0
I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A
@ D U S T I N H A I S L E R
Flickr: webtreats
Flickr: webtreats
! !!
A G E N D A
M E E T T H E
A U D I E N C E
L O O K AT
T O D AY
D I S C O V E R
W H AT ’ S N E X T
E ...
A U D I E N C E
M E E T Y O U R
Flickr: thinkmedialabs
87% of them
have a cell phone.
Flickr: Witer
Source: Pew Internet Research
74% of them used
location-based
services (LBS).
Flickr: Surrey County Council News
vSource: Pew Internet Research
40% of them use a
social networking site
on their phone.
Flickr: Jason Howie
Source: Pew Internet Research
H O W O L D A R E
T H E Y ?
Source: Pew Internet Research
W H AT S O C I A L M E D I A
S I T E S D O T H E Y U S E ?
T H E Y ’ R E M I M I C K I N G
T H E R E A L W O R L D
O N S O C I A L M E D I A .
A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …
T O D AY
L O O K AT
!
Flickr: Sweetie187
CHANGE IS HAPPENING. THE STAGE IS SET.
I3aac
Steve Rhode
HYPER-CONNECTIVITY
Developed In Collaboration With Daniel Charboneau
CRITICAL MASS
Anirudh KoulDeveloped In Collaboration With Daniel Charboneau
IntelFreePress
AND LOTS OF ENERGY!
P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G
N E W S O C I A L E X P E R I E N C E S O N L I N E E V E...
W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …
W H AT S A P P
T H E Y A L L H AV E O N E T H I N G I N C O M M O N .
CROWDSOURCING
Group of People
Distribution of Work
N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E
ACTIVE
PASSIVE
200 Million Solved Each Day	

150,000 Hours OfTranslation Work Per Day (Avg. 10 seconds per user)
SOCIALIZED EMERGENCY COMMUNICATION
G O O G L E F L U T R E N D S
G O O G L E P E R S O N F I N D E R
M O V E O N . O R G
WETHE PEOPLEwhitehouse.gov
S E E C L I C K F I X . C O M
CROWDMAP www.crowdmap.com
SELF-SERVICE COMMUNITIES TEXAS.GOV
NEXTDOOR
WWW.NEXTDOOR.COM
OPEN INNOVATION CHALLENGE.GOV
Text
StreetBump.org
LOCATION BASED APPS APP STORE: CLOAK
O F F L I N E S O C I A L N E T W O R K S
A P P S T O R E : F I R E C H AT
POPVOX: OPEN LEGISLATION www.popvox.com
SOCIALVOLUNTEERING www.sparked.com
W H AT ’ S N E X T
D I S C O V E R
!
Flickr: Sweetie187
William Hook
BYOA
BringYour Own Apps
RAPID INNOVATION
NEW FORMS OF CREATION
NEW FORMS OF INTERACTION
PREDICTIVE EVERYTHING
THE RISE OF GAMIFICATION
amboo who?
CONNECTED SOCIAL SYSTEMS
IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION
Business Process
IDENTIFY ...
IDENTITY DATA PROVIDERS
Flickr: James Dellow
IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats
Person-to-Person
Self-Service!
Internet!
Mobile!
Augmented!
Predictive!
How Will This
Impact The
Public Sector?
Gov 1.0
Go...
GOOGLE GLASSES
W E A R A B L E S
T H E R I S E O F
!
Motorola Moto 360
!
Motorola Moto 360
Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S .
P R E D I C T I V EAWA R E
C O N T E X T U A L
E...
S T R AT E G Y
E X P L O R E A N E W S O C I A L
Flickr: birgerking
H O W D O Y O U K E E P U P ?
T H E C H A L L E N G E
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L SO N L I N E
D E V E L O P P L A N O F A C T I O N
I M P L E M ...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
D E F I N E A U D I E N C E
E S TA B L I S H C H A N N E L S
D E V E L O P P L A N O F A C T I O N
I M P L E M E N T / E X...
TA K E A WAY S
1 . E V E RY T H I N G I S P L A T F O R M F O R S O C I A L .
2 . L E V E R A G E Y O U R C R O W D T O D ...
A N Y Q U E S T I O N S ?
W W W. D U S T I N H A I S L E R . C O M
S O S @ D U S T I N H A I S L E R . C O M
LESSONS LEARNED
IDENTIFY STAKEHOLDERS FROMTHE START
STAKEHOLDERS
BE ABLETO DRAWTHE PROCESS OR
CHANGEYOU WANT.
WHITEBOARD RULE
YOU WANT PEOPLETO BE ABLETO SEE
THATTHEY ARE EFFECTING CHANGE.
QUICK WINS
DON’T START MULTIPLE PROGRAMS AT
THE SAMETIME. GRADUALLY
TRANSITION.
START SMALL
PEOPLE ARE RELUCTANTTO PARTICIPATE
IN PROCESSESTHEY DO NOT
UNDERSTAND.
TRANSPARENCY
WHAT DOES SUCCESS LOOK LIKE?
MAKE SURE EVERYONE ONTHETEAM
AND INVOLVED INTHE PROGRAM HAS A
SHAREDVISION OF SUCCESS.
SET GOALS
ESTABLISH GOALS OR BENCHMARKSTO
REPORT ON AND GAUGE SUCCESS.
A N Y Q U E S T I O N S ?
W W W. D U S T I N H A I S L E R . C O M
S O S @ D U S T I N H A I S L E R . C O M
Public Sector Social Media Innovation
Public Sector Social Media Innovation
Public Sector Social Media Innovation
Upcoming SlideShare
Loading in...5
×

