GTC West: The Business Case For Social Media
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GTC West: The Business Case For Social Media

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Presentation by Dustin Haisler and Magarita Quihuis for GTC West in Sacramento, California.

Presentation by Dustin Haisler and Magarita Quihuis for GTC West in Sacramento, California.

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  • Dustin When I first started looking at web 2.0, at first glance it looked like all of the changes I needed to implement were online. But overtime I quickly realized that there were many offline changes (CLICK) that I needed to implement.
  • Phil With traditional means of communication, you are unaware of who receives your message.
  • Phil With web 2.0, you know who your audience is and you can even track how your initial message is continuing to spread.
  • Dustin

GTC West: The Business Case For Social Media GTC West: The Business Case For Social Media Presentation Transcript

  • Business Case For Social Media Twitter Handles @dustinhaisler, @cityofmanor, @manorlabs
  • What is Social Media?
    • Social media  are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques.
    • Social media use web-based technologies to transform and broadcast media monologues into social media dialogues.
    • They support the democratization of knowledge and information and transform people from content consumers to content producers.
  • Web 2.0 Online Offline
    • Social Networks
    • Open Data
    • Online Integration
    • Business Processes
    • Ways To Disseminate Data
    • Online/Offline Data Integration
  • Traditional Means of Citizen Interaction CITY GOVERNMENT CITIZENS
  • Traditional Means of Communication by  Kecko
  • Interaction With Web 2.0 Tools CITY GOVERNMENT CITIZENS
  •  
  •  
  • We Have Two Choices… EMBRACE OR BLOCK
  • THIS SITE HAS BEEN BLOCKED !
  • Why Do We Block Social Media?
    • Employee Productivity
    • Security / Privacy
    • Upkeep
    • Liability
  • Employee Productivity
    • Quote from 37Signals View of micro-management.
  • Security / Privacy
    • Address issues of security / privacy
  • Upkeep
    • Demonstrate ease of maintaining (Ping.fm, etc.)
  • Liability
    • Addressing the fear of failure.
    • Fearing failure ultimately leads to failure.
  • Option 2: Embrace Social Media
  • Why Embrace Social Media?
    • Citizen Engagement
  • Closing Thoughts
  • Our Recommended Steps
    • Step 1 - Change In Thought Process
      • We Must Have An “Openness” To Being Open
    • Step 2- Change In Offline Processes
      • Evaluate & Change Existing Methods Of Dealing With Data
    • Step 3- Change in Online Processes
      • Focus On Web Presence & Accessibility
    • Step 4- Adaptation (Never Ends!)
      • Regular Review Of Technology Changes
  • Any Questions? Thank You For Your Time
    • Dustin Haisler, Assistant City Manager & CIO
    • (512) 272-5555
    • [email_address]
    Text “ Haisler ” To 50500 For My Contact Information MANOR .GOVFRESH.COM