. #3 @mooshinindy Be yourself on twitter. People will either love you or hate you for it but at least it's you.
  • 4. #4 @calamity7373 Create a dialogue with your followers, don't just push promotions about your brand in their face.
  • 5. #5 Twitter about how your promoting your business, or how your getting paid, give followers something they can use! @DunnMich
  • 6. #6 Don't just talk about your product, talk about your area of expertise. And the key talk - have a dialog with your customers or potential customers.
  • 7. #7 Be the first to share. Get an RSS feed of topical news for your industry and post a link as soon as breaking news hits the search engines.
  • 8. #8 @UTFCU From reports I've seen, we're the first credit union to use Twitter. We promote rates, products, special events.
  • 9. #9 Have you written a lot? Tweet the titles of all articles you have written, and each URL, so your followers can easily find them. @BeerFoxTM
  • 10. #10 Twitter is a conversation. Take some time to listen to what is going on and respond, don't just talk at people. @virtualewit
  • 11. #11 From @hatmandu: don't just use auto-follow tools to spam legions of people - instead, create individual conversations
  • 12. #12 Use Twitter as way to grow your networks on other social media channels. It can be the hub of your social media wheel, each channel a spoke
  • 13. #13 Marketing Is about promoting what your expertise is & how that is advantageous to someone else. Now get tweeting that!
  • 14. #14 Twitter is not a scripted dialog. It is an open conversation between you, your followers and your potential followers. @followthecolson
  • 15. #15 We all got to learn somehow! Just so much to learn, and so many followers.
  • 16. #16 If someone you know has good news (e.g., been promoted), but is too modest to Tweet about it, you might consider Tweeting about it yourself. @appellatelaw
  • 17. #17 @bradjward Don't get caught up in the numbers game. 100 relevant followers on Twitter is worth more than 1000 followers any day of the week.
  • 18. #18 @makingcjc learn ow to RT (re-tweet) it not only helps you stay active, but let's people know what your interested in.
  • 19. #19 "Retweet" is a powerful tool on Twitter; helps to build your brand, following, trust & seen as an expert in your field. @mayhemstudios
  • 20. #20 Twitter is as good as the people you follow. @lookwebdesign
  • 21. #21 @sarahebuckner: It drives me crazy when people don't post for a few hours, then post 9 times in a row. If they do that a lot, I unfollow.
  • 22. #22 @KristieKreation Don't just retweet, post links and post quotes!! Make sure you carry on conversations so others know a little about you.
  • 23. #23 @TimPiazza: When you trend, trying to follow your brand is like riding in the front of a roller coaster. Every moment thrills and scares.
  • 24. #24 @watsonk2: Tweet 80% content your readers will find helpful and 20% self promotion. A good mix will get you farther than 100% promotion.
  • 25. #25 @Arsene333: Before you click send ask yourself "Would I follow this person solely based on this one tweet?" If yes, clink send.
  • 26. #26 Find the perfect balance between the quantity of your tweet versus the quality.
  • 27. #27 Make sure you're able to talk to the people who follow you. Make sure your on when their own, and free to chat.
  • 28. #28 If business has taught you anything is that you have to pick a niche. Apply that to Twitter.
  • 29. #29 DON'T BE STUCK UP! Talk to the people who took time to mention you, follow you, and/or DM you.
  • 30. #30 @SandyDfromNJ: Twitter is a great place to clarify your vision, mission & message. Are you being ReTweeted?
  • 31. #31 Like in Shakespeare the more interesting characters are rounded, not flat or static. So be well rounded (or appear to be).
  • 32. #32 First- Get followers. Second- Keep followers. Sounds easy right? It's actually not. It takes patience and hard work.
  • 33. #33 @Arsene333: Think of Twitter as your own public relations campaign.
  • 34. #34 You are the brand!!! Nothing else. You're selling yourself as a person and showing that you are worthy of being followed.
  • 35. #35 B human. dont B the person who only talks abt their product/service. Interact w/ ppl (RT, DM, etc) on a personal level.
