Local Search Engine Optimization Orlando Florida

Uploaded on

http://blog.idigitalstrategies.com/free-seo-report-for-small-businesses The presentation was given at the Greater Orlando Dental Association's local chapter meeting on 10-21-13. Joseph Mohay, Chief …

http://blog.idigitalstrategies.com/free-seo-report-for-small-businesses The presentation was given at the Greater Orlando Dental Association's local chapter meeting on 10-21-13. Joseph Mohay, Chief Digital Officer at Integrated Digital Strategies delivered, "Best Practices to Get Found in Local Search" to a crowd of over 100 Dentists and dental related professionals. Learn more about local marketing practices by viewing or downloading this presentation!

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide
  • It’s the new yellow pages, first place people look when searching for local products and services
    It’s quick and easy to use, mobile or desktop
  • Google+ Local is where you need to focus to capture most customers
  • So there are two critical components to local online visibility: making sure that a business is listed everywhere that it needs to be...
  • And making sure those listings are consistent and accurate across all sources.
  • Latest information that we are able to find is that 90% of us consumers are using online review sites to make buying decisions.


  • 1. Best Practices To Get Found In Local Search
  • 2. Agenda • • • • • • • • Why Local Search? Local SEO 101 Robust G+ Local Page Optimize Your Site For Local 3rd Party Directory Sites Local Online Reviews Tools & Resources You Can Use Questions
  • 3. Why Local Search
  • 4. Why Local SEO? 30% of all searches are Local Intent
  • 5. Evolution of Google+ Local
  • 6. Local Maps, Organic, Sponsored Paid Paid Free Free
  • 7. Some Definitions To Know •Google+ Local Page: Business Profile that details your business information, service offerings, customers can write reviews, you can link your website, get customers to choose you. •Citations: Simple listings of your business information on 3rd party sites & directories •NAP Info: Name, Address, Phone •Local Aggregators: Spreads your info to tons of other, smaller business directory sites.
  • 8. Google+ Local Page
  • 9. Verify, Claim, Optimize G+ Local • Claim & Verify your free business listing by searching your company name on Google • • • • • • List your official business name Get your category right and pick as many relevant ones avail Business Description should have relevant local search terms List your services, areas served, specific benefits, photos, website link, email Logo and cover image Link the page onto your website
  • 10. Third Party Directory Sites
  • 11. Third Party Directory Sites • Get your business listed on the right websites..this is called citation building. • Place accurate business name, address, phone on biggest directories all over U.S. • 100% accuracy, proper formatting, no typos, consistency is key • Submit to local aggregators to build credibility and solidify that you serve local areas This is a crucial ranking factor in Google+ Local
  • 12. Locally Optimize Your Site
  • 13. How To Optimize Your Site For Local • Put 1-2 local search terms that are relevant to your services you offer • Every page of your site can (and should) feature a different title tag. • Place your target city & brand name • Name, Address, Phone should be on bottom of each of your pages
  • 14. Local Online Reviews
  • 15. 90% of us consumers use online review sites to make buying decisions.
  • 16. Steady Flow Of Reviews • Aim for 1-2 reviews per week, once you get to 10 you will see stars • Give them printed out instructions that walk them through the review process • Have a section on your site with clickable icons to the most important review sites • If satisfied customers know that you value their opinions, they will be glad to leave you a review
  • 17. Best Practices For Reviews • Make it as no-pressure as possible • Do not offer incentives or pay customers for reviews • Do not set up a laptop or IPAD, Google knows where it’s coming from. (IP Address) • Don’t ask friends or family members • Respond to reviews often and thank customers who leave nice reviews • Gather reviews in your spare time
  • 18. Tools and Resources • www.GetListed.org – Quick clean up on top 10 directories – Scores lower than 75% need help • Local Search Ranking Factors by David Mihm – www.moz.com/local-search-ranking-factors • Follow Mike Blumenthal, Andrew Shotland, Phil Rozek, David Mihm. • Keep spreadsheet and username / passwords in safe place
  • 19. We are here to help • Free SEO report for your business • Drop your card off at our table • Free consultation at your office Joseph A. Mohay Joseph A. Mohay 407-243-8002 407-243-8002 joseph@idigitalstrategies.com joseph@idigitalstrategies.com www.idigitalstrategies.com www.idigitalstrategies.com
  • 20. Who Is Integrated Digital Strategies? • Local Search Experts on Staff – Located in Orlando • Proven Success In Local Internet Marketing Strategies – Boston, Orlando, Miami, and U.S. • Best in class digital marketing team: – – – – – – Web Designers & Developers SEO & Local SEO Marketers Paid Search & Targeted Display Ad Strategists Social Media Marketing Managers, Videographers Content Writers & Bloggers, Inbound Marketers Email Marketing Specialists
  • 21. Questions