Public Sector Social Media Innovation

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Social Meida Strategy & Innovation Presentation for TASSCC in Austin, Texas (March 2014).

Social Meida Strategy & Innovation Presentation for TASSCC in Austin, Texas (March 2014).

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  • 1. I N N O VAT I O N I N G O V E R N M E N T S O C I A L M E D I A @ D U S T I N H A I S L E R Flickr: webtreats
  • 2. Flickr: webtreats ! !! A G E N D A M E E T T H E A U D I E N C E L O O K AT T O D AY D I S C O V E R W H AT ’ S N E X T E X P L O R E A N E W S O C I A L S T R AT E G Y Q & A
  • 3. A U D I E N C E M E E T Y O U R Flickr: thinkmedialabs
  • 4. 87% of them have a cell phone. Flickr: Witer Source: Pew Internet Research
  • 5. 74% of them used location-based services (LBS). Flickr: Surrey County Council News vSource: Pew Internet Research
  • 6. 40% of them use a social networking site on their phone. Flickr: Jason Howie Source: Pew Internet Research
  • 7. H O W O L D A R E T H E Y ? Source: Pew Internet Research
  • 8. W H AT S O C I A L M E D I A S I T E S D O T H E Y U S E ?
  • 9. T H E Y ’ R E M I M I C K I N G T H E R E A L W O R L D O N S O C I A L M E D I A .
  • 10. A N D T H E Y H AV E S O M E I N T E R E S T I N G H A B I T S …
  • 11. T O D AY L O O K AT ! Flickr: Sweetie187
  • 12. CHANGE IS HAPPENING. THE STAGE IS SET. I3aac
  • 13. Steve Rhode HYPER-CONNECTIVITY Developed In Collaboration With Daniel Charboneau
  • 14. CRITICAL MASS Anirudh KoulDeveloped In Collaboration With Daniel Charboneau
  • 15. IntelFreePress AND LOTS OF ENERGY!
  • 16. P E O P L E A R E S E L F - O R G A N I Z I N G & C R E AT I N G N E W S O C I A L E X P E R I E N C E S O N L I N E E V E RY D AY.
  • 17. W H E N Y O U T H I N K S O C I A L , Y O U T H I N K …
  • 18. W H AT S A P P
  • 19. T H E Y A L L H AV E O N E T H I N G I N C O M M O N .
  • 20. CROWDSOURCING Group of People Distribution of Work N E X T G E N E R AT I O N S O C I A L S Y S T E M S U S E
  • 21. ACTIVE
  • 22. PASSIVE 200 Million Solved Each Day 150,000 Hours OfTranslation Work Per Day (Avg. 10 seconds per user)
  • 23. SOCIALIZED EMERGENCY COMMUNICATION G O O G L E F L U T R E N D S G O O G L E P E R S O N F I N D E R
  • 24. M O V E O N . O R G
  • 25. WETHE PEOPLEwhitehouse.gov
  • 26. S E E C L I C K F I X . C O M
  • 27. CROWDMAP www.crowdmap.com
  • 28. SELF-SERVICE COMMUNITIES TEXAS.GOV
  • 29. NEXTDOOR WWW.NEXTDOOR.COM
  • 30. OPEN INNOVATION CHALLENGE.GOV
  • 31. Text StreetBump.org
  • 32. LOCATION BASED APPS APP STORE: CLOAK
  • 33. O F F L I N E S O C I A L N E T W O R K S A P P S T O R E : F I R E C H AT
  • 34. POPVOX: OPEN LEGISLATION www.popvox.com
  • 35. SOCIALVOLUNTEERING www.sparked.com
  • 36. W H AT ’ S N E X T D I S C O V E R ! Flickr: Sweetie187
  • 37. William Hook BYOA BringYour Own Apps
  • 38. RAPID INNOVATION
  • 39. NEW FORMS OF CREATION
  • 40. NEW FORMS OF INTERACTION
  • 41. PREDICTIVE EVERYTHING
  • 42. THE RISE OF GAMIFICATION amboo who?
  • 43. CONNECTED SOCIAL SYSTEMS IDENTIFICATION IDEATION MICROTASKING FUNDING IMPLEMENTATION VALIDATION Business Process IDENTIFY 
 PROBLEM PROPOSE
 SOLUTIONS DISTRIBUTE TASKS FIND FUNDING IMPLEMENT
 SOLUTION VALIDATE IF
 IT WORKED Flickr: webtreats
  • 44. IDENTITY DATA PROVIDERS Flickr: James Dellow IDP Concept Developed In Collaboration With Dan Charboneau Flickr: webtreats
  • 45. Person-to-Person Self-Service! Internet! Mobile! Augmented! Predictive! How Will This Impact The Public Sector? Gov 1.0 Gov 2.0 Beyond
  • 46. GOOGLE GLASSES
  • 47. W E A R A B L E S T H E R I S E O F ! Motorola Moto 360
  • 48. ! Motorola Moto 360