Public Sector Social Media Innovation

303

Published on

Social Meida Strategy & Innovation Presentation for TASSCC in Austin, Texas (March 2014).

Published in: Social Media, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
303
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Public Sector Social Media Innovation "

  1. 1. I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A @ D U S T I N H A I S L E R Flickr: webtreats
  2. 2. Flickr: webtreats ! !! A G E N D A M E E T T H E A U D I E N C E L O O K AT T O D AY D I S C O V E R W H AT ’ S N E X T E X P L O R E A N E W S O C I A L S T R AT E G Y Q & A
  3. 3. A U D I E N C E M E E T Y O U R Flickr: thinkmedialabs
  4. 4. 87% of them have a cell phone. Flickr: Witer Source: Pew Internet Research
  5. 5. 74% of them used location-based services (LBS). Flickr: Surrey County Council News vSource: Pew Internet Research
  6. 6. 40% of them use a social networking site on their phone. Flickr: Jason Howie Source: Pew Internet Research
  7. 7. H O W O L D A R E T H E Y ? Source: Pew Internet Research
  8. 8. W H AT S O C I A L M E D I A S I T E S D O T H E Y U S E ?
  9. 9. T H E Y ’ R E M I M I C K I N G T H E R E A L W O R L D O N S O C I A L M E D I A .
  10. 10. A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …
  11. 11. T O D AY L O O K AT ! Flickr: Sweetie187
  12. 12. CHANGE IS HAPPENING. THE STAGE IS SET. I3aac
  13. 13. Steve Rhode HYPER-CONNECTIVITY Developed In Collaboration With Daniel Charboneau
  14. 14. CRITICAL MASS Anirudh KoulDeveloped In Collaboration With Daniel Charboneau
  15. 15. IntelFreePress AND LOTS OF ENERGY!
  16. 16. P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G N E W S O C I A L E X P E R I E N C E S O N L I N E E V E RY D AY.
  17. 17. W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …
  18. 18. W H AT S A P P
  19. 19. T H E Y A L L H AV E O N E T H I N G I N C O M M O N .
  20. 20. CROWDSOURCING Group of People Distribution of Work N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E
  21. 21. ACTIVE
  22. 22. PASSIVE 200 Million Solved Each Day 150,000 Hours OfTranslation Work Per Day (Avg. 10 seconds per user)
  23. 23. SOCIALIZED EMERGENCY COMMUNICATION G O O G L E F L U T R E N D S G O O G L E P E R S O N F I N D E R
  24. 24. M O V E O N . O R G
  25. 25. WETHE PEOPLEwhitehouse.gov
  26. 26. S E E C L I C K F I X . C O M
  27. 27. CROWDMAP www.crowdmap.com
  28. 28. SELF-SERVICE COMMUNITIES TEXAS.GOV
  29. 29. NEXTDOOR WWW.NEXTDOOR.COM
  30. 30. OPEN INNOVATION CHALLENGE.GOV
  31. 31. Text StreetBump.org
  32. 32. LOCATION BASED APPS APP STORE: CLOAK
  33. 33. O F F L I N E S O C I A L N E T W O R K S A P P S T O R E : F I R E C H AT
  34. 34. POPVOX: OPEN LEGISLATION www.popvox.com
  35. 35. SOCIALVOLUNTEERING www.sparked.com
  36. 36. W H AT ’ S N E X T D I S C O V E R ! Flickr: Sweetie187
  37. 37. William Hook BYOA BringYour Own Apps
  38. 38. RAPID INNOVATION
  39. 39. NEW FORMS OF CREATION
  40. 40. NEW FORMS OF INTERACTION
  41. 41. PREDICTIVE EVERYTHING
  42. 42. THE RISE OF GAMIFICATION amboo who?
  43. 43. CONNECTED SOCIAL SYSTEMS IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION Business Process IDENTIFY 
 PROBLEM PROPOSE
 SOLUTIONS DISTRIBUTE TASKS FIND FUNDING IMPLEMENT
 SOLUTION VALIDATE IF
 IT WORKED Flickr: webtreats
  44. 44. IDENTITY DATA PROVIDERS Flickr: James Dellow IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats
  45. 45. Person-to-Person Self-Service! Internet! Mobile! Augmented! Predictive! How Will This Impact The Public Sector? Gov 1.0 Gov 2.0 Beyond
  46. 46. GOOGLE GLASSES
  47. 47. W E A R A B L E S T H E R I S E O F ! Motorola Moto 360
  48. 48. ! Motorola Moto 360