  • 36. #36 Don't be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.
  • 37. #37 @jennielees: Pay it forward - giving is as good as getting, and social capital is invaluable. It's not all about you any more.
  • 38. #38 @douglaskarr Find out who is tweeting your links with Backtweets http://backtweets.com/
  • 39. #39 @Alonis DO NOT PUSH YOUR PRODUCT. There, in 26 characters.
  • 40. #40 @azvibe Don't use twitter if all you're going to do is promote the latest and greatest or ask for help for your business. Be yourself!!
  • 41. #41 @KevinEikenberry: The 3 Twitter Marketing P's To use twitter effectively, be provocative, provide value, and most of all, be personable
  • 42. #42 Remember that Twitter is about communicating, not marketing. Focus on adding value to the conversation, not selling something to someone
  • 43. #43 @Chadrichards identify, engage, respond, repeat ;)
  • 44. #44 @JillHarding Simply be genuine and share useful information as in time it will come back to you.
  • 45. #45 @bnyquist Don't constantly or ever change your avatar as it's one of the main consistencies in your online branding.
  • 46. #46 If you murder someone, don’t Tweet about it. Bad for the brand @brianspaeth
  • 47. #47 Broadsting is great for TV. Not for Twitter. Participation is a two-way street. Get to know your groups and they will get to know you. @chuckgose
  • 48. #48 Focus on building conversations and relationships and the followers will come @roundpeg
  • 49. #49 Keep your business and personal life separate. Would you like to see someone you were considering to do work for you drinking on a boat?
  • 50. #50 Build relationships. Share ideas and info with people who have similar interests and then meet them offline @gioias
  • 51. #51 Since becoming a Twitter user, a link in each tweet back to my web has increased traffic
  • 52. #52 Listen. Listen. Listen. And engage in conversations. Do not spam
  • 53. #53 Understand your business purposes for spending time and energy on Twitter @whalehunters
  • 54. #54 Twitter is a great equalizer. CEOs, gurus, and regular joes all have to make the best of 140 characters. @karamartens
  • 55. #55 Be mindful that your horse precedes your cart. Relationships are key. @fleurdeleigh
  • 56. #56 BROADCASTING is one thing. LISTENING is a major thing and REACTING is the real thing @gambitfauri
  • 57. #57 Have fun. Meet people. Share ideas. They visit your website.
  • 58. #58 Content is king @taskwum
  • 59. #59 Putting a real name and face on your identity allows customers to associate with your brand on a personal level
  • 60. #60 Employ a content lure strategy. You point users to help content in exchange for influence
  • 61. #61 @jecates Following thousands of people hoping to get their attention is more likely to get you blocked than followed
  • 62. #62 @ForwardSteps Want your blog posts fed to Twitter? In friendfeed setting, you’ll see Twitter publishing.
  • 63. #63 With every tweet you’re either giving people a reason to retweet or you’re giving them a reason to unfollow @claymabbitt
  • 64. #64 @augie_malson develop/build relationships with your (potential followers) 2.use a background image that connects to your other sites.
  • 65. #65 Listen think then react. Don’t tweet just because. Many following doesn’t mean you are a “super star” @greenphare
  • 66. #66 @unmarketing Twitter is a conversation about your business/industry whether you're there or not. Your choice.
  • 67. #67 I might be crazy enough to believe Twitter can lead Social Awareness movements. Lead people to involvement @BeTheLink
  • 68. #68 If you can’t have a vested, genuine interest in your followers then you are in the wrong business @PhillipM
  • 69. #69 Tweet about other people’s stuff.
  • 70. #70 Build relationships through interaction and remember quality of content over quantity will get you the right followers @yougonetwork
  • 71. #71 @unmarketing Take 5 min daily to reply/retweet others, nothing about you. Engage, interact, build.