  • 49. Y O U R A U D I E N C E W I L L E X P E C T N E W E X P E R I E N C E S . P R E D I C T I V EAWA R E C O N T E X T U A L E X P E C TAT I O N
  • 50. S T R AT E G Y E X P L O R E A N E W S O C I A L Flickr: birgerking
  • 51. H O W D O Y O U K E E P U P ? T H E C H A L L E N G E
  • 52. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L SO N L I N E D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T A D A P T I V E S O C I A L E N G A G E M E N T M E A S U R E / A D A P T Flickr: webtreats O F F L I N E
  • 53. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats Y O U R PA RT N E R S Y O U R C U S T O M E R S Y O U R E M P L O Y E E S W H O A R E Y O U T RY I N G T O R E A C H ? Y O U R TA R G E T
  • 54. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Graphic: Integrity Insurance Background: Flickr: webtreats W H E R E I S Y O U R A U D I E N C E ?
  • 55. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats W H AT A R E Y O U R G O A L S ? 1. C O M M U N I C AT E I N F O R M AT I O N 2. C O L L E C T F E E D B A C K 3. C R O W D S O U R C E P R O J E C T S ( E X A M P L E S )
  • 56. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats H O W D O Y O U E N G A G E T H E M ?
  • 57. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats E X T E R N A L : Y O U ’ V E B E E N TA G G E D I N A P H O T O I N T E R N A L : W H AT D I D I M I S S ? C L I C K T H E L I N K ! ! C H E C K P H O N E L I K I N G , C O M M E N T I N G , S H A R I N G , U P L O A D I N G P I C T U R E S A D A P T E D B Y D U S T I N H A I S L E R H O O K M O D E L : N I R E YA L , H O O K E D FA C E B O O K H O O K Y O U G E T T O S E E T H E P I C T U R E ! S O C I A L C O N N E C T E D N E S S ( ‘ A C C E S S T O Y O U R T R I B E ’ )
  • 58. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats C R E AT E C U S T O M E R O R E M P L O Y E E A M B A S S A D O R S A N D H AV E T H E M T E S T D R I V E T H E P R O C E S S . S TA RT S M A L L : D E P L O Y I N P H A S E S F I N D N E W WAY S T O L E V E R A G E Y O U R S O C I A L G R A P H ( C R O W D S O U R C E ! ) 1 2 3 I M P L E M E N T / E X P E R I M E N T
  • 59. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats Q U E S T I O N S T O A S K A R E Y O U R E A C H I N G Y O U R TA R G E T A U D I E N C E ? A R E Y O U E N G A G I N G Y O U R A U D I E N C E ? A R E Y O U M E E T I N G Y O U R G O A L S ?
  • 60. D E F I N E A U D I E N C E E S TA B L I S H C H A N N E L S D E V E L O P P L A N O F A C T I O N I M P L E M E N T / E X P E R I M E N T M E A S U R E / A D A P T Flickr: webtreats G O O G L E A N A LY T I C S S P R O U T S O C I A L B U F F E R A P P G E T H E L P ! W I T H M E A S U R E M E N T
  • 61. TA K E A WAY S 1 . E V E RY T H I N G I S P L A T F O R M F O R S O C I A L . 2 . L E V E R A G E Y O U R C R O W D T O D O M O R E . 3 . E X P E R I M E N TA T I O N I S T H E K E Y T O I N N O VA T I O N . Flickr: webtreats
  • 62. A N Y Q U E S T I O N S ? W W W. D U S T I N H A I S L E R . C O M S O S @ D U S T I N H A I S L E R . C O M
  • 63. LESSONS LEARNED
  • 64. IDENTIFY STAKEHOLDERS FROMTHE START STAKEHOLDERS
  • 65. BE ABLETO DRAWTHE PROCESS OR CHANGEYOU WANT. WHITEBOARD RULE
  • 66. YOU WANT PEOPLETO BE ABLETO SEE THATTHEY ARE EFFECTING CHANGE. QUICK WINS
  • 67. DON’T START MULTIPLE PROGRAMS AT THE SAMETIME. GRADUALLY TRANSITION. START SMALL
  • 68. PEOPLE ARE RELUCTANTTO PARTICIPATE IN PROCESSESTHEY DO NOT UNDERSTAND. TRANSPARENCY
  • 69. WHAT DOES SUCCESS LOOK LIKE? MAKE SURE EVERYONE ONTHETEAM AND INVOLVED INTHE PROGRAM HAS A SHAREDVISION OF SUCCESS.
  • 70. SET GOALS ESTABLISH GOALS OR BENCHMARKSTO REPORT ON AND GAUGE SUCCESS.
  • 71. A N Y Q U E S T I O N S ? W W W. D U S T I N H A I S L E R . C O M S O S @ D U S T I N H A I S L E R . C O M