Hubspot for Franchisors and Franchisees
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Hubspot for Franchisors and Franchisees

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Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in ...

Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at DeTorresGroup.com or call 561-703-2538 for more info.

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    Hubspot for Franchisors and Franchisees Hubspot for Franchisors and Franchisees Presentation Transcript

    • HubSpot Inbound Marketing Software for Franchisors
    • # Inbound Marketing & HubSpot
    • The way prospects discover & research products has changed 44% of direct mail is never opened 86% skip TV commercials 91% unsubscribe from emails 200million say “Do Not Call”
    • It’s time to transform your marketing into something people LOVE Get Found Online: Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site. Your
    • It’s time to transform your marketing into something people LOVE Get Found Online: Create valuable website pages, blog articles and social media messages optimized to drive qualified leads to your site. Understand Your Franchise Prospects: Personalize your marketing through a deep understanding of their needs to pull leads through your sales funnel faster.
    • Context allows you to marry the buyer to the right content at the right time does an exceptional job at this with its recommendation engine. . . Brian Halligan HubSpot CEO Dharmesh Shah HubSpot CTO
    • Context allows you to marry the buyer to the right content at the right time . . . and now you can too with Optimized site pages, blog articles, landing pages, and social media messages Dynamic content that displays based on interests, contact information or buying stage Your Prospects Automated marketing emails and triggered workflows Personalized, beautiful email marketing messages Powerful list segmentation to target your prospects Robust reporting and analytics to make datadriven decisions
    • A brief history on HubSpot Named #2 Fastest Growing Software Company 10,000+ Acquires 5,961 $32million in funding 3,855 HubSpot founded 3 2006 Number of HubSpot Customers 1,150 48 2007 317 2008 2009 2010 2011 2012
    • # Software Overview
    • Keywords App Discover which keywords will bring the best organic traffic to your site and analyze your paid search campaigns. • Track which keywords drive the best visitors & leads • View difficulty, current rank and search volume • Get recommendations for low-hanging fruit • Compare your rankings to competitors
    • Page Performance App View recommendations in key SEO areas for optimizing your pages and generating quality inbound links. • See detailed SEO reports for each of your pages • Receive specific recommendations for improving your pages • View metrics on views ranked keywords, inboun d links, clicks, and social media
    • Blogging App Create long-lasting marketing assets by publishing blog articles optimized to get found and generate leads. • Create content to develop your thought leadership and get found online • View detailed recommendations for improving your content as you type • Automatically publish to your social media accounts
    • Call To Action App Build professional CTAs in minutes to convert your visitors into leads, complete with A/B testing. • Build CTAs or upload your own custom images • Display CTAs on your pages, blog posts and emails • A/B test and track results • Display Smart CTAs based on contact properties HubSpot Professional Only HubSpot Enterprise Only
    • Landing Pages App Capture inbound leads through your website with landing pages that are easy to customize, A/B test, and track. • Build optimized landing pages in minutes without a developer • Choose from multiple templates • View detailed conversion analytics • Integrate with your CTAs, contacts and social media accounts easily • A/B test and track results HubSpot Enterprise Only
    • Website Management App Take control of your website with HubSpot's integrated website management solution. • Build optimized pages for your site without a developer • Edit pages easily with our WYSIWYG editor • Choose from multiple templates • Integrate with your CTAs, contacts and social media accounts easily *Website Management is required with HubSpot Basi
    • Contacts Database App Manage all of your contacts and leads in one, centralized database complete with robust profiles containing website, email, and social media history. • View detailed information on your leads, including engagement history • Integrate this data with your existing CRM • Create custom lead scoring • Receive lead re-visit notification HubSpot Professional Only HubSpot Enterprise Only
    • List Management App Target your leads by segmenting based on information they’ve given you and how they’ve engaged with you for truly personalized marketing. • Segment your leads based on contact and engagement information • Create static and dynamic lists • Use your lists across HubSpot apps • Choose which leads get synced to Salesforce HubSpot Professional Only HubSpot Enterprise Only
    • Email Marketing App Send personalized, beautiful emails that your prospects will look forward to receiving and measure which messages are most effective. • Personalize your message, sender, and subject lines • View detailed email engagement analytics by individual contact • Choose from a variety of pretested templates • Optimize your content for search engines and social media sharing
    • Workflows Automation App Trigger email messages and activities within your contact records, CRM or other 3rd party software to automate your marketing strategies. • Trigger emails, actions in your Contacts database & webhooks • Create custom lead scoring • Move leads easily to different workflows and lists • View detailed engagement data HubSpot Professional Only HubSpot Enterprise Only
    • Prospects App Identify which companies are visiting your site, what they’re viewing and how frequently even before they fill out a form. • Drill-down into specific content, people and timeline reports • Receive daily notifications on prospects visiting your site to share with your team • Create filters to see just the companies you want
    • Marketing Dashboard App See a snapshot of your marketing performance for your key metrics over time and receive important HubSpot notifications. • Compare this month’s progress on key metrics to last month, 3month average or this month last year • Get helpful recommendations for improving your marketing • Access your HubSpot apps and marketplace
    • Sources App Analyze which of your marketing activities are driving the highest ROI in terms of visits, leads, and customers. • Track how your marketing is performing in terms of visitors, leads & customers • Measure the ROI of your marketing campaigns • Drill into detailed reports on your performance • Compare the effectiveness of your marketing channels
    • Conversion Assists App Understand which content on your site is most effective for helping visitors become leads and customers. • View which pages are influential in driving lead and customer conversions • Filter to see your website pages, blog posts or landing pages • Learn what content to use to nurture your prospects through the sales funnel
    • Event Analytics App Track visitor activity on specific events on your site with detailed reports on visitor history and progression. • Create custom events to track activities on and off your site • Integrate with your 3rd party sites like Twitter and ZenDesk • View Lifecycle reports to see first touch, last touch and assists reports for your events HubSpot Enterprise Only
    • Competitor Analysis App Compare how your marketing performance stacks up to your competitors’ on key metrics over time. • Add up to 10 competitors to track and compare • View detailed Marketing Grader reports to measure your marketing • Track your progress over time across key metrics • Drill-down into what’s causing fluctuations in marketing performance
    • 3rd Party Integrations Maximize the power of HubSpot through integrating it with your existing 3rd party systems. • Integrate HubSpot your systems using our HubSpot APIs • Get sample code for different development languages • Access our developer documentation library, forums, an d blog to get the help you need . . . plus many, many more.
    • HubSpot App Marketplace Download and install 3rd party apps to make HubSpot even more powerful and make your marketing even easier. • View over 60 apps • Use apps to help you with content creation, call tracing, live chat, social media, SEO and more. • Suggest new apps for our partners to build
    • HubSpot Services Marketplace Find HubSpot-certified partners to help you with content creation, design, social media, and integrations. • View over 100 HubSpot Certified Partners • See ratings, reviews and samples for each provider • Get as little or as much help as you need with different aspects of inbound marketing
    • HubSpot Training & Consulting Access to DeTorres Group’s Franchise focused Inbound Marketing Consulting Services. 561-703-2538 or email Dustin@DeTorresGroup.com