  • 72. #72 Twitter works best when integrated. Use it to supplement blogging and other social media efforts
  • 73. #73 Don’t overplan or overtest. Just do it and see how it works. @tushin
  • 74. #74 If you expect people to RT your post leave 20 -25 characters for convenient RTs! @chrisfyvie
  • 75. #75 Watch, learn, and listen – then jump on in. You can’t understand social media until you use it. @VisitFingerLake
  • 76. #76 Do not put all of your eggs in one basket @pmhub
  • 77. #77 Twitter marketing is cheap, easy, and effective. If you can’t do it alone get some help.
  • 78. #78 All tweets are read – not just your branding or marketing ones. Be careful what you tweet! @krisplantrich
  • 79. #79 @LindsayManfredi Twitter should be about relationship building and trust. Use it wisely and people will get that. Please don't try to sell to me.
  • 80. #80 @MrBusinessGolf My thoughts are the best market to be in is the market you create.
  • 81. #81 @coffee_online If it smells of marketing then you're going to convince no-one. That includes spraying fake camouflage scent to cover your tracks
  • 82. #82 @socialjulie Good marketers can focus on intricacies with a short lens and can then strategize with a long lens and with a strong ROI filter
  • 83. #83 Don’t be a tweet hog! 15 tweets in a row gets irritating @krisplantrich
  • 84. #84 @AlaneAnderson Don't be the JERK at the party that just wants to sell u something.
  • 85. #85 If all of your links point back to you chances are I am going to ignore you @makeseriously
  • 86. #86 Speak simple. Share Your passion. RT the best words of others. @MacksMind
  • 87. #87 Building communities that will be sticky takes longer than a few tweets – tweet early and tweet often.
  • 88. #88 @ForwardSteps Remember to leave 20 or so characters free at the end of tweets, for news that you’d like others to RT
  • 89. #89 @jacobm Promote your twitter name, I have a link to my twitter profile in my email signature, on my business cards, and at the end of all of my posts.
  • 90. #90 Be a person to follow – not just a Twitter account @ericblonde
  • 91. #91 Make friends with your followers and tweet then as you’d like them to tweet you @Aislinnye
  • 92. #92 Don’t think Twitter can’t be useful for something. You can sell, broadcast, activate, converse, and share. @JasonFalls
  • 93. #93 Expertise, sex, news, controversy, and humor get retweeted. Making fun of yourself is my favorites. @briancarter
  • 94. #94 Tweet funny stuff in funique (fun+unique) ways. Funky ways works too. Funquee. @briancarter
  • 95. #95 Be shockingly honest. Usually at least one person connects with that.
  • 96. #96 Always remember you were a beginner once too @sarahrobinson
  • 97. #97 @photogeneve if you are a business, don’t always try to promote! Share things you find interesting, and others might too
  • 98. #98 Don’t answer “What Are You Doing? Instead: Reply, Retweet, and Respect (by following back those who follow you @authorlisalogan
  • 99. #99 @jennypratt Be Bold. Have an opinion. Talk to strangers and have fun!
  • 100. #100 Twitter bios rule. If say something interesting about yourself in 140 characters imagine what you can do with stuff you really care about? @jennypratt
  • 101. #101 Follow people outside your niche. I’ve read books I would have never known existed all from random tweets.
  • 102. #102 Honestly, I really don’t care what you have for lunch. But I do care to know about the light moment you created @jennypratt
  • 103. #103 Don’t be a marter. Be a friend. Be a resource. Be yourself. @donschindler
  • 104. #104 When tweeting, you don't need to make it all about you.
  • 105. #105 Staying on message in Twitter is dangerous. Learn to adapt and listen to what they are telling about your service/product
  • 106. #106 @askfrasco Twitter is a give and take relationship, you have to contribute yourself in order to have others contribute to you.
  • 107. #107 It's called a "social network" for a reason build your network online as you would in real time | you don't have 2 to like every @homestarstaging
  • 108. #108 @socialarts Find something that you care about, make it your goal to share that passion with followers, without expecting ANYTHING in return
  • 109. #109 @Leahsgotit Encourage followers, all R potential customers. If 1 posts abt being down, send a cheer-up tweet, they'll remember U well 4 it.
