0
Business Case For Social Media Twitter Handles  @dustinhaisler, @cityofmanor, @manorlabs
What is Social Media? <ul><li>Social media  are media designed to be disseminated through social interaction, using highly...
Web 2.0 Online Offline <ul><li>Social Networks </li></ul><ul><li>Open Data </li></ul><ul><li>Online Integration </li></ul>...
Traditional Means of Citizen Interaction CITY GOVERNMENT CITIZENS
Traditional Means of Communication by  Kecko
Interaction With Web 2.0 Tools CITY  GOVERNMENT CITIZENS
 
 
We Have Two Choices… EMBRACE OR BLOCK
THIS SITE HAS BEEN BLOCKED !
Why Do We  Block  Social Media? <ul><li>Employee Productivity </li></ul><ul><li>Security / Privacy </li></ul><ul><li>Upkee...
Employee Productivity <ul><li>Quote from 37Signals View of micro-management. </li></ul>
Security / Privacy <ul><li>Address issues of security / privacy </li></ul>
Upkeep <ul><li>Demonstrate ease of maintaining (Ping.fm, etc.) </li></ul>
Liability <ul><li>Addressing the fear of failure. </li></ul><ul><li>Fearing failure ultimately leads to failure.  </li></ul>
Option 2:  Embrace  Social Media
Why  Embrace  Social Media? <ul><li>Citizen Engagement </li></ul>
Closing Thoughts
Our Recommended Steps <ul><li>Step 1 -  Change In Thought Process </li></ul><ul><ul><li>We Must Have An “Openness” To Bein...
Any Questions? Thank You For Your Time <ul><li>Dustin Haisler, Assistant City Manager & CIO </li></ul><ul><li>(512) 272-55...
Upcoming SlideShare
Loading in...5
×

GTC West: The Business Case For Social Media

491

Published on

Presentation by Dustin Haisler and Magarita Quihuis for GTC West in Sacramento, California.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
491
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • Dustin When I first started looking at web 2.0, at first glance it looked like all of the changes I needed to implement were online. But overtime I quickly realized that there were many offline changes (CLICK) that I needed to implement.
  • Phil With traditional means of communication, you are unaware of who receives your message.
  • Phil With web 2.0, you know who your audience is and you can even track how your initial message is continuing to spread.
  • Dustin
  • Transcript of "GTC West: The Business Case For Social Media"

    1. 1. Business Case For Social Media Twitter Handles @dustinhaisler, @cityofmanor, @manorlabs
    2. 2. What is Social Media? <ul><li>Social media  are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. </li></ul><ul><li>Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. </li></ul><ul><li>They support the democratization of knowledge and information and transform people from content consumers to content producers. </li></ul>
    3. 3. Web 2.0 Online Offline <ul><li>Social Networks </li></ul><ul><li>Open Data </li></ul><ul><li>Online Integration </li></ul><ul><li>Business Processes </li></ul><ul><li>Ways To Disseminate Data </li></ul><ul><li>Online/Offline Data Integration </li></ul>
    4. 4. Traditional Means of Citizen Interaction CITY GOVERNMENT CITIZENS
    5. 5. Traditional Means of Communication by  Kecko
    6. 6. Interaction With Web 2.0 Tools CITY GOVERNMENT CITIZENS
    7. 9. We Have Two Choices… EMBRACE OR BLOCK
    8. 10. THIS SITE HAS BEEN BLOCKED !
    9. 11. Why Do We Block Social Media? <ul><li>Employee Productivity </li></ul><ul><li>Security / Privacy </li></ul><ul><li>Upkeep </li></ul><ul><li>Liability </li></ul>
    10. 12. Employee Productivity <ul><li>Quote from 37Signals View of micro-management. </li></ul>
    11. 13. Security / Privacy <ul><li>Address issues of security / privacy </li></ul>
    12. 14. Upkeep <ul><li>Demonstrate ease of maintaining (Ping.fm, etc.) </li></ul>
    13. 15. Liability <ul><li>Addressing the fear of failure. </li></ul><ul><li>Fearing failure ultimately leads to failure. </li></ul>
    14. 16. Option 2: Embrace Social Media
    15. 17. Why Embrace Social Media? <ul><li>Citizen Engagement </li></ul>
    16. 18. Closing Thoughts
    17. 19. Our Recommended Steps <ul><li>Step 1 - Change In Thought Process </li></ul><ul><ul><li>We Must Have An “Openness” To Being Open </li></ul></ul><ul><li>Step 2- Change In Offline Processes </li></ul><ul><ul><li>Evaluate & Change Existing Methods Of Dealing With Data </li></ul></ul><ul><li>Step 3- Change in Online Processes </li></ul><ul><ul><li>Focus On Web Presence & Accessibility </li></ul></ul><ul><li>Step 4- Adaptation (Never Ends!) </li></ul><ul><ul><li>Regular Review Of Technology Changes </li></ul></ul>
    18. 20. Any Questions? Thank You For Your Time <ul><li>Dustin Haisler, Assistant City Manager & CIO </li></ul><ul><li>(512) 272-5555 </li></ul><ul><li>[email_address] </li></ul>Text “ Haisler ” To 50500 For My Contact Information MANOR .GOVFRESH.COM
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×