Social media for businesses
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LUNCH. LEARN. LENEXA. Featuring "Using Social Media in your Business" presented by Dustin Jacobsen & Andy Huckaba

LUNCH. LEARN. LENEXA. Featuring "Using Social Media in your Business" presented by Dustin Jacobsen & Andy Huckaba

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  • Note: this was from 2009. 2:36 long
  • 3:58 long

Social media for businesses Presentation Transcript

  • 1. Social Media & Business Lenexa Chamber of Commerce April 15th, 2010
  • 2. Agenda
    • Introductions
    • Definition
    • Stats
    • What is..
    • How to get started
    • Tips
    • Q & A
  • 3. Introductions Dustin Jacobsen Director of Social Media & Technology, Barkley Andy Huckaba President, Huckaba & Associates
  • 4. Social Media Revolution
  • 5. What is Social Media? Social media is another communications strategy, like advertising, PR and interactive, except different
  • 6. Social Media Defined Social media is platforms (Facebook, Twitter, blogs) that enable engagement with and among consumers to create endorsement and evangelism for your brand.
  • 7. Social Media Explained Visually
  • 8. Top Social Networks
  • 9. US Social Network Traffic
  • 10.  
  • 11. Stats, stats, more stats
    • Facebook has 400+ million users (2/2010)
      • 40% growth in the past 6 months, 7% of all web traffic
      • 5+ billion pieces of content (links, pics, stories, etc) shared each week
      • 100 million access via mobile device
    • Twitter has 75+ million global users
      • 2.5-3 million tweets per hour (4/2010)
    • LinkedIn has 50+ million global users
    • Flickr hosts more than 4 billion images
    • 70% of bloggers are organically talking about brands on their blog.
    • 38% of bloggers post brand or product reviews.
  • 12. Social Core System
  • 13. PAID MEDIA (Brand Leverages) OWNED MEDIA (Brand Controls) EARNED MEDIA (Customer Controls) Display ads Paid search Sponsorships Facebook Fanpage Web site Twitter profile Blog posts News coverage Fan videos
  • 14.  
  • 15. Blogs
    • Wordpress , TypePad , Movable Type , Blogger , Tumblr
  • 16. What is a Blog?
    • The term Blog is a shortened version of "We b log ” - a regularly updated website based around a subject that the blog owner (or owners) would like to talk about
    • Blogs are about:
      • Sharing thoughts and ideas in an expansive and unstructured way
      • Creating awareness of and creating new links to an existing website
      • Promoting products, increasing on-line presence and gaining customer feedback
  • 17. What is Twitter ?
    • A social networking tool that can help improve your customer service, promote events and create new contacts in your industry
    • Twitter is about:
      • Creating BUZZ
      • Real Time News Channel
      • Status Update
      • Instant Social Messaging Connect with Audience
      • Information Tool
  • 18. Over 1.7 million views on YouTube, 10 million views of Plain English series
  • 19. What is Facebook ?
    • A Social Networking service, started in 2006, that allows people to share information easily using computers or mobile internet devices. 
    • Facebook is about:
      • Connecting with “Friends & Family”
      • Personal Engagement
      • Sharing pictures, events, life
      • Various privacy settings (friends, groups, everyone, search engines)
  • 20. What is YouTube ?
    • Founded in February 2005 and has become one of the most popular video portals in the world.
    • YouTube is about:
      • Branding - build a channel, brand videos & promote
      • Leveraging the Viral nature of YouTube spreading the videos to a large number of people
      • Allowing users to submit as well as search for videos
  • 21. What is Yelp ?
    • Yelp was founded in 2004
    • Mission: connect people with great local businesses
    • Top 100 website with 31 million unique monthly visitors (March 2010)
    • Over 10 million local reviews
    • Over 1.25 million iPhone app installs (also available for BlackBerry, Palm Pre, Android and mobile web)
  • 22. Yelp
  • 23. What about Negative Reviews?
    • Don’t worry
    • Majority are positive (80%)
    • Highlight areas for growth, including product development
    • You probably already know about most of them
    • Reviews / word of mouth happen, with or without you
    Don’t Be Afraid of Negative Reviews
  • 24. How to Get Started
    • Listen & Learn
      • Identify who, what, where, volume & sentiment
    • Plan
      • Social media policy, monitoring & response, proactive engagement
    • Engage
      • Implementation of the plan, including integration with other systems, digital properties and business processes
  • 25. Them, Not Us
    • The best advertising is not us talking about us. It’s other people talking about us. Make conversations about the consumer first.
  • 26. Be Where the Consumers Are
    • Find your evangelists. Know where your target consumers congregate and converse. Contribute to those communities and conversations first.
  • 27. Show Signs of Life
    • Integrate and promote social content throughout your online and offline presence.
  • 28. Action Trumps Eyeballs
    • Aim for engagement, endorsement and evangelism. Design for action and interaction. Think hearts and minds, not just eyeballs.
  • 29. Connect & Collect
    • Use every appropriate conversation to collect information that will make the relationship more personal and special.
  • 30. Tips & Rules
    • The 1% Rule
    • The 2-4X Rule
    • The New Media / New Pipes Rule
    • The Martha Stuart Rule
    • The Power of Weak Links Rule
    • The Feed the Fire Rule
    • The More Things Change Rule
    • Horse Before the Cart Rule
    • The PR Pitfalls Rule
    • The Customer Service Rule
  • 31. Keep in Mind
    • Audience size doesn’t prove influence on Twitter
    • Your employees and customers are your most valuable asset. Work with them - not against
    • Don’t ignore your existing digital properties - website, email
    • Cross pollinate
  • 32. Contact
    • Andy Huckaba - President, Huckaba & Associates
      • Email: andy@huckaba.com
      • Phone: (913) 485-3210
      • Twitter – http://www.twitter.com/andyhuckaba
      • Facebook – http://www.facebook.com/andyhuckaba
      • LinkedIn – http://www.linkedin.com/in/andyhuckaba
      • Blog – http://blog.huckaba.com
      • Website – http:// www.huckaba.com
  • 33. Contact
    • Dustin Jacobsen - Director of Social Media & Technology, Barkley
      • Email: [email_address]
      • Phone: (816) 423-6063
      • Twitter – http://twitter.com/dustinj
      • Facebook – http://facebook.com/dustinjacobsen
      • LinkedIn – http://linkedin.com/in/dustinjdotcom
      • Blog – http://shakegently.com
      • Website – http://barkleyus.com
  • 34. Appendix
    • The CMO’s Guide to the Social Media Landscape
    • The 10 Essential Rules for Brands in Social Media
    • The Conversation Prism
    • Mashable - The Social Media Guide
    • 20+ Amazing Social Media Stats
    • Facebook Press Room: Statistics
    • The Age of Social Networks
  • 35. Thanks!
    • Q&A