Mobile
Update
October 1st, 2008
Presented by:
Dustin Jacobsen
Technical Director, Barkley
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Agenda
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Agenda
 Introduction
 Why so many updates on mobile?
 Mobile usage
 Devices
 iPhone, T-Mobile G1, Nokia N96
 Example applications
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Your presenter
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Digital Ninja Assignments:
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Digital Ninja Assignments:
SMS weather
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Digital Ninja Assignments:
SMS weather
MapQuest directions
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Digital Ninja Assignments:
SMS weather
MapQuest directions
Camera phone
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Relevancy:
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Relevancy:
Consumers
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Relevancy:
Consumers
Competition
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What do you want to
learn today?
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Organization Subsidy
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Organization Subsidy
 According to Forrester, 75% of
firms purchase devices and
service on behalf of their
employees and another 15%
subsidize service fees
Baseline Magazine, Sept 2008, “Managing
Mobility in the Enterprise”
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December 2007
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December 2007
 50 billion text messages
 255 million U.S. mobile
subscribers
source
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June 2008
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June 2008
 75 billion text messages
 262 million U.S. mobile
subscribers
source
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Growth
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Growth
 Mobile texting up 450% in two
years
 Outpaces voice calling
 Teens 13 to 17 years old average
1,742 text messages a month
source
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Mobile Coverage
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Mobile Coverage
 About 1/2 of kids 8-12 years old
have mobile phones
 Overall: 85% cell coverage in the
U.S.
source
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CTIA highlights
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CTIA highlights
 Yahoo: OneConnect, BluePrint
 Adobe: Flash across all devices
 Carriers: meaning of open
networks
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Politics
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Politics
 Obama campaign sent out 2.9
million text messages to announce
his running mate
 50% actually received the
message, some hours later,
according to Keynote
source
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Home Phone Replacement
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Home Phone Replacement
 17% (20 million) are homes without
landlines
 Moving (31%) or changing jobs
(22%) are the biggest life events
associated with cord cutting
source
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T-Mobile G1 / Android
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T-Mobile G1 / Android
 October 22nd release
 Product details (video)
 QWERTY keyboard, touchscreen
 Android Market vs. Apple store
 no video playback
 Missed details
 Visa partnership
 Motorola dev team 15

BlackBerry
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BlackBerry
 No stopping BlackBerry in
corporate environments
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iPhone
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iPhone
 App store: $1 million in sales / day
 launched July 2008
 Favorite apps
 Google Maps
 Urbanspoon
 Where
 Yelp
 Pandora
 Shazam
 Twitterific 17

iPhone
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iPhone
 Analysts predict 13 million iPhone
3G sales in 2008
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Nokia N96
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Nokia N96
 Product details (Oct 1 release)
 N96 vs. iPhone
 XOHM high speed connection
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Other devices
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Other devices
 Many new devices
 HTC, Samsung, Sony Ericcson,
Motorola, LG, others
 2Q08 market share
 Nokia - 40.3 %
 Samsung - 15.2 %
 Motorola - 9.3 %
 LG - 9.2 %
 Sony Ericsson - 8.3 %
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Other Trends
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Other Trends
 GPS
 Mobile banking: 2012
 9 Megapixel camera and HD video
 iPhone to U-verse link and remote
 Nokia: multimedia powerhouse
 08 Ringtone revenue: $5-600 mill
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Mobile Advertising
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Mobile Advertising
 Growth, but 3 factors holding it
back:
 Unawareness of audience
size
 Complexity of ecosystem
 Lack of trust in the medium
report
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Thanks!
Dustin Jacobsen
Technical Director
Barkley
Follow:
Blog
Twitter
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