  49. 49. Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S . P R E D I C T I V EAWA R E C O N T E X T U A L E X P E C TAT I O N
  50. 50. S T R AT E G Y E X P L O R E A N E W S O C I A L Flickr: birgerking
  51. 51. H O W D O Y O U K E E P U P ? T H E C H A L L E N G E
  52. 52. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L SO N L I N E D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T A D A P T I V E S O C I A L E N G A G E M E N T M E A S U R E / A D A P T Flickr: webtreats O F F L I N E
  53. 53. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats Y O U R PA RT N E R S Y O U R C U S T O M E R S Y O U R E M P L O Y E E S W H O A R E Y O U T RY I N G T O R E A C H ? Y O U R TA R G E T
  54. 54. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Graphic: Integrity Insurance Background: Flickr: webtreats W H E R E I S Y O U R A U D I E N C E ?
  55. 55. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats W H AT A R E Y O U R G O A L S ? 1. C O M M U N I C AT E I N F O R M AT I O N 2. C O L L E C T F E E D B A C K 3. C R O W D S O U R C E P R O J E C T S ( E X A M P L E S )
  56. 56. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats H O W D O Y O U E N G A G E T H E M ?
  57. 57. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats E X T E R N A L : Y O U ’ V E B E E N TA G G E D I N A P H O T O I N T E R N A L : W H AT D I D I M I S S ? C L I C K T H E L I N K ! ! C H E C K P H O N E L I K I N G , C O M M E N T I N G , S H A R I N G , U P L O A D I N G P I C T U R E S A D A P T E D B Y D U S T I N H A I S L E R H O O K M O D E L : N I R E YA L , H O O K E D FA C E B O O K H O O K Y O U G E T T O S E E T H E P I C T U R E ! S O C I A L C O N N E C T E D N E S S ( ‘ A C C E S S T O Y O U R T R I B E ’ )
  58. 58. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats C R E AT E C U S T O M E R O R E M P L O Y E E A M B A S S A D O R S A N D H AV E T H E M T E S T D R I V E T H E P R O C E S S . S TA RT S M A L L : D E P L O Y I N P H A S E S F I N D N E W WAY S T O L E V E R A G E Y O U R S O C I A L G R A P H ( C R O W D S O U R C E ! ) 1 2 3 I M P L E M E N T / E X P E R I M E N T
  59. 59. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats Q U E S T I O N S T O A S K A R E Y O U R E A C H I N G Y O U R TA R G E T A U D I E N C E ? A R E Y O U E N G A G I N G Y O U R A U D I E N C E ? A R E Y O U M E E T I N G Y O U R G O A L S ?
  60. 60. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats G O O G L E A N A LY T I C S S P R O U T S O C I A L B U F F E R A P P G E T H E L P ! W I T H M E A S U R E M E N T
  61. 61. TA K E A WAY S 1 . E V E RY T H I N G I S P L A T F O R M F O R S O C I A L . 2 . L E V E R A G E Y O U R C R O W D T O D O M O R E . 3 . E X P E R I M E N TA T I O N I S T H E K E Y T O I N N O VA T I O N . Flickr: webtreats
  62. 62. A N Y Q U E S T I O N S ? W W W. D U S T I N H A I S L E R . C O M S O S @ D U S T I N H A I S L E R . C O M
  63. 63. LESSONS LEARNED
  64. 64. IDENTIFY STAKEHOLDERS FROMTHE START STAKEHOLDERS
  65. 65. BE ABLETO DRAWTHE PROCESS OR CHANGEYOU WANT. WHITEBOARD RULE
  66. 66. YOU WANT PEOPLETO BE ABLETO SEE THATTHEY ARE EFFECTING CHANGE. QUICK WINS
  67. 67. DON’T START MULTIPLE PROGRAMS AT THE SAMETIME. GRADUALLY TRANSITION. START SMALL
  68. 68. PEOPLE ARE RELUCTANTTO PARTICIPATE IN PROCESSESTHEY DO NOT UNDERSTAND. TRANSPARENCY
  69. 69. WHAT DOES SUCCESS LOOK LIKE? MAKE SURE EVERYONE ONTHETEAM AND INVOLVED INTHE PROGRAM HAS A SHAREDVISION OF SUCCESS.
  70. 70. SET GOALS ESTABLISH GOALS OR BENCHMARKSTO REPORT ON AND GAUGE SUCCESS.
  71. 71. A N Y Q U E S T I O N S ? W W W. D U S T I N H A I S L E R . C O M S O S @ D U S T I N H A I S L E R . C O M
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×