  • 110. #110 Provide value and I will watch for more...
  • 111. #111 @tonymarshall Remember that it's called "tweeting," not "squawking."
  • 112. #112 @addresstwo a drawing at a tradeshow you have to tweet a link from the booth to enter. I got a ton of traffic off tweet-to-win back in may.
  • 113. #113 @LeahsGotIt Most imp., be genuine. Ppl will smell it if you're being a ratty salesperson. Yell 'n sell just as annoying in tweets as on TV.
  • 114. #114 @socialjulie Marketing on Twitter is really a stripped down type of marketing. It's authentic communication; no other approach will work.
  • 115. #115 @bradpiercephd "If you make people think they’re thinking, they’ll love you"
  • 116. #116 @smquaseb Twitter is an ongoing conversation you participate in. It isn't about how much info you can shove out, it is about communicating.
  • 117. #117 @jacobm Remove people you follow if they don’t bring any value to you or if you just don’t find them interesting.
  • 118. #118 @blakenquist Don't talk AT people. Talk TO people. (or Don't broadcast. Engage.)
  • 119. #119 @JustShireen Talk. Interact. Respond. It should be a conversation, not a sales pitch.
  • 120. #120 @MarcusBarnes Posterous will allow you to easily post MP3s, files, videos and photos to Twitter.
  • 121. #121 @LisaMarieDias Keep in mind; even if you don’t have a fleet of followers, by tweeting, you are sending info out into the larger worldwide web.
  • 122. #122 @hendrylee Experience has told us that early adopters to a marketing technology that works is going to give an unfair advantage over others who come in much later.
  • 123. #123 @jacobm Follow people YOU think are interesting, don’t just follow folks because everyone else is.
  • 124. #124 @joshmiles Want to recruit your employees or coworkers to Tweet? First take a minute (in person) to explain what to do and why they should.
  • 125. #125 @wowbroadcasting Add the Twitter icon to your website
  • 126. #126 @OnRamp101 Don’t be a stranger. Say hi on the weekends. Tweet in the evening. Bring a bit of your self into your Tweeting, even if you’re using it primarily for business connections and learning.
  • 127. #127 @screationz First and foremost, you need to know the difference between posting often and spamming.
  • 128. #128 @mpdotcom recommends finding a valuable blog post referenced on Twitter, leaving a comment on the blog, then retweeting it.
  • 129. #129 @FranchiseKing suggests tweeting one of your recent press releases or blog posts daily, mixed in with other links to useful and relevant articles and blog postings.
  • 130. #130 @MoxieMarketing creating a strategy before jumping into Twitter. What do you want to accomplish? Who do you want to reach?
  • 131. #131 @timage T.W.E.E.T: "Timely, Worth reading, Educational, Entertaining, and Tweople-connecting."
  • 132. #132 @JonBacon create real conversations, and remembering that everything you do on Twitter represents your brand.
  • 133. #133 @searchguru note that best way to get retweeted is to post content that has value, such as useful blog post.
  • 134. #134 @LisaP check Twitter first thing in the morning, then spending about 10 minutes on it at two hour intervals to keep up with the most important tweets.
  • 135. #135 @RainShadowVA tweeting periodically throughout the day, such as with your morning coffee, at lunch, at the end of the work day, and in the evening.
  • 136. #136 @DesireeScales HootSuite allows you to manage multiple Twitter profiles through a single interface and provides metrics showing the results of activities in Twitter.
  • 137. #137 @MichaelHartzell creat a unique landing page to link to from your Twitter profile with a greeting and introduction that is a "secret page" only for your Twitter followers.
  • 138. #138 @JoeManna note the importance of commitment, and recommends spending at least a half hour per day discovering and Tweeting.
  • 139. #139 @StaciJShelton following people who retweet your content in order to build relationships with people who value what you share.
  • 140. #140 @DellOutlet The shorter and more direct your message is, the more successful you're going